IIAR> Discussion Webinar: Working Smarter with AI: How LLMs Are Reshaping Analyst Relations (05/26)
This IIAR> webinar will be hosted by the IIAR> Editorial Committee:
Chris Germann, Jochen Wolf, Robin Schaffer, Schaffer AR, Sarita Kincaid #ARchat
-Networking with analyst relations professionals and industry peers
-Informal conversations and relationship building
-Opportunities to connect with IIAR> members and guests
-A relaxed evening celebrating the AR community
-Insightful discussions around industry trends and shared experiences
Event Details:
Date: Thursday 11 June 2026
Time: Afternoon + Evening
Venue: TBC
The 2026 IIAR> AR Forum + London Summer Party! (06/26) Read More »
Explore how industry consolidation and new service models are reshaping the analyst landscape. Join leaders from Omdia and the IIAR> as they discuss the TechTarget merger, evolving engagement strategies, and practical market intelligence for modern AR teams.
IIAR> Analyst Firm Webinar: Omdia (04/26) Read More »
IIAR> Discussion Webinar: The Dangers of AI for AR, 24th February
This IIAR> webinar will be hosted by the IIAR> Editorial Committee: Chris Germann / Independent AR professional, Dr. Jochen Wolf / Global Communications and Analyst Relations Professional, Ludovic Leforestier / IIAR> Board Member and Founder Starsight Communications (LinkedIn), Noelle Shipley / Independent AR professional, Robin Schaffer / Principal AR Consultant, Schaffer AR
Sarita Kincaid / Senior Director, Analyst Relations, SugarCRM
IIAR> Discussion Group: The Dangers of AI for AR (02/26) Read More »
IIAR> Discussion Webinar: RFI response-generating AI tools
Roles, 27th January
This IIAR> webinar will be hosted by the IIAR> Editorial Committee: Chris Germann / Independent AR professional, Dr. Jochen Wolf / Global Communications and Analyst Relations Professional, Ludovic Leforestier / IIAR> Board Member and Founder Starsight Communications (LinkedIn), Noelle Shipley / Independent AR professional, Robin Schaffer / Principal AR Consultant, Schaffer AR
Sarita Kincaid / Senior Director, Analyst Relations, SugarCRM
IIAR> Discussion Webinar: RFI response-generating AI tools (01/26) Read More »
The IIAR> 2025 London Xmas Party – The AR Community’s Holiday Celebration – Sponsored by Omdia and Verdantix
Register NOW and celebrate the season with over 100 Analyst Relations Professionals and Analysts at the legendary The IIAR> Xmas Networking Party! Join us in the heart of Central London for an evening of festive cocktails, delicious canapés, and high-impact networking.
The IIAR> members are welcome to invite their analyst guests – full details are included in the registration confirmation.
The event will also be an opportunity to celebrate the outstanding contributions made by Analysts and AR Professionals throughout the year. Together, we’ll raise a toast to this year’s top performers in the AR world – those who have set the benchmark for excellence across our industry.
The excitement begins early! The IIAR> Awards Committee will reveal this year’s Analyst and Analyst Professional of the Year winners during our Awards Announcement Webinar ahead of the party – so be sure to tune in before joining us at the party to toast their success in person.
We can’t wait to celebrate with you – see you there!
The IIAR> Xmas Party
Date> Thursday 11 December 2025
IIAR> Xmas Party Time> 1800 GMT onwards
Location: Central London
Celebrating Excellence: IIAR> AOTY & ARPOTY 2025 Awards Launch (12/25) Read More »
The IIAR> AR Forum India: Twin City Forum (Bengaluru and Gurugram) – Sponsored by Everest Group
A milestone moment for the Analyst Relations community in India! The IIAR> India Chapter is hosting its first AR Forum, designed exclusively for IIAR members to connect, exchange ideas, and share experiences shaping the AR practice in India.
Join us on Thursday, 11 December 2025 for an evening of ideas, connections, and celebration across Gurugram and Bengaluru — the first IIAR> AR Forum + Networking Dinner (sponsored by Everest Group). A great opportunity to build stronger peer connections and foster collaboration within the AR community.
The IIAR> Xmas Party
Date> Thursday 11 December 2025
Time> 1600 – 2130 IST
Location: Bengaluru and Gurugram
This IIAR> AR Forum India will be hosted by the IIAR> India Chapter:
Akshaya Sona Sri / Analyst Relations Lead, ZOHO, IIAR> Chapter Co-Lead (LinkedIn)
Astha Nagrath / Global Head – AR Cybersecurity Business, TCS, IIAR> Chapter Co-Lead (LinkedIn)
Bhushan Marathe / Founder, Marathe Analyst Relations, IIAR> Chapter Co-Lead (LinkedIn)
Kumar Pallav / Senior Area Sales Director, HCLTech, IIAR> Chapter Co-Lead (LinkedIn)
Tathagata Das Sarma / Analyst Relations and Market Intelligence, IIAR> Chapter Co-Lead (LinkedIn)
The IIAR> 2025 London Xmas Party – The AR Community’s Holiday Celebration – Sponsored by Omdia and Verdantix
Register NOW and celebrate the season with over 100 Analyst Relations Professionals and Analysts at the legendary The IIAR> Xmas Networking Party! Join us in the heart of Central London for an evening of festive cocktails, delicious canapés, and high-impact networking.
The IIAR> members are welcome to invite their analyst guests – full details are included in the registration confirmation.
The event will also be an opportunity to celebrate the outstanding contributions made by Analysts and AR Professionals throughout the year. Together, we’ll raise a toast to this year’s top performers in the AR world – those who have set the benchmark for excellence across our industry.
The excitement begins early! The IIAR> Awards Committee will reveal this year’s Analyst and Analyst Professional of the Year winners during our Awards Announcement Webinar ahead of the party – so be sure to tune in before joining us at the party to toast their success in person.
We can’t wait to celebrate with you – see you there!
The IIAR> Xmas Party
Date> Thursday 11 December 2025
IIAR> Xmas Party Time> 1800 GMT onwards
Location: Central London
IIAR> Discussion Webinar: The Impact of AI on analyst relations Roles, 30th October
This IIAR> webinar will be hosted by the IIAR> Editorial Committee:
Chris Germann / Independent AR professional, IIAR> Member (LinkedIn)
Dr. Jochen Wolf / Global Communications and Analyst Relations Professional, IIAR> Member (LinkedIn)
Ludovic Leforestier / IIAR> Board Member and Founder Starsight Communications (LinkedIn)
Noelle Shipley / Independent AR professional (LinkedIn)
Robin Schaffer / Principal AR Consultant, Schaffer AR (LinkedIn)
Sarita Kincaid / Senior Director, Analyst Relations, SugarCRM (LinkedIn)
Date> Thursday 30th October 2025
Time> 0800 PDT / 1100 EDT / 1500 GMT / 2030 IST (other time zones)
IIAR> Discussion Group: the impact of AI on analyst relations roles (10/25) Read More »
Date> Friday 4th July 2025
AR Forum Time> 1300-1800 BST Summer Party Time> 1800-2100 BST
The 2025 IIAR> Forum: AR Evolution + London Summer Party! (07/25) Read More »
Get ready for the sequel to this summer’s IIAR> Analyst Relations Forum in London on 26th November, a half day event focused on AR professional career development and growth. Registration is now open for the daytime AR Forum, an opportunity to meet and learn from the analyst relations professional community. The Analyst Relations Forum will
Save the Date! IIAR> AR Forum London 2024 + Xmas Party, 26th November Read More »
The two best analyst relations events are back in London! The IIAR> AR Forum is the only industry’s independent development event –and so is the IIAR> Summer party is our fabulous industry networking event. The IIAR> London AR Forum: learn exchange with peers The IIAR> Analyst Relations Forum (AR Forum) is the industry’s only independent,
Join us on Thursday 29th February from 1800 GMT for our quarterly in-person IIAR> UK Chapter meet-up to network with AR peers and discuss the latest hot topics in the industry. This event is free for IIAR> Members (refreshments not included). Non-members can attend for a fee or join as an IIAR> Member. This IIAR>
IIAR> London in-person meet-up, 29 February Read More »
“It’s the most wonderful time of the year!” The best gathering of industry analysts and analyst relations professionals is back! The famous IIAR> London Xmas Party will be held on Tuesday 5th December 2023 at 1800 GMT in Central London. We are excited for you to join us for the announcement of the IIAR> Awards,
The IIAR> 2023 London Xmas party & awards are coming! Read More »
Join us on Thursday 28 September 2023 for our monthly in-person IIAR> UK Chapter meetup to connect, network and enjoy drinks and discussions with your peers around AR related hot topics. This event is free for IIAR> Members (refreshments not included). Non-members can attend for a fee or join as an IIAR> Member. This IIAR>
IIAR> London In-person Meetup 28 September 2023 Read More »
REGISTER NOW for the IIAR> Webinar with @Forrester will be Chris Andrews / VP of Research Products and Alice Sneary / Director of Portfolio Marketing hosted by @andrew0hsu, @lludovic, @noeyshipley #ARchat
IIAR> Analyst Firm Webinar: Forrester (Sept. 2023) Read More »
The use of the tiering of analyst firms, and of specific analysts, is one of the more controversial yet basic and widely used tools by AR teams and professionals. While no analyst or firm likes to be relegated to “Tier 2” or, God forbid, “Tier 3,” no vendor can devote enough resources, budget and access
IIAR> Best Practice Paper: Engage the right audience, using analyst tiering Read More »
The time has come for another update from Omdia, a unit of Informa. Omdia is one of the most well-established global, cross-tech analyst firms. It was formed in 2020 when Informa combined the considerable analyst and research assets of Ovum, IHS Markit Technology, Tractica and Heavy Reading into a single entity. If you search for
IIAR> Analyst Firm Webinar: Omdia: A Tier One? Read More »
In the wake of the COVID-19 pandemic, most industries were forced to rethink and adapt their approach to professional events. As the world gradually recovers, we are seeing a resurgence of professional conferences and events that create space for face-to-face connection, best practice sharing and professional development. Here’s why the IIAR> is committed to exploring
Bringing AR Professionals Together to Elevate the Profession Read More »
