The field of influencer & analyst relations (AR) has evolved over the last decade —as more influencers, social media and technology change the game, and as AR is increasingly recognised as a strategic priority. The value that AR brings to organisations has even translated to compensation significantly increasing over the past 10 years. A new …
IIAR> Webinar: What is Analyst Relations (AR) and how is it evolving? Read More »
The analyst scope of influence in the digital era, what that means for AR, don’t miss the #IIARWebinar: Strategic Analyst Tiering For Digital Business
11th Oct 8am PDT/ 11am EDT/ 4pm BST/ 5pm CET #ARchat #Tiering
Can you do agile AR? Tune in this IIAR webinar on the 3/4/16 #ARchat By @kuchlingh @YveKaupp @MrNesjo
The IIAR> Rules Of Engagement for Industry Analysts and Analyst Relations Professionals is an IIAR> Best Practice Paper giving guidelines for successful relationships between both parties, including for instance NDA’s and draft reviews.
When? DAY: 4th April 2014 TIME: 16:00 (GMT), 17:00 (CET), 11:00 (New York) Agenda – Your opportunity to provide Peer Review and input, prior to final publication, of the latest IIAR Best Practice Paper – “Rules of Engagement”. We appreciate your valuable knowledge and experience and look forward to your input. Who> Moderated by Ludovic Leforestier (@lludovic, LinkedIn) / Founder, Starsight Communications and …
IIAR Webinar – Best Practice Paper – “Rules of Engagement” – 4th April 2014 Read More »
Last minute tips for @CeBIT by @MrNesJo and @YveKaupp with insights from @pascalmatzke #archat
New IIAR Best Practice Paper: AR maturity model, by @pegoneill #archat
Who are industry analysts and what do they do? IIAR Primer Paper #archat
The IIAR is delighted to host the webinar covering Best Practices in Measurement on Thursday, July 11th at 4:00pm BST/11:00am EST. This is the rescheduled session from June. The session will be moderated by Rebecca Bergman, Analyst Relations Manager at Digital Reality (LinkedIn, @Rebecca_DLR) and feature David Taylor (LinkedIn), author of the new IIAR Best …
IIAR Webinar: Best Practices in Measurement (11th July) Read More »
IIAR Webinar on measurements – 13/6/13 #archat
IIAR Webinar on the AR Compass with @charmainechan @lludovic @m_myers #archat
Guest post from @johnsimmonds on handling coopetitive announcements #archat
This was a question asked on the new Forrester AR community, so I thought I’d point readers to some older conversations where that topic was pretty much nailed.
This teleconference features the Analyst Strategy Group (ASG) and is scheduled for Thursday, June 10th from 16:00 to 17:00 BST/11:00 EST/8:00 PDT. Tom Ryan, Partner and Chief Research Officer (LinkedIn) and Rob at ASG will share their insights on Making The Case for AR. Over the past eighteen months, most companies have been seriously affected …
IIAR Discussion Group: IIAR Best Practices Paper “Making The Case for AR” Read More »
IIAR Best Practice Paper: Making the Case for Analyst Relations by Thomas Ryan and Rob Kolokousis from Analyst Strategy Group
The IIAR’s latest Best Practices Paper, “Beyond Best Practices: Industry Analyst Tiering for Business in the Real Word,” sheds some light on a new foundational approach to sort out which analysts matter to a company, and develop a rationale for optimal engagement strategies. As the title suggested, this paper goes beyond traditional best practices to offer a step by step guide for navigating the industry analyst community in the context of real world challenges.
With AR budgets ever under pressure and AR as a discipline moving increasingly towards a shared-risk/rewards engagement model with the analysts, what should AR measurement look like? Is there still a place for measuring pure operational activity or should the AR community be looking more towards demonstrating its strategic contribution to the business, and measuring …
The latest IIAR Best Practices paper is out – “Best Practices for Escalating Research Disagreements” reviews techniques and tips for avoiding and escalating disagreements over research. It includes interviews with AR practitioners and briefly outlines the escalation processes for Gartner, Forrester, IDC and Ovum. The paper is available to IIAR members to download free-of-charge from the IIAR …
New IIAR Best Practices paper about escalating research disagreements available Read More »
Last week IIAR hosted a call with AR professionals about sharing best practices for managing the Forrester Wave. The IIAR last month published a paper about the Wave, which outlined common best practices in dealing with this high profile research report. Forrester is also in the middle of reviewing changes to the methodology, although it has …
IIAR Best Practices Paper: managing the Forrester Wave Read More »
The IIAR Best Practice Paper: “Managing the Gartner Magic Quadrant: a tool for analyst relations managers” has been published.
