Archive | IIAR Press Release

IIAR Analyst Of The Year 2018 – The Awards Unwrapped.

Who’d have thought Christmas would come this early? Grab a glass of bubbles, put on the festive music and light the fire. It’s time to unveil the IIAR Analyst Of The Year award winners.

2018 was a year in which influencer relations became more important in delivering business impact, and so unsurprisingly analysts’ voices have been a critical focus for sales enablement and marketing. We see analysts themselves continuing to build profile beyond repors, through social media and content, and in response organisations are ramping their commitment to tracking how analysts impact their brand. It’s an exciting, evolving time.

So for the IIAR community, it’s important to recognise the range of analysts and firms who are leading the way. We listen carefully to the voices of our members and remain fully engaged with the global analyst network.

To this end we’ve heard from the community in eleven countries across four continents. We’ve reviewed hundreds of nominations and thousands of point scores. Award winners were determined based on the scoring provided by IIAR members, in accordance with the IIAR SOSM methodology. The nominations therefore reflect the best practice promoted within the IIAR.

All of this leads to one thing – as a festive drumroll is unleashed – the award winners Continue Reading →

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No penalty shoot out required: the IIAR Analyst Relations Professional of the Year 2018

In the midst of the nation being gripped by World Cup fever, the IIAR Summer Party happened to fall on a historic semi-final appearance by England. But that iconic World Cup Trophy was, of course, very far from being the most important accolade contested tonight.

That’s right – tonight was also the announcement of the IIAR’s much-coveted Analyst Relations Professional of the Year 2018.

The IIAR’s recognition of the capabilities of the analyst relations community is an important moment in our industry – not just because we can celebrate the great work of our friends and peers – but also because it’s an opportunity to gain feedback from analyst themselves. And indeed responses from analysts at over 60 firms are at the core of this methodology and the ensuring awards. They rated over 400 professionals, 85 agencies, 9 megavendors,  and gave the IIAR a comprehensive set of insights on best practices. 

Thanks to the analysts

We asked the analysts to be thorough in their critique. And as AR pros, having committed hours to the completion of numerous research responses, who wouldn’t want the chance to pose some questions back in the other direction?! Fortunately the analyst community were very generous with their time and the depth of feedback. Our profuse thanks to everyone who participated and took time from the barrage of vendor briefings and research obligations to commit to the process.The feedback we sought related directly to the IIAR’s model of the 3Rs of Analyst Relations. Put simply, these are the defining three key traits required for the job. While we’re sure everyone reading this is entirely fluent in the 3Rs, they can be summarised as follows:

  • Responsiveness – analysts expect AR pros to revert back to them in a timely fashion with the information required for their research
  • Relationships – analysts have many stakeholders; they rely on someone that’s easy to deal with always goes that extra mile
  • Results – can AR pros deliver results for their employers?

Full time scores

And so the moment of truth. The referee’s final whistle has gone, there’s no time for video replays and the crowd is on the pitch. Here’s the final score… Continue Reading →

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Three new members join the board of the IIAR

The IIAR is pleased to present the addition of three new members to the IIAR Board as a result of this years’ elections held in June.

Please help us welcome Beth, Suzannah and Aniruddho to the IIAR Board, for terms that run from July 1, 2018 through to June 30, 2020. Continue Reading →

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Industry analysts have voted! Announcing the IIAR Analyst Professionals and Teams of the Year 2017

The Institute of Industry Analyst Relations (IIAR), the not-for-profit professional association established to raise awareness of analyst relations and the value of industry analysts, has announced the winners of the IIAR Analyst Professional of the Year 2017 and the IIAR AR Team of the Year 2017

Signe Loenberg / Loenberg AR is the IIAR AR Professional of the Year 2017 for the second year running; Cisco moves to the top as IIAR AR Team of the Year 2017

London, Wednesday 12th July 2017 – 20:00 BST. A survey of industry analysts conducted by the Institute of Industry Analyst Relations (IIAR, www.analystrelations.org) looked at the analysts’ perception of how analyst relations (AR) professionals are performing as a whole and compared it with results from the past, according to the ‘IIAR Three Rs’ of AR:

  • Responsiveness
  • Relationship
  • Results

“Whilst responsiveness was the single most important determinant of AR performance last year, a new improved methodology provides unique insights into the evolution in industry analysts’ perception of AR performance,” said Neil Pollock, IIAR Board Member and Professor at Edinburgh University (@neilpollockLinkedIn).

Compared to 2016, the 2017 results showed that of the IIAR 3 R’s of AR, the analysts surveyed most value the ‘result’ over aspects like relationship and responsiveness. Results are whether the AR professional is able to deliver on the information the analyst is looking for; whilst responsiveness measures the timeliness and reliability of AR professionals to respond to analyst requests/needs; and the relationship is how well the AR professional cultivates and enhances the interaction with analysts, including aspects like trust and honesty. Our interpretation of the data is that whilst the analysts still value turnaround and good communication AR professionals will increasingly also need to understand the specifics of the individual analyst firm, how the analysts works and what they want.

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Stay tuned for the IIAR Analyst Relations Professional and Team of the Year 2017…

IIAR AR Professional of the Year

The IIAR AR Professional of the Year 2017 survey run by the Institute of Industry Analyst Relations is going to be announced tomorrow, Wednesday 12th July 2017 at 2000 BST during the 2017 IIAR Summer Party, sponsored by TCS!

Who will succeed as top AR professional current title-holder Signe Lonberg?

Which AR team will take the title from the current holders IBM?

Is the ‘responsiveness’ of AR professionals to industry analysts requests and needs still the single most important determinant of AR performance? As well as announcing the best AR team and the best AR Professional of the Year, this year’s survey will also provide unique insights into the evolution in analysts’ perception of AR performance.

Analysts have now voted… No drum roll yet – as we’re not ready to announce the winner just now, but we will tomorrow evening during the IIAR Summer Party at the Shangri La at the Shard – promise!

Make sure you register if you’d like to attend as the event is strictly by invitation only!  

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Winners announced: IIAR Analyst of the Year 2016

The IIAR is delighted to announce the winners of this year’s

IIAR Analyst of the Year 2016 and IIAR Analyst Firm of the Year 2016

AOTY

AND THE WINNERS ARE…

Keep reading below for the IIAR Analyst of Year 2016, IIAR Global Analyst Firm of Year 2016, IIAR Independent Analyst of the Year 2016 and the best new entrants

Analyst relations pros voted for over 170 different individual analysts. Having run the survey over several years, it was striking to see the amount of new analysts that figured this year as compared to previous ones. This goes to show the dynamic nature of this space. There are now hundreds of so-called ‘upstarts’ firms, analysts continue to move between firms, and new analysts enter into the picture. Continue Reading →

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Meet the 2016 IIAR board

IIAR Logo SmallTo ensure continuity in the new year, the IIAR board opted to open two positions for 2016, to replace Debleena Paul and John Gallaher who both wished to step down.

The board would like to thank them for their support in 2015 and is looking forward to John and Debleena’s continued engagement.

Two candidates have stepped forward for those positions and therefore were confirmed immediately. From January, the new board for the next 12 months is presented below. Continue Reading →

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IIAR Election Results – The New 2015 Board

IIAR Logo SmallThe IIAR is delighted to announce the election results of its new Board Members for 2015. Following a transitional board meetings in January the new board will be effective for 12 months.

  Debleena Paul (@Debleena_Paul, LinkedInIndustry Analyst Relations Lead at SapientNitro Europe: Location, UK.
Yvonne Kaupp (@YveKauppLinkedIn) Analyst & Sourcing Advisor Relations at T-Systems International. Location, France.
Ludovic Leforestier Ludovic Leforestier (@lludovicLinkedIn), AR Director – firm wide at BearingPoint. Location, UK
John Gallagher (LinkedIn), Director at Brunswick Group. Location: San Francisco Bay Area, USA
Robert De Souza (@robert_desouza) Director – Advisor Relations at Cognizant Technology Solutions. Location, UK.

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Announcing the 2014 IIAR Analyst Relations Team of the Year

IIAR AR Team of the Year 2014

Working for a large IT or Telco vendor brings many perks but it’s not all plain-sailing. Having worked for the likes of HP and IBM, we know a thing or two about life in the megavendor fast lane: long hours, multiple internal stakeholders to please, ever-increasing targets to meet, ever-decreasing resources at your disposal, and of course even larger numbers of analysts with more varied coverages to service.

We also know that AR programs can vary widely from one large vendor to another, which is why we wanted to provide a ranking of these firms. We initially wanted to have a ranking of the ‘top 10’ megavendors, but we soon discovered that there are not that many companies which fit the criteria. In order to keep things serious, we established a cut-off point of revenues over US$20 billion, and in order to bring as wide a bearing as possible to the term ‘megavendor’, we decided to stipulate that those vendors should sell a mix of at least three of the following: IT hardware, networking equipment, telecommunication services, enterprise software, IT services and outsourcing, Business consulting. Continue Reading →

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New Face on the IIAR Board – Thank-you Hannah, Hello Allen

With experience leading the US, West Coast IIAR Chapter and on the IIAR Board Hannah Hyman now has a new role in life, as a Mother. Congratulations from all go to Hannah on her first born child; at least working in Analyst Relations is good training for long days and short nights ! Amongst the many roles Hannah undertook for the IIAR Hannah looked after the Forrester relationship and IIAR Certification and for all her tireless work we all send our grateful thanks and very best wishes. Thank-you Hannah !

The IIAR Board is a busy team and we cannot be without a board member for long, so joining the Board is Allen Valahu – Welcome ! Allen is currently Global Industry Analyst Managing Director at Accenture  where he had worked for nearly 15 years. With roles in Media Relations, Corporate Communications as well as Analyst Relations Allen brings a wealth of experience to the IIAR Board. Allen is full of ideas for the IIAR and is keen to commit time amongst his busy schedule to the team. As an American based in Paris Allen will bring an US, Mid-Atlantic and European perspective to the team. So, welcome to the board Allen, we all look forward to meeting you at the next event !

Having mentioned “certification” (above) it would be remiss not to remind all the IIAR offers Professional Certification to both IIAR Members and non-members. So why not add a new line to your CV ? Full details are available here.

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