IIAR> Analyst Firm Webinar

The IIAR> Analyst Firms Webinar series allows analyst firms to engage with IIAR> membership to update members on their offerings and strategies.
For AR pros, it’s a great resource, also available in recorded form, to get quick intel on firms, for instance before answering an RFI.

IIAR analyst firm update by Omdia

IIAR> Analyst Firm Update – Omdia: A Tier One?

The time has come for another update from Omdia, a unit of Informa. Omdia is one of the most well-established global, cross-tech analyst firms. It was formed in 2020 when Informa combined the considerable analyst and research assets of Ovum, IHS Markit Technology, Tractica and Heavy Reading into a single entity. If you search for …

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IIAR Peer Review Firm Update by G2

IIAR> Peer Review Firm Update – G2

It is clear that working with Peer Review firms/sites is of increasing importance to AR professionals. Therefore, in March 2023, the IIAR> conducted a member group discussion about Peer Review firms/sites. Then in April, TrustRadius was the first Peer Review firm to present to iIAR> members. The recording of that webinar is available here in …

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IIAR Peer Review TrustRadius

IIAR> Peer Review Firm Update – TrustRadius

In March 2023, the IIAR> conducted a member group discussion about Peer Review firms/sites, and the IIAR> editorial team is working on a Viewpoint paper that will offer a framework for strategy and tactics for working with Peer Review sites. To keep the beat going on this hot subject, now the time has come to …

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This IIAR> analyst firm update presentation is provided by Verdantix, and fast growing ESG firm

IIAR> Analyst Firm Update – Verdantix, a Fast Growing ESG Leader

ESG, “environmental, social and governance,” has been an emerging area of tech for several years now. It impacts how a tech firm conducts itself with stakeholders including customers, suppliers, partners, employees and investors. It, in many cases, becames part of product and service. A tech company’s position in ESG may also drive how transparent it …

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IIAR> Webinar with Ventana, November 2022

IIAR> Webinar with Ventana

Who’s turning 20 and perhaps is the biggest secret in the world of industry analysts? Yes, it’s Ventana Research. This is your chance to learn about Ventana’s team, methodology, research plan and coverage, and more. Ventana offers its clients a wide range of expertise about digital business including coverage on business continuity, digital communications, digital payments, …

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IIAR> Webinar with Research in Action

IIAR> Webinar with Research in Action

You know and connect with a lot of Industry Analysts, but you might have never heard of Research In Action. Well, this is your chance to learn about the team, the methodology, the research plan and more. The company has established itself with research across IT and Marketing Automation, leveraging customer data to assist the analyst in the …

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IIAR Webinar with Forrester 2207

IIAR> Webinar with Forrester Research

Join us on the 14th July 2022 for a presentation from Forrester’s Danielle Jessee (LinkedIn)/ Manager of Evaluative Research and Stephen Powers where they will share recent updates on Forrester’s methodology. This webinar will provide AR pros with the information they need to plan strategic and impactful engagements with Forrester this year. We are excited …

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IIAR Webinar with Omdia_2206

IIAR> Webinar with Omdia Research

***ATTENTION, NEW DATE*** Join us on the 14th June 2022 for an IIAR> Webinar with Bill Morelli / Chief Research Officer, Omdia (LinkedIn), Nick Fielden / Chief Commercial Officer (LinkedIn), Iva Gotovac / Senior Director for Marketing (LinkedIn) and Tanya Noronha / Product Director (LinkedIn), for an overview of Omdia Research, what it covers and its …

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2201_IIAR_webinar_with_HfS

IIAR> Webinar: how HFS continues to disrupt the analyst industry and plans to drive the narrative in 2022 and beyond

***ATTENTION, NEW DATE*** Join us on the 3rd February 2022 for an IIAR> Webinar with Phil Fersht / CEO & Chief Analyst, HfS Research (@pfersht, LinkedIn), for an overview of HfS Research, what it covers and its methodologies. HfS Research is an analyst firm delivering Insight, Inspiration, Impact, and Advice for business operations and sourcing leaders.

Forrester Webinar with Sharyn Leaver

IIAR> Webinar with Forrester Decisions

Join us for a presentation from Forrester’s Sharyn Leaver for an overview of Forrester Decisions As many of you remember, in 2019 Forrester acquired SiriusDecisions. Primarily focused on the business functions of sales, marketing, and product management, SiriusDecisions was purchased with the hopes of blending Forrester’s strategy and its operational excellence to provide a more advanced …

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IIAR> Webinar with Everest Group

Join us for a presentation from Everest Groups’ Eric Simonson (@ericsimon13 , LinkedIn) and Abhishek Singh (@Abhishekxsingh, LinkedIn), for an overview of the firm’s offerings. Hosted by Andrew Hsu (@andrew0hsu, LinkedIn) and IIAR> Member Avinash Murthy (@aviredevil, LinkedIn), Eric and Abhishek will share an overview of Everest Group’s offerings included their evaluative research portfolio, targeted markets, offerings and methodology.

IIAR Webinar with Jan Erik Aase / ISG hosted by Avinash Murthy and Ludovic Leforestier

What does ISG research stand for?

After the recent IIAR> Webinar, Jan Erik Aase / Partner, Principal Analyst and Global Head / ISG Research (@janerikaase, LinkedIn) discussed ISG’s evolution from a sourcing advisory to include research and consulting services. Ludovic Leforestier (@lludovic, LinkedIn) and Avinash Murthy (@aviredevil, LinkedIn) gave a quick wrap-up of the webinar. IIAR> Members will be able to access the following resources on our Member365 portal: IIAR> webinar recording ISG IPL …

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IIAR> Webinar: Analyst Pet Peeves- Things AR Pros need to pay attention to; with IIAR> Analyst of the Year 2020, Peter Marston / Research Director Worldwide Intelligent Application Services, IDC Swapnil Bhatnagar Research Director, Avasant Nicholas McQuire, SVP & Head of Enterprise Research, CCS Insight, moderated by Aniruddho Mukherjee and Ludovic Leforestier / IIAR Board Members

IIAR> Webinar: Analyst Pet Peeves- Things AR Pros need to pay attention to

As a follow up to the IIAR> Awards 2020, we’ll be doing a deep dive with some of the top analysts in the industry to understand the most important qualities that analyst relations professionals should focus on and more importantly the pet peeves that AR pros MUST avoid. The panel will feature

IIAR> Webinar: IDC in 2021

Join us for a presentation for an overview of the IDC MarketScape product, methodology and discuss upcoming plans for 2021 Hosted by Andrew Hsu (@andrew0hsu, LinkedIn) and Yvonne Kaupp (@YveKaupp, LinkedIn), with Karen Moser / Director of Product Management, IDC (LinkedIn) , will share an overview of IDC’s evaluative research portfolio and showcase the new IDC RFI Dashboard tool …

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