This new IIAR> Best Practices Paper will be presented in a discussion co-hosted by Sarita Kincaid (LinkedIn, @saritakAR) / Senior Director Analyst Relations, SugarCRM, Robin Schaffer (LinkedIn, @robinjs19) / Principal AR Consultant, Schaffer AR and Ludovic Leforestier (@lludovic, LinkedIn), / IIAR> Co-Founder and Board Member, Founder Starsight Communications.
This how-to webinar signposts how to design and execute analyst relations campaigns, aligned with business objectives, that lead to successful outcomes for companies, products and services, AR teams and target analysts. It comprises the following elements:
- Defining an AR campaign as the basic implementation module of an AR plan, comprising a set of outreach tactics on a single theme with a specific set of desired outcomes or KPIs
- How to develop campaigns to achieve relevant AR objectives, aligning with company goals
- How to organise a series of campaigns: each with specific themes; each with objectives feeding in AR goals, each with own metrics
- How to employ appropriate elements of the AR toolbox within each campaign
- How to make sure all stakeholders understand their roles and responsibilities so that analyst campaigns achieve their desired outcomes.
The learnings are intended for AR Managers looking at creating their AR plans but should be of interest to all levels of AR practitioners.
IIAR> Best Practices Paper: Delivering AR Programmatically with Campaigns
Authors
- Ludovic Leforestier (@lludovic, LinkedIn) / IIAR> Co-Founder and Board Member, Founder, Starsight Communications
- Sarita Kincaid (LinkedIn, @saritakAR) / Senior Director, Analyst Relations, SugarCRM
- Robin Schaffer (LinkedIn, @robinjs19) / Principal AR Consultant, Schaffer AR
Publication date: February 2021
Resources for IIAR> members
- Link to PDF for IIAR> Members > IIAR> Best Practices Paper: Delivering AR Programmatically with Campaigns
- Webinar recording for IIAR> Members
Microsoft Word – 2201_IIAR_Best_Practice_paper_AR__campaigns_v02.docx
Contributors
• Chloe Roberts / Starsight Communications
IIAR> Webinar: Delivering AR Programmatically with Campaigns
- When: THURSDAY, 10 FEBRUARY 2022, 07:00 PDT / 11:00 EDT / 16:00 GMT / 03:00 AEDT (other time zones)
- Recording> available on the IIAR> Members Portal
Other IIAR> Best Practices Papers
- Full list here > IIAR> Thought Leadership
- IIAR> Best Practice Paper: Engage the right audience, using analyst tiering
- IIAR> Discussion Group: managing Analyst-Advisory Day
- IIAR> Best Practices Paper: running and leveraging analyst inquiries
- IIAR> Best Practices Paper: Delivering AR Programmatically with Campaigns
- IIAR> Primer: Why should startups and scale-ups have an analyst relations strategy?
- IIAR> Best Practices Paper: Running an industry analyst briefing
- IIAR> Webinar recap: What is analyst & influencer relations (AR)?
- IIAR> Primer: What is Analyst Relations (AR) and how is it evolving?
- IIAR> Best Practices Paper: Building an effective AR plan
- IIAR> Best Practices Webinar: Strategic Analyst Tiering For Digital Business
Other blog posts on analyst relations best practices
- IIAR> Best Practices Webinar: Peer Review Websites
- IIAR> Best Practice Paper: Engage the right audience, using analyst tiering
- IIAR> Discussion Group: managing Analyst-Advisory Day
- IIAR> Best Practices Paper: running and leveraging analyst inquiries
- IIAR> Webinar: Building a Skilled AR Team during the Great Opportunity
- IIAR> Best Practices Paper: Delivering AR Programmatically with Campaigns
- IIAR> Primer: Why should startups and scale-ups have an analyst relations strategy?
- IIAR> Discussion Group: managing inquiries
- The IIAR> AR Professionals & AR Agency of the Year 2021
- IIAR> Best Practices Paper: Running an industry analyst briefing
