Join us on Thursday 28 September 2023 for our monthly in-person IIAR> UK Chapter meetup to connect, network and enjoy drinks and discussions with your peers around AR related hot topics. This event is free for IIAR> Members (refreshments not included). Non-members can attend for a fee or join as an IIAR> Member. This IIAR> …
REGISTER NOW for the IIAR> Webinar with @Forrester will be Chris Andrews / VP of Research Products and Alice Sneary / Director of Portfolio Marketing hosted by @andrew0hsu, @lludovic, @noeyshipley #ARchat
The use of the tiering of analyst firms, and of specific analysts, is one of the more controversial yet basic and widely used tools by AR teams and professionals. While no analyst or firm likes to be relegated to “Tier 2” or, God forbid, “Tier 3,” no vendor can devote enough resources, budget and access …
IIAR> Best Practice Paper: Engage the right audience, using analyst tiering Read More »
The time has come for another update from Omdia, a unit of Informa. Omdia is one of the most well-established global, cross-tech analyst firms. It was formed in 2020 when Informa combined the considerable analyst and research assets of Ovum, IHS Markit Technology, Tractica and Heavy Reading into a single entity. If you search for …
In the wake of the COVID-19 pandemic, most industries were forced to rethink and adapt their approach to professional events. As the world gradually recovers, we are seeing a resurgence of professional conferences and events that create space for face-to-face connection, best practice sharing and professional development. Here’s why the IIAR> is committed to exploring …
Bringing AR Professionals Together to Elevate the Profession Read More »
It is clear that working with Peer Review firms/sites is of increasing importance to AR professionals. Therefore, in March 2023, the IIAR> conducted a member group discussion about Peer Review firms/sites. Then in April, TrustRadius was the first Peer Review firm to present to iIAR> members. The recording of that webinar is available here in …
In March 2023, the IIAR> conducted a member group discussion about Peer Review firms/sites, and the IIAR> editorial team is working on a Viewpoint paper that will offer a framework for strategy and tactics for working with Peer Review sites. To keep the beat going on this hot subject, now the time has come to …
IIAR> members, especially those in the UK, get ready for the next in-person get together for the UK Chapter which will take place in London on Thursday 27 April 2023 at 1800 BST. Join in for networking at this second meetup of the year organised by IIAR> UK Chapter co-leads Anja Steinmann (LinkedIn, @AnjaSteinmann) and …
IIAR> members, here is your opportunity to participate in a discussion about the hot topic of Peer Reviews. Several members, over the last six months, have banded together as part of the IIAR> editorial committee, and have started digging into the complex issue of Peer Reviews. In fact, four of those most interested members on …
ESG, “environmental, social and governance,” has been an emerging area of tech for several years now. It impacts how a tech firm conducts itself with stakeholders including customers, suppliers, partners, employees and investors. It, in many cases, becames part of product and service. A tech company’s position in ESG may also drive how transparent it …
IIAR> Analyst Firm Update – Verdantix, a Fast Growing ESG Leader Read More »
Forrester, one of the big three of the industry analyst firms, recently became more expensive and have become firmer in terms of contractual Ts & Cs. Forrester is certainly not the only firm raising prices and tightening terms, but their move prompted the need for IIAR> members to discuss: What can an AR professional do …
IIAR> Discussion Group – Forrester Pricing and Negotiation (and other firms) Read More »
IIAR> members, don’t worry if you missed our Winter Party in London in December. The next chance to attend an IIAR> Meetup for networking and beverages is just around the corner. Please join us on Thursday, 23 February 2023 starting at 1800 BST for an in-person London meetup organised by IIAR> UK Chapter co-leads Anja Steinmann …
Welcome to a new generation of AR professionals! CB Resourcing has again built and executed a comprehensive survey of AR professionals that measured salaries. But the survey, completed in late 2022, also measured a wide variety of other aspects of the AR professional’s job: How are our teams structured? Are budgets growing or shrinking? Who …
The IIAR> Awards winners for 2022 have already been announced, and again, congratulations to all the winners and finalists. But it doesn’t end there. Do you want to know more about the survey results? Do you want to learn about what makes some of the winners and finalists so good at what they do? Then …
“It’s the most wonderful time of the year!” The IIAR> Xmas Party 2022, celebrating Analysts and AR pros, will be on 8th December 2022 at 1800 GMT in Central London. We are excited for you to join us for drinks, canapés and networking at our famous Holiday Party. It is will also be an opportunity …
Who’s turning 20 and perhaps is the biggest secret in the world of industry analysts? Yes, it’s Ventana Research. This is your chance to learn about Ventana’s team, methodology, research plan and coverage, and more. Ventana offers its clients a wide range of expertise about digital business including coverage on business continuity, digital communications, digital payments, …
Join us on Thursday 3rd November 2022 for our monthly IIAR> virtual meet-up hosted by the IIAR> German Chapter. This month the focus of our discussion and best practice sharing will be on when, why and how analyst relations (AR pros) are acting as spokespersons for their company / clients. Don’t miss out on this opportunity to talk …
You know and connect with a lot of Industry Analysts, but you might have never heard of Research In Action. Well, this is your chance to learn about the team, the methodology, the research plan and more. The company has established itself with research across IT and Marketing Automation, leveraging customer data to assist the analyst in the …
IIAR> members – don’t worry if you missed our Summer party. The next chance to meet-up for drinks and networking is just around the corner. Please join us on Thursday, 13 October 2022 for a f2f IIAR> meet-up in London organised by the IIAR> UK Chapter Co-leads Anja Steinmann / (LinkedIn, @AnjaSteinmann) and Avinash Murthy (LinkedIn, @aviredevil). Attendance is free – …
