Archive | IIAR UK

IIAR> Monthly meet up May 2021

IIAR> UK Chapter Hero image with Anja Steinmann and Tim O'Sullivan

Join us on Thursday 06 May 2021 for our monthly IIAR> virtual meet-up to discuss best practices for activating marketing plans after successful research placement. Bring your ideas and questions to this session with fellow AR pros to discuss approaches to maximising your hard won placement in analyst research.

Maximising marketing value from analyst evaluations

We will be discussing how to make the most of evaluative and non-evaluative research placement and strategies to maximise these across marketing and go to market channels.  What was the biggest success you have had in your program? How do you decide when to invest in reprint toolkits and when not to? What is the difference between each analyst companies client experience when support marketing campaigns?

Networking

Don’t miss out on this opportunity to talk with fellow AR peers and to connect, network and share best practice around Analyst Relations.

IIAR> Meet-ups are taking place every first Thursday of the month. IIAR> membership is required. 

We’d like to keep these sessions very informal, open mic and open discussion.

This month’s IIAR meet-up is hosted by the IIAR> UK Chapter leads, Anja Steinmann / (LinkedIn@AnjaSteinmann) and Tim O’Sullivan (LinkedIn, @osullytim).

When: Thursday 06 May 2021
Time: 1700 GMT
Where: Zoom, please register in advance and you will receive the joining details.
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IIAR> Monthly Meet-up Apr’21

IIAR> UK Chapter Hero image with Anja Steinmann and Tim O'Sullivan

Following on from our well attended IIAR> Webinar: Analyst Pet Peeves – Things AR Pros need to pay attention to, join us on Thursday 01 April 2021 for our monthly IIAR> virtual meet-up to discuss how we, as AR professionals, act on and operationalise the excellent insights provided by our analyst colleagues.

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IIAR> UK Chapter Hero image with Anja Steinmann and Tim O'Sullivan

Following on from our well attended IIAR> Webinar: Analyst Pet Peeves – Things AR Pros need to pay attention to, join us on Thursday 01 April 2021 for our monthly IIAR> virtual meet-up to discuss how we, as AR professionals, act on and operationalise the excellent insights provided by our analyst colleagues.

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IIAR> Monthly Meet-up Mar’21

Meetup with Anja Steinmann, Tim O’Sullivan and Yvonne Kaupp” width=”250″ height=”141″>Join us on Thursday 04 March 2021 for our monthly IIAR> virtual meet-up. This month we will focus our discussion on the Sourcing Advisors.

Don’t miss out on this opportunity to talk with fellow AR peers and to connect, network and share best practice around Analyst Relations.

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Meetup with Anja Steinmann, Tim O’Sullivan and Yvonne Kaupp” width=”250″ height=”141″>Join us on Thursday 04 March 2021 for our monthly IIAR> virtual meet-up. This month we will focus our discussion on the Sourcing Advisors.

Don’t miss out on this opportunity to talk with fellow AR peers and to connect, network and share best practice around Analyst Relations.

Continue Reading →

Meetup with Anja Steinmann, Tim O’Sullivan and Yvonne Kaupp” width=”250″ height=”141″>Join us on Thursday 04 March 2021 for our monthly IIAR> virtual meet-up. This month we will focus our discussion on the Sourcing Advisors.

Don’t miss out on this opportunity to talk with fellow AR peers and to connect, network and share best practice around Analyst Relations.

Continue Reading →

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IIAR> Monthly Meet-up Jan’21

IIAR UK Chapter Hero image

On Thursday 14 January 2021 we will host our first monthly IIAR> virtual meet-up in the New Year 2021. This month the focus of our discussion will be around the changes in the analyst firm landscape over the last couple of years e.g. Informa – Omdia, 451/ IHS – S&P Global, ESG, etc.

Join us to exchange views with fellow AR pros on the influence of respective, newly formed analyst firms, how the transformations are being perceived and how to prioritise analyst outreach to them.

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IIAR> Monthly Meet-up

IIAR UK Chapter Hero image

Join us on Thursday 3rd December 2020 for our monthly IIAR> virtual meet-up hosted by the IIAR> UK Chapter. This month the focus of our discussion and best practice sharing will be around analyst research / report submissions.

Don’t miss out on this opportunity to talk with fellow AR peers about the scale of these evaluations, how to prioritise submissions, how to decline, how to measure success and how to leverage if not purchasing any reprint rights.

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IIAR> Discussion Group: approaching research contracts negotiations in a pandemic

2011_Negotiation_pandemic_hero

The Covid_19 and economic impact of lockdown is making 2020 truly unique, squeezing budgets for all companies. Most technology vendors hold contracts with the likes of Gartner, Forrester, IDC, Omdia, 451 and others ; and renewals for 2021 are predictably going to be tense.

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IIAR> Meet-up – UK Chapter

IIAR> UK Chapter Café Anja Steinmann

Join us on Thursday 5th November 2020 for a first of many IIAR> virtual meet-ups organised by the IIAR> UK Chapter. This will be the first in a series of forthcoming monthly get-togethers for IIAR> members to connect, network and share best practice around Analyst Relations. In our first call, we’d like to discuss the impact of the pandemic on our AR roles, changes in the way we work, virtual analyst events, coping with working from home and whatever lies ahead of us….

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IIAR> UK Chapter Meet-Up with Omdia

IIAR> Meetup with Omdia: Anja Steinman and Clint Wheelock

Join us on Tuesday 17th March for the first of many IIAR> meet-ups in London organised by the IIAR> UK Chapter. This will be the first in a series of forthgoing monthly get-togethers for IIAR> members and interested AR professionals to connect, network and enjoy drinks and discussions around AR related hot topics. We will be joined by  Clint Wheelock (LinkedIn) / Chief Research Officer, Omdia to hear about the recent changes in the analyst landscape so don’t miss the opportunity to ask Clint all of your burning questions related to the the analyst world.

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Introducing our new UK Chapter Co-lead: Anja Steinmann

Anja Steinmann / IIAR UK Chapter Co-Lead

I am extremely pleased to announce Anja Steinmann (LinkedIn, @AnjaSteinmann) as the new IIAR UK Chapter Co-lead. Anja is currently part of the Global Analyst & Consultant Relations team at BT and a seasoned AR pro, with a breadth of experience working in-house and as a freelancer in AR, media relations and marketing.  Besides having worked in the IT industry most of her career, Anja is also an entrepreneur, having leased and re-launched a restaurant in her home country Germany. 

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Have Yourself a Merry Little Christmas Party: IIAR Christmas Networking Party 2019 celebrating the Analyst of the year and the Analyst Firm of the year

IIAR London Christmas Networking Party 2019 - Sponsored by HCL

Sponsored by HCL Technologies 

We are very excited to announce the date of our famous Christmas Networking Party which will celebrate the outstanding results that analysts and analyst firms have delivered when collaborating with AR professionals: the IIAR> Analyst, Firm, New Analyst and Client Partner Of the Year 2019 will be announced.

The event is kindly sponsored this year by HCL Technologies.

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The IIAR Summer Networking Party celebrating the IIAR AR Professional and Team of 2019

We are excited to announce the date of our famous IIAR Summer Party, sponsored by Criteo and Spotlight AR.

We will celebrate the achievements of the analyst relations community, where we will announce the IIAR analyst relations professional and analyst relations team of the year. 

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We know if you’ve been good or bad.

You better watch out, you better not cry, you better not pout… even if you don’t win an award at the IIAR Analyst of the Year 2018 awards.

Votes have been cast, opinions shared and the winners are emerging from the data. As you read this, the data is being crunched to identify the winners in the IIAR Analyst of the Year Awards for 2018. But if you want to find out which analysts and firms are scooping the big prizes, you’ll have to join us for the IIAR Christmas Party.

Yes next week sees the much-loved IIAR Christmas Party taking place in Central London, for a night of drinks, nibbles and celebrations of a year well-spent. In addition you’ll have ample opportunity to swap notes with the best of your peers and share a beverage with the crème de la crème of the analyst world. Continue Reading →

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It’s the most wonderful time of the year: IIAR Christmas Networking Party London 2018 celebrating the Analyst of the year and the Analyst Firm of the year

IIAR Xmas Party 2018 sponsored by HCLWe are very excited to announce the date our famous IIAR Christmas Networking Party as Tuesday 4th December 2018. During this celebrated and exclusive event we will announce our much coveted IIAR Analyst Of The Year:

  • IIAR Analyst Of The Year 2018
  • IIAR Analyst Firm Of The Year 2018
  • IIAR New Entrant Of The Year 2018
  • IIAR Client Partner Of The Year 2018

We will celebrate those results that analysts and analyst firms have delivered when collaborating with AR professionals. The event is kindly sponsored this year by HCL Technologies.

Join us in a Central London for a festive evening of drinks, canapés, and networking, with leading industry analysts and analyst relations peers alike. Continue Reading →

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IIAR Webinar: meet iDate DigiWorld

iDate DigiWorld webinar with the IIARLocal analysts yield much influence in the geographies they operate in, yet they are largely unknown to AR pros in multinationals. On December 11th, we’re offering you to get up close and personal with iDDATE DigiWorld, a firm founded in France in 1977, combining consulting, research and an institute. Its legacy is in telcos but it also covers media, smart territories and digital and internet services.

We will meet with Soichi Nakajima / Digital Telcos Practice Leader (@NakajimaSoichiLinkedIn) in a webinar to understand more about iDATE DigiWorld, its agenda and how AR pros should engage. Continue Reading →

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IIAR’s Analyst Relations Professional and Analyst Relations Team of the Year 2018 Webinar

IIAR London Summer Networking Event - July 2018

A few weeks ago, right before most of us went on our summer holidays we hosted the annual IIAR Summer Networking event at the EY offices in London, a party kindly sponsored by HCL Technologies and EY. As we begin to settle back into daily work routines, we wanted to take a moment to ponder the event, the conversations had, the old relationships that were nurtured and the new ones formed.

During the evening, we welcomed almost 40 industry analysts from firms including Gartner, IDC, Ovum, 451 Research, CCS Insight, Heavy Reading, Navigant Research, Freeform Dynamics, Bloor Research and IHS Markit. We were pleased to see so many AR professionals from companies including EY, Cisco, Criteo, GSMA and Vertiv, as well from agencies including Destrier, BITE, CCgroup and Chameleon. With the World Cup England-Croatia game on and stunning views to admire for the non-football fans in the room, there’s no wonder that the conversations were more effervescent that the prosecco enjoyed by attendees. It was a delightful evening which sparked conversations around AR best practice, analyst priorities, as well as informal topics, testament to the great relationships in the community.

During the evening, the IIAR recognised the AR professionals who go above and beyond in their career and have gained the respect and appreciation of analysts globally. Congratulations again to all winners and runners-up and we hope to continue to work closely with you to promote AR best practice. Continue Reading →

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The IIAR Summer Party celebrating the IIAR AR Professional and Team of 2018

2018 IIAR London Summer Networking EventWe are excited to announce the date of our famous IIAR Summer Party, which will celebrate the achievements of various analyst relations teams and professionals. The event is kindly sponsored this year by EY and HCL Technologies.

Join us in a great riverside location, for a glamorous night of drinks, canapés, and networking on the London SouthBank, with leading industry analysts and analyst relations peers alike.

Date: 11th July 2018
Time: 1830 – 2130 BST
Where: London SE1

This event is free for IIAR Members and Industry Analysts.

We have a limited capacity as this event is increasingly popular, yet we want to keep it intimate.

IIAR members should register using the link sent by email and apply their code. Check your spam folder and use the form below if you haven’t got this email. Continue Reading →

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IIAR Discussion Group: negotiating with Forrester. Are you getting the best value from your contract?

Feeling the pinch in your negotiation with Forrester on your subscription contract?Do you feel comfortable in buying the multiple seats being pushed your way? Is Forrester covering the technology and business areas that are important for you?  You’re not alone – many of your peers and IIAR members have commented (see the IIAR Tragic Quadrant 2017)

IIAR negotiating with forrester. aniruddho Mukherjee, ludovic leforestier

Forrester seems to force sell multiple seats, TEIs etc during renewals. Forrester analysts may be amongst the top IIAR Analyst of the Year 2017 but is Forrester seeing an exodus of top talent? As per the IIAR Analyst Firm of the Year 2017 survey, AR professionals mentioned that they felt a flip flop in Forrester’s focus on various key topics and verticals. Also the research subscription costs seem to be increasing at 10-20% yoy. They also felt that while Forrester had some great visualisation of data BUT insights were focused on niche topics like Customer Experience, Business Technology, Software and Marketing. Many Wave’s have not been renewed while others are renewed in an irregular cycle. Continue Reading →

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IIAR Discussion Group: negotiating with IDC. Are you getting the best value from your contract?

Feeling the pinch in your negotiation with IDC on your subscription contract? Do you feel comfortable in buying the various Customer Segment (CS) options being pushed your way? Are you confident that you are getting value from your contracts? You’re not alone – many of your peers and IIAR members have commented (see the IIAR Tragic Quadrant 2017)

IIAR negotiating with IDC with Aniruddho Mukherjee and Ludovic Leforestier

IDC may be amongst the top IIAR Analyst Firm of the Year 2017 but are you getting the best value from your relationship? As per the IIAR Analyst Firm of the Year 2017 survey, AR professionals mentioned that they felt a push by IDC for running joint events, buying new CS which themselves are granular subset of the larger IDC CS access. As the analysts manage the P&L, they too seem to want to push buying multiple granular CS. Continue Reading →

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IIAR Christmas Party, London 2017 – Sponsored by Criteo

IIAR + Criteo LogoWe are very excited to announce this year’s IIAR Christmas Party, proudly sponsored by Criteo, the Commerce Marketing Ecosystem leader

Come and join the festivities with free drinks and canapés, all Industry Analysts and AR folk are welcome. Industry Analysts and IIAR members get in for free – for non IIAR members this party is a great reason to join the IIAR. Alternatively there are a limited number of guest tickets available at £75 each, for tickets please use the form. Do our community manager using the (other) form below if you have any questions. Continue Reading →

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