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10 things analysts want most

By on Tuesday 23rd July 2019 in AR Best practices, IIAR AR Professional of the Year 1

Here are the top ten best practices we un-earthed during the IIAR> AR Professional Of The Year 2019 survey.

  1. Regular briefings
  2. Targeted coverage
  3. Open discussion about company strengths and weaknesses
  4. Sending the deck ahead of the briefing so there’s time to come up with in depth questions
  5. Well organised AR events that encourage conversation not mere presentations
  6. Support for research interviews, being pragmatic during Evaluative Research. 
  7. When AR helps to get the right people on the table for f2f meetings and when AR gives feedback  about what kind of information is the most valuable for its organization
  8. Pro-actively flagging developments in coverage areas
  9. Knowing the kind of material/projects my company works on. 
  10. Sharing data under NDA
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Around Caroline Dennington at Dennington AR, IIAR> AR Agency Of The Year 2019, in 10 questions

By on Monday 22nd July 2019 in Dennington AR, IIAR Agency Of The Year, IIAR AR Professional Interview 0
Caroline Dennington / Dennington AR

Caroline Dennington is the Managing Director of Dennington AR (@Cdennington, LinkedIn) and the winner of the IIAR> AR Agency Of The Year 2019.  Like Ricarda, she doesn’t have any horror story and also has a liking for the French art de vivre…

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IIAR Webinar: Analyst Relations Professional and Analyst Relations Team of the Year 2019

By on Friday 12th July 2019 in Dennington AR, IIAR, IIAR AR Professional of the Year, IIAR AR Team of the Year, IIAR Webinar, Upcoming 1

Last week we hosted the IIAR Summer Networking Party 2019 in London kindly sponsored by Criteo and Spotlight Analyst Relations. On behalf of the IIAR, I wanted to say a big ‘Thank you!’ to all who could join us in celebrating the achievements of the Analyst Relations community and hope that you’ll join us again at future events. 

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Around Ricarda Rodatus from Oracle, IIAR> AR Team of the Year 2019 in 10 questions

By on Monday 8th July 2019 in IIAR AR Professional Interview, IIAR AR Team of the Year, IIAR Around In 10 Questions 1
Ricarda Rodatus / VP Analyst Relations, Oracle (IIAR website)

Ricarda Rodatus (@rodatusr, LinkedIn) is the VP of Analyst Relations at Oracle, leading the analyst relations team recognised  last Thursday night as the IIAR> AR Team Of The Year 2019 discloses which analyst she misses the most and reveals a French secret.

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Around Peggy O’Neill, IIAR> AR Professional of the Year 2019 in 10 questions

By on Friday 5th July 2019 in IIAR AR Professional of the Year, IIAR Around In 10 Questions 1
Peggy O'Neill, Senior Director Analyst Relations @ Informatica

Peggy O’Neill / VP Analyst Relations, Informatica,  (@pegoneill, LinkedIn) and former IIAR> Board Member was recognised yesterday night as the IIAR> AR Professional Of The Year 2019 and shares today some insights for the AR community.

Congratulations Peggy!

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“Celebrate good times, come on”! Announcing the IIAR Analyst Professional and Teams of the Year 2019

By on Thursday 4th July 2019 in Dennington AR, Destrier AR, IIAR, IIAR AR Professional of the Year, IIAR AR Team of the Year, Loenberg AR, Magnolia AR, Oracle 5

London, Thursday 04th July 2019 – The wait has an end…. Whilst the USA are celebrating their Independence Day, the IIAR members celebrated their annual IIAR Summer Party, kindly sponsored by Criteo and Spotlight AR this year. Highlight of the evening was the announcement of the IIAR AR Professional of the Year 2019, a highly coveted recognition among the AR professionals.

Needless to say that there were plenty of reasons to celebrate at this traditional event that brings together the AR professionals and agencies as well as the analysts who joined us from Gartner, Forrester, IDC, Ovum, 451 Research and many others for an evening full of great discussions and insights. The party is a great opportunity to engage with peers from the AR community and exchange best practices, get feedback from the key analysts in the industry and build or strengthens new and existing relationships. 

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What does 451 Research stand for?

By on Wednesday 3rd July 2019 in 451 Group, IIAR Webinar 0

After yesterday’s IIAR Webinar, Simon Robinson (@simonrob451, LinkedIn) SVP Research at 451 Research shared where the firm name comes from and  Ludovic Leforestier (@lludovic LinkedIn) gave a quick wrap-up of the webinar.

1907_451_webinar_trailer from IIAR> on Vimeo.

IIAR Members will be able to access the recording and deck shortly from our new Member365 portal.

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The IIAR Summer Networking Party celebrating the IIAR AR Professional and Team of 2019

By on Monday 17th June 2019 in IIAR, IIAR Networking Event, IIAR UK, Spotlight AR 5

We are excited to announce the date of our famous IIAR Summer Party, sponsored by Criteo and Spotlight AR.

We will celebrate the achievements of the analyst relations community, where we will announce the IIAR analyst relations professional and analyst relations team of the year. 

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IIAR Webinar with Simon Robinson / 451 Research on Tuesday 2nd July 2019

By on Thursday 13th June 2019 in 451 Group, IIAR Webinar 1

Please join us on Tuesday, July 2, 2019 at 1500 GMT / 1600 CEST/ 1000 EDT / 0700 PDT for a discussion with Simon Robinson / Senior Vice President, Research at 451 Research.
451 Research is a leading information technology research and advisory company best known for its coverage of digital infrastructure, technology innovation, and market disruption.  

In this webinar we’ll discuss 451 Research’s influence and impact, differentiation and competitive advantage, as well as the format and the future of their research. We’ll also discuss how best to engage with the analysts at 451 Research and how AR professionals and vendors can leverage their research. Continue Reading →

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