[GUEST POST] IIAR Webinar: ‘Tis the season for Gartner Methodologies

• The Gartner Methodologies team now covers IT procurement.
• Vendors included in a Gartner MQ are at the pinnacle of their market and inclusion criteria is now heavily weighted how vendors market themselves, so the more SEO the better!
• Critical Capabilities reports offer a deep dive into a particular vertical market or technology.
• Trends for Magic Quadrants include more Peer Insights relevant for each Magic Quadrant report (currently stands at over 45,000 reviews).
• The number of vendors included in the Magic Quadrants is determined by analysts – for BI it has now gone up to 37.
• Gartner’s remit continues to expand due to constant M&A and organic growth.
• Gartner will ask for specific customer references for each type of report, as criteria will vary. E.g. the customer references shared for a Magic Quadrant will not extend to vendor-specific or Vendor Profiles reports.
• NB: Gartner’s ‘magic’ benchmark for customer references for Magic Quadrants is between 5-7. Getting requests for additional references? Query why with the analyst team.
• Gartner encourages users to raise any questions or voice concerns on the research process for different reports directly with them at methodologies@gartner.com.

In summary?

Want to hear more?

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