IIAR>

IIAR> Awards 2023

The GenAR Awards are in! Announcing the 2023 IIAR> Awards winners.

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London, Tuesday 5th December 2023. The Institute for Influencer and Industry Analyst Relations (IIAR>) announced its 2023 annual awards –as voted by industry analysts and analyst relations (AR) professionals, awarding the industry’s only independent recognitions for those technology industry professions. The IIAR> surveyed analyst relations professionals globally and from diverse industries, predictably casting a wide …

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IIAR> Winter Networking Party 2023

The IIAR> 2023 London winter party & awards are coming!

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“It’s the most wonderful time of the year!” The best gathering of industry analysts and analyst relations professionals is back! The famous IIAR> London Xmas Party will be held on Tuesday 5th December 2023 at 1800 GMT in Central London. We are excited for you to join us for the announcement of the IIAR> Awards, …

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IIAR> Webinar on peer review websites with Sarita Kincaid ,Robin Schaffer, Noelle C. Shipley, Ludovic Leforestier / IIAR> and Starsight, 8th November 2023

IIAR> Best Practices Webinar: Peer Review Websites

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Peer review sites (PRS), platforms such as Gartner Peer Insights, G2,  TrustRadius, Software Reviews, have rapidly grown in influence, becoming critical forums where buyer perceptions are shaped. According to a new best practice report from the IIAR> this means AR teams can no longer afford to ignore these sites, but should instead incorporate them into …

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IIAR> Webinar with Mike Beaudet and John McKnight / ESG Global moderated by Gerry van Zandt / Alteryx and Ludovic Leforestier / IIAR> and Starsight, 9th November 2023

IIAR> Analyst Firm Webinar with ESG

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Enterprise Strategy Group (ESG) focuses on technology market research. Founded in 1999, it was acquired by TechTarget in 2021. We have organised a webinar with ESG for our IIAR> community to get to know ESG in their wider ecosystem. Our guests from ESG will be: Some of the key discussions will on: This IIAR> Analyst …

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IIAR> Discussion Group: maximise returns from your Gartner relationship

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We have had numerous requests on how to deal with Gartner, given their size and position in the market and following an additional price increase this year on top of its usual October increase. As AR and research budgets are under pressure, more than ever AR pros need to better leverage Gartner contracts to deliver …

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IIAR> London In-person Meetup 28 September 2023

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Join us on Thursday 28 September 2023 for our monthly in-person IIAR> UK Chapter meetup to connect, network and enjoy drinks and discussions with your peers around AR related hot topics. This event is free for IIAR> Members (refreshments not included). Non-members can attend for a fee or join as an IIAR> Member. This IIAR> …

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IIAR Discussion Group - Tiering Best Practices

IIAR> Best Practice Paper: Engage the right audience, using analyst tiering

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The use of the tiering of analyst firms, and of specific analysts, is one of the more controversial yet basic and widely used tools by AR teams and professionals. While no analyst or firm likes to be relegated to “Tier 2” or, God forbid, “Tier 3,” no vendor can devote enough resources, budget and access …

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IIAR analyst firm update by Omdia

IIAR> Analyst Firm Update – Omdia: A Tier One?

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The time has come for another update from Omdia, a unit of Informa. Omdia is one of the most well-established global, cross-tech analyst firms. It was formed in 2020 when Informa combined the considerable analyst and research assets of Ovum, IHS Markit Technology, Tractica and Heavy Reading into a single entity. If you search for …

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Bringing AR Professionals Together to Elevate the Profession

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In the wake of the COVID-19 pandemic, most industries were forced to rethink and adapt their approach to professional events. As the world gradually recovers, we are seeing a resurgence of professional conferences and events that create space for face-to-face connection, best practice sharing and professional development. Here’s why the IIAR> is committed to exploring …

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Dominic Pannell

In Memoriam: Remembering Dominic Pannell (1968-2023)

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The analyst relations community is in shock and mourning over the sudden and tragic passing of Dominic Pannell. Known as a generous and influential figure in influencer relations and a passionate advocate for charitable causes, Dominic’s untimely death has left a void that will be difficult to fill. Dominic was a co-founder of the IIAR> …

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IIAR Peer Review Firm Update by G2

IIAR> Peer Review Firm Update – G2

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It is clear that working with Peer Review firms/sites is of increasing importance to AR professionals. Therefore, in March 2023, the IIAR> conducted a member group discussion about Peer Review firms/sites. Then in April, TrustRadius was the first Peer Review firm to present to iIAR> members. The recording of that webinar is available here in …

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IIAR Peer Review TrustRadius

IIAR> Peer Review Firm Update – TrustRadius

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In March 2023, the IIAR> conducted a member group discussion about Peer Review firms/sites, and the IIAR> editorial team is working on a Viewpoint paper that will offer a framework for strategy and tactics for working with Peer Review sites. To keep the beat going on this hot subject, now the time has come to …

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IIAR> UK Chapter In-person Meetup London

IIAR> London In-person Meetup 27 April 2023

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IIAR> members, especially those in the UK, get ready for the next in-person get together for the UK Chapter which will take place in London on Thursday 27 April 2023 at 1800 BST. Join in for networking at this second meetup of the year organised by IIAR> UK Chapter co-leads Anja Steinmann (LinkedIn, @AnjaSteinmann) and …

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IIAR Discussion Group - Peer Reviews

IIAR> Discussion Group – Peer Reviews

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IIAR> members, here is your opportunity to participate in a discussion about the hot topic of Peer Reviews. Several members, over the last six months, have banded together as part of the IIAR> editorial committee, and have started digging into the complex issue of Peer Reviews. In fact, four of those most interested members on …

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This IIAR> analyst firm update presentation is provided by Verdantix, and fast growing ESG firm

IIAR> Analyst Firm Update – Verdantix, a Fast Growing ESG Leader

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ESG, “environmental, social and governance,” has been an emerging area of tech for several years now. It impacts how a tech firm conducts itself with stakeholders including customers, suppliers, partners, employees and investors. It, in many cases, becames part of product and service. A tech company’s position in ESG may also drive how transparent it …

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IIAR> Discussion Group – Forrester Pricing and Negotiation (and other firms)

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Forrester, one of the big three of the industry analyst firms, recently became more expensive and have become firmer in terms of contractual Ts & Cs. Forrester is certainly not the only firm raising prices and tightening terms, but their move prompted the need for IIAR> members to discuss: What can an AR professional do …

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First IIAR> UK Chapter in-person get together of 2023, hosted by the UK Chapter Co-leaders

IIAR> London In-person Meetup February 2023

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IIAR> members, don’t worry if you missed our Winter Party in London in December. The next chance to attend an IIAR> Meetup for networking and beverages is just around the corner. Please join us on Thursday, 23 February 2023 starting at 1800 BST for an in-person London meetup organised by IIAR> UK Chapter co-leads Anja Steinmann …

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