Yvonne Kaupp

IIAR Board Member and Senior Manager, Global Analyst Relations and Market Strategy at Retarus, based in Munich.

IIAR> November 2022 Meetup moderated by Yvonne Kaupp and Chris Holscher

IIAR> Monthly Meet-up November 2022

Join us on Thursday 3rd November 2022 for our monthly IIAR> virtual meet-up hosted by the IIAR> German Chapter. This month the focus of our discussion and best practice sharing will be on when, why and how analyst relations (AR pros) are acting as spokespersons for their company / clients. Don’t miss out on this opportunity to talk …

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IIAR> Monthly Members Meet-up hosted by the IIAR> UK & German Chapter (Virtual)

IIAR> Monthly Meet-up March 2022: leverage AR for marketing

Join us on Thursday 3rd March 2022 for our monthly IIAR> virtual meet-up hosted by the IIAR> UK & German Chapter. This month the focus of our discussion and best practice sharing will be around how to leverage AR results for marketing. Don’t miss out on this opportunity to talk with your AR peers about how the results of …

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Chris Holscher / IIAR> German Chapter Co_lead

IIAR> welcomes new German Chapter Co-Lead

It is our honour and great pleasure to announce Chris Holscher (LinkedIn, @holscher_one) as the new IIAR> German Chapter Co-Lead with myself, Yvonne Kaupp (@YveKaupp, LinkedIn). Chris is a founder of Holscher.one, helping innovative startup and Scaleup companies embrace industry analyst relations and achieve success faster. Chris brings 20+ years of experience in the B2B tech & services market with 10+ years in Industry Analyst …

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IIAR> Webinar: German Chapter Talk with Yvonne Kaupp and Marlies Roest

IIAR> Webinar: Analyst Relations in Europe on the rise

Which are the specifics of Analyst Relations in Europe? In this webinar will discuss the differences of Analyst Relations in the US and in Europe. Where do we see its biggest challenges and how do we develop the AR further? How can we help companies to drive unique value from AR in the European marketplace …

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Keynote at Gartner Symposium 2018

IIAR AR Café at Gartner Symposium in Barcelona 2019

Join us… at our IIAR get-together at this year’s Gartner Symposium 2019 in Barcelona, hosted by Yvonne Kaupp (@YveKaupp, LinkedIn), IIAR Board Member (Chapter Liaison) and Senior Manager Global Analyst Relations and Market Strategy at Retarus and Anja Steinmann (@AnjaSteinmann, LinkedIn), IIAR UK Chapter Co-lead and Global Analyst and Consultant Relations Manager at BT.

Gartner Peer Insights Marly the Meerkat

Gartner Symposium / ITxpo 2018: key takeaways for AR professionals

This year’s keynote theme: the Continuous Next Strategy Gartner Symposium, Gartner’s flagship event in Europe, attracted more than 8,000 visitors this year, and met or exceeded expectations, at least mine. The analysts were brilliant, inspiring speakers on stage and great advisors in the one2one meetings. This was the first time in Europe that Mike Harris …

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Join us for the IIAR Café at the Gartner Symposium in Barcelona

If you are going to the Gartner Symposium 2018, Barcelona, drop in to the IIAR Breakfast and join the discussion on all things AR related with Yvonne Kaupp (@YveKaupp, LinkedIn), IIAR Board Member (Chapter Liaison) and Senior Manager Analyst Relations and Market Strategy at Retarus. We’ll have an update on the IIAR, discuss recent Gartner news and other …

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IIAR> German Summer Stammtisch 2017: scope of AR, ISG/Experton and Paulaner

One of the most picturesque beer gardens in Munich was the setting for this year’s IIAR German Chapter Summer Event, gathering AR professionals and industry analysts. Our topic of the night was what it takes to make an analyst relations (AR) program mature and strong. As we discussed, what success looks like actually depends on your …

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IIAR German chapter - Munich shot

IIAR> Munich Beer Garden Event – Join us on July 27 for the next IIAR> German Chapter Stammtisch!

REGISTRATION NOW OPEN! The IIAR German Chapter invites to the next IIAR Munich Summer Event. This year, we will be settling in to a centrally located beer garden in Munich. We’re looking forwards to a great summer night of networking while enjoying a Maß beer together and exchanging news and insights into the world of …

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3rd German IIAR Stammtisch on October 20th

The third IIAR Stammtisch meeting in Germany will bring together AR professionals with a focus on the German market to discuss common ground and exchange news and views, during after-work drinks in a popular Munich bar. The IIAR German chapter networking event will be held on Tuesday, October 20, at the Ella restaurant/ Lenbachhaus in …

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IIAR German Chapter Stammtisch – Join us on October 20th in Munich

The third IIAR Stammtisch meeting in Germany will bring together AR professionals with a focus on the German market to discuss common ground and exchange news and views, during after-work drinks in a popular Munich bar. Hosted by Yvonne Kaupp, the IIAR German chapter networking event will be held on Tuesday, October 20, at 7 p.m. at the Ella …

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“Why should I speak with him and her”

Last week, the second German IIAR Stammtisch gathered AR professionals and analysts for a private dining event in central Munich, this led into an interesting and enjoyable discussion about AR measurement. The overarching question was how to best communicate internally the value analysts can bring to the business, and the value of well managed communications …

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