IIAR> NA Chapter

The IIAR> North America Chapter connects analyst relations professionals across the US, Canada and Mexico, providing opportunities to network, share best practices and learn from peers. The Chapter brings together diverse perspectives from across the analyst relations ecosystem and supports the development and strategic importance of the AR profession across North America.

The Chapter is led by Co-Leads Susanne Gossage, Anoushka Khanna and Ramesh Iyanswamy.

Susanne Gossage in IIAR> BG

Meet the new face of the IIAR> North America chapter in around 10 Questions with Susanne Gossage from CGI

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Meet Susanne Gossage, Global Analyst Relations Lead at CGI and IIAR>’s new North America Chapter Lead. In our latest Around in 10 Questions, Susanne shares her journey into Analyst Relations, her views on the evolving analyst landscape and why influence matters more than ever. She also discusses the growing role of AI, building stronger analyst relationships and her vision for the future of AR.

Get to know Susanne and discover her insights into the profession!

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New Year’s Resolutions: The Different Types of AR[01/25]

IIAR> Discussion Group: New Year’s Resolutions: The Different Types of AR (01/25)

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The IIAR> Discussion Group
This IIAR> Webinar will be hosted by the IIAR> North American Chapter Co-Leads: Susan Peters / Director, Analyst Relations at SUSE LLC, Nathan Herrman / AR Manager, Ericsson ,Rachel Kaltenbach / Director, Global Analyst Relations, Veeam, Christopher Manfredi / Global Analyst Relations Director, Sprout Social
Date> Thursday 16 January 2025
Time> 1100 PST / 1400 EST (other time zones)

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IIAR> Discussion Group : AR and Marketing (22/8)

IIAR> Discussion Group: AR and Marketing, 22nd August

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While most marketers appreciate AR as a vital corporate function, few understand what the AR team does, and even fewer know how it can help them.  Through engaging practitioner discussion and real world examples, the North American Chapter examines how AR can work collaboratively with marketing teams- from product marketing to demand gen- to help

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IIAR> Monthly Virtual Meet-up February 2022: navigating research copyrights

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Virtual Monthly Meet-ups are back! Just when you thought it was safe to go back into the water – here we are again bringing back our monthly virtual meet-ups for IIAR> members. Except for February – the meet-ups are taking place every first Thursday of the month and will focus around Analyst Relations best practice

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IIAR> Webinar: German Chapter Talk with Yvonne Kaupp and Marlies Roest

IIAR> Webinar: Analyst Relations in Europe on the rise

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Which are the specifics of Analyst Relations in Europe? In this webinar will discuss the differences of Analyst Relations in the US and in Europe. Where do we see its biggest challenges and how do we develop the AR further? How can we help companies to drive unique value from AR in the European marketplace

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IIAR> Café with a quick cocktail party 8pm Nov 14

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Do you want to network with other AR Practioners? Are you based near SF, CA?  Are you attending the ARInsights User Forum It’s free to attend and a great way to network with other AR Professionals. After the ARInsights cocktail hour, please join the IIAR at 3SIXTY Bar at the Hyatt Regency San Francisco Airport on

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New! US-based IIAR> Networking Events in November and December

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Analyst Relations:  it can be rewarding, exhilarating, frustrating and – despite the fact that we’re often talking with analysts and spokespeople – it can be lonely, too.  Especially when you’re the only one at your company who does what you do . . . or even knows what you do! As AR professionals, we are

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IDC-IIAR> Luncheons at IDC Directions: March 9th Boston, March 15th San Jose

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Going to IDC Directions in Boston or San Jose in March, or thinking about it? You are invited to attend a special luncheon co-hosted by the IIAR at IDC’s U.S. Directions for analyst relations professionals. Besides networking with fellow AR people, there will be presentations by IDC EVP Crawford DelPrete and Barbara French, founder of Tekrati and Sway.

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The IIAR> Institute of Influencer & Analyst Relations
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