
- The Gartner Methodologies team now covers IT procurement.
- Vendors included in a Gartner MQ are at the pinnacle of their market and inclusion criteria is now heavily weighted how vendors market themselves, so the more SEO the better!
- Critical Capabilities reports offer a deep dive into a particular vertical market or technology.
- Trends for Magic Quadrants include more Peer Insights relevant for each Magic Quadrant report (currently stands at over 45,000 reviews).
- The number of vendors included in the Magic Quadrants is determined by analysts – for BI it has now gone up to 37.
- Gartner’s remit continues to expand due to constant M&A and organic growth.
- Gartner will ask for specific customer references for each type of report, as criteria will vary. E.g. the customer references shared for a Magic Quadrant will not extend to vendor-specific or Vendor Profiles reports.
- NB: Gartner’s ‘magic’ benchmark for customer references for Magic Quadrants is between 5-7. Getting requests for additional references? Query why with the analyst team.
- Gartner encourages users to raise any questions or voice concerns on the research process for different reports directly with them at methodologies@gartner.com.
In summary?
I was pleasantly surprised by the progress made by Gartner to increase its clearness and transparency. The firm has evolved into a more approachable and open organisation which aims to help AR professionals throughout the Magic Quadrant season – and beyond.Want to hear more?
The slides and recordings are available on Huddle for IIAR Members > 1709_Gartner_methodologies Suzannah Archibald (LinkedIn, @suzannah_a) is the Head of AR at CCgroup, a full-service marketing and communications agency based in Central London.Other posts on Gartner
- IIAR> Discussion Group: approaching research contracts negotiations in a pandemic 20/10/20
- IIAR> Webinar: Peer Insights Updates 7/07/20
- IIAR> Forum: Have your say on Gartner’s Initiatives for AR pros 12/06/20
- IIAR> Webinar: Gartner’s Initiatives for Analyst Relations Professionals 3/06/20
- [GUEST POST] Gartner Announces pilot to handle mergers & acquisitions updates for Magic Quadrants 26/02/20
- A turn of the tides? The IIAR> Analyst and Firm Of The Year 2019 27/11/19
- Gartner Symposium / ITxpo 2019: key takeaways for AR professionals 19/11/19
- IIAR AR Café at Gartner Symposium in Barcelona 2019 29/10/19
- IIAR> Discussion Group: working with Gartner 16/10/19
- The IIAR Tragic Quadrant 2018 11/10/19
- IIAR> Analyst Of The Year 2018: The Awards Unwrapped. 4/12/18
- Gartner Symposium / ITxpo 2018: key takeaways for AR professionals 16/11/18
- IIAR Discussion Group: negotiating with Gartner 12/11/18
- Join us for the IIAR Café at the Gartner Symposium in Barcelona 3/11/18
- We’ll Miss You Claire 11/09/18
- Peter Sondergaard leaves Gartner 24/08/18
- [GUEST POST] What I Learned from 5 Years at Gartner 23/07/18
- [GUEST POST] Does Israel have more cool vendors than China? 5/06/18
- Trio of analyst departures at Gartner underlines why backup strategy is so important 4/06/18
- Around Fabio Di Capua from Gartner in 10 questions 23/03/18
- Wrap-up: IIAR Germany 2018 kick-off 12/02/18
- Around Andy Butler / ex. Gartner in 10 questions…. 9/02/18
- IIAR Discussion Group: negotiating with Gartner – is it the new seventies IBM? 6/02/18
- Who is the IIAR Analyst of the Year 2017? 1/12/17
- [GUEST POST] IIAR Webinar: ‘Tis the season for Gartner Methodologies 15/09/17
- IIAR Webinar: Gartner Research Methodologies including the Magic Quadrant 30/05/17
- BREAKING: Gartner gobbles brand benchmarking agency L2 6/03/17
- The IIAR Tragic Quadrant for 2017 24/02/17
- 2017, a tectonic year for influencer relations? A world post Gartner + CEB and IDC sold 20/01/17
- Winners announced: IIAR Analyst of the Year 2016 6/12/16
- IIAR Breakfast/Cafe meet at the Gartner Symposium in Barcelona 1/11/16
- Constellation and the curse of the (not so) magic quadrant 14/10/16
- IIAR Discussion Group: Negotiating with Gartner 11/10/16
- [GUEST POST] Analyst Relations Best Practices: Seven Tips to Make Your Company a Star at Industry Analyst Events 5/08/16
- Gartner acquires SCM World, what does it mean for AR Professionals? 2/07/16
- Around Annette Zimmermann in 10 questions 17/06/16
- Around Anthony Mullen from Gartner in 10 questions 27/04/16
- Do you need to pay Gartner to be in the Magic Quadrant? 11/03/16
- Who’s really shaping the digital future? 26/02/16
- Around Errol Rasit from Gartner in 10 Questions 10/02/16
- Around Julie Short from Gartner in 10 questions 7/12/15
- Winners announced: IIAR Analyst of the Year 2015 1/12/15
- IIAR Café @ Gartner Symposium Barcelona 9/11/15
- Will research crowdsourcing finally move analyst firms to an experience business model? 15/07/15
- The IIAR “Tragic Quadrant” 8/06/15
- The IIAR Analyst of the Year 2014 19/12/14
- The IIAR Analyst Firm of the Year 2014 18/12/14
- IIAR Discussion – Negotiating with Gartner – 22nd Jan 15 3/12/14
- IIAR AR Café – Gartner Symposium, Barcelona – 12 Nov 2014 11/11/14
- [GUEST POST] Analysts’ Dirty Little Secrets 24/08/14
Other posts on AR best practices
- IIAR> Monthly Meet-up Mar’21
- IIAR> Best Practices Paper: Building an effective AR plan
- IIAR> Best Practices Paper: Scaling AR Reach
- IIAR> Best Practices Webinar: Scaling AR – connecting with the long tail is a must for your influencer strategy
- [GUEST POST] It’s a Great Time to be in Analyst Relations by Peggy O’Neill
- The IIAR> AR Professionals & AR Agency of the Year 2020
- IIAR> Discussion Group: approaching research contracts negotiations in a pandemic
- IIAR> Webinar: Truths, Lies, & Influence: How Reviews are Disrupting Analyst Relations
- IIAR> Webinar with Richard Stiennon
- IIAR> Webinar: Peer Insights Updates
- [GUEST POST] The New Normal for Analysts
- IIAR> Best Practice Call: AR Measurement
- [GUEST POST] The 7 Ups of Building Credibility Through Analyst Relations
- [GUEST POST] Influencer relations so much more than going from an A to I
- [GUEST POST] 20 mistakes analyst relations teams are making by Mark Peters / ESG (part 2)
- [GUEST POST] 20 mistakes analyst relations teams are making by Mark Peters / ESG (part 1)
- Gartner Symposium / ITxpo 2019: key takeaways for AR professionals
- IIAR AR Café at Gartner Symposium in Barcelona 2019
- IIAR> Best practice Paper – Future Shock: The Coming State of Analyst Relations
- IIAR> Discussion Group: working with Gartner
- The IIAR Tragic Quadrant 2018
- [GUEST POST] Do’s And Don’ts For Analyst Interactions by Chase Cunningham / Forrester
- 10 things analysts want most
- IIAR Webinar: Introducing CCS Insight – and how they make sense of the connected world
- IIAR Discussion Group on Scaling AR on April 18th
- [GUEST POST] How Analyst Relations Impacts Strategy
- [GUEST POST] How Analyst & Advisory Relations translates to Business
- The role of a good AR: does it change during a crisis?
- [GUEST POST] Hsu: AR must bet bigger on fewer analysts
- Effective Measurement: ARe we there yet?
Other posts from CC Group
- [GUEST POST] Book Review: Schaffer’s guide to analyst relations transformation – 24/12/20
- [GUEST POST] The New Normal for Analysts – 23/06/20
- [GUEST POST] Informa adds IHS Markit tech analysts to equal Forrester – 22/05/19
- The role of a good AR: does it change during a crisis? – 31/08/18
- Effective Measurement: ARe we there yet? – 1/06/18
- [GUEST POST] How to lose an industry analyst in 10 days (and ways) – 21/05/18
- [GUEST POST] Engaging with mobile analysts … now’s the time! – 23/01/18
- [GUEST POST] IIAR Webinar: ‘Tis the season for Gartner Methodologies – 15/09/17
- [GUEST POST] IDC EMEA provide the IIAR with their current State of the Union: What’s changing for this year and next? – 25/05/17
[…] [GUEST POST] IIAR Webinar: ‘Tis the season for Gartner Methodologies […]