
- The Gartner Methodologies team now covers IT procurement.
- Vendors included in a Gartner MQ are at the pinnacle of their market and inclusion criteria is now heavily weighted how vendors market themselves, so the more SEO the better!
- Critical Capabilities reports offer a deep dive into a particular vertical market or technology.
- Trends for Magic Quadrants include more Peer Insights relevant for each Magic Quadrant report (currently stands at over 45,000 reviews).
- The number of vendors included in the Magic Quadrants is determined by analysts – for BI it has now gone up to 37.
- Gartner’s remit continues to expand due to constant M&A and organic growth.
- Gartner will ask for specific customer references for each type of report, as criteria will vary. E.g. the customer references shared for a Magic Quadrant will not extend to vendor-specific or Vendor Profiles reports.
- NB: Gartner’s ‘magic’ benchmark for customer references for Magic Quadrants is between 5-7. Getting requests for additional references? Query why with the analyst team.
- Gartner encourages users to raise any questions or voice concerns on the research process for different reports directly with them at methodologies@gartner.com.
In summary?
I was pleasantly surprised by the progress made by Gartner to increase its clearness and transparency. The firm has evolved into a more approachable and open organisation which aims to help AR professionals throughout the Magic Quadrant season – and beyond.Want to hear more?
The slides and recordings are available on Huddle for IIAR Members > 1709_Gartner_methodologies Suzannah Archibald (LinkedIn, @suzannah_a) is the Head of AR at CCgroup, a full-service marketing and communications agency based in Central London.Other posts on Gartner
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Other posts from CC Group
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