The IIAR> Analyst of the Year (AOTY) and Analyst Relations Professional of the Year (ARPOTY) Awards are the longest-running independent accolades in our field, celebrating excellence, innovation and meaningful contributions across the Analyst Relations profession.
Each year, the awards bring together perspectives from the AR community and industry analysts to recognise the individuals and analyst firms making a real difference. By combining these insights with the IIAR> SOSM methodology and the 3Rs of Analyst Relations framework (Responsiveness, Relationships and Results), the awards highlight the qualities that define outstanding AR performance.
The 2026 Awards survey will gather input from AR professionals and industry analysts worldwide, providing a broad range of perspectives on the people and firms helping to shape the future of Analyst Relations.
Engage. Evaluate. Elevate.
Recognising excellence in Analyst Relations
At the IIAR> we believe in celebrating genuine excellence and meaningful impact.
The AOTY and ARPOTY Awards recognise individuals and firms that demonstrate strategic insight, authentic engagement, strong relationships and a commitment to delivering results. They provide an opportunity to celebrate those who continue to raise the bar for our profession.
Using the IIAR> proprietary methodologies, the 2026 Awards survey will assess analyst firms and AR professionals across a range of factors, including:
- Strategic insight: The ability to provide valuable perspectives and support business objectives.
- Responsiveness: The quality and effectiveness of engagement and collaboration.
- Relationships: The strength of connections between AR professionals and analyst firms.
- Results: The measurable impact of Analyst Relations programmes.
- Media resonance: The ability to create meaningful influence and visibility.
- Sales impact: The contribution of AR to sales enablement and business outcomes.
- Content quality: The relevance, usefulness and quality of information shared.
- Value for money: The value and effectiveness delivered through analyst relationships and programmes.
These areas help highlight the individuals and firms that are making a meaningful contribution to the AR community.
Have your say in the 2026 awards
The IIAR> Awards are shaped by the people who understand Analyst Relations best — AR professionals and industry analysts.
We invite eligible AR professionals, analysts and AR agencies to register their interest in participating in the 2026 Awards survey. Your input will help ensure that this year’s recognition reflects the experiences and perspectives of the wider AR community.
Registration details will be announced soon. Stay tuned for your opportunity to take part.
Celebrating the 2026 Winners
The results of the 2026 Awards survey will be explored during the IIAR> London Xmas Party in November 2026, where the winners will be revealed and celebrated alongside the AR community.
The event will bring together AR professionals, industry analysts and members of the wider community to recognise outstanding achievements, share insights and celebrate the people and organisations helping to advance Analyst Relations.
Further details about the event will be announced shortly.
IIAR> Awards 2026 Announcement
- Event: IIAR> London Christmas Party
- Date: 25th November 2026
- Awards: over 15 categories of awards will be announced.
Stay tuned for updates on the 2026 survey and the announcement of this year’s winners.
Take part in the 2026 IIAR> Awards
Whether you are an AR professional, an industry analyst or an AR agency, your perspective matters.
By participating in the 2026 Awards survey, you can help recognise the people and firms delivering meaningful impact across the profession.
Register below to ensure you receive the survey in your inbox.
Registration to participate in the IIAR> Awards Survey
Registration for awards announcement
- IIAR> members and non members can register to attend the Awards Announcement Webinar.
New members are welcome!
- Please join the IIAR> before registering for this event
Past IIAR> Awards
About the IIAR>
The Institute for Influencer and Analyst Relations (IIAR>) is a not-for-profit organisation established to raise awareness of analyst relations and the value of industry analysts, promote best practices amongst analyst relations professionals, enhance communication between analyst firms and vendors, and offer opportunities for AR practitioners to network with their industry peers.
Find us on LinkedIn: Institute of Industry Analyst Relations
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