Institute of Industry Analyst Relations (IIAR)The IIAR is a not-for-profit organisation established to raise awareness of analyst relations and the value of industry analysts, promote best practice amongst analyst relations professionals, enhance communication between analyst firms and vendors, and offer opportunities for AR practitioners to network with their industry peers.
On Thursday 14 January 2021 we will host our first monthly IIAR> virtual meet-up in the New Year 2021. This month the focus of our discussion will be around the changes in the analyst firm landscape over the last couple of years e.g. Informa – Omdia, 451/ IHS – S&P Global, ESG, etc.
Join us to exchange views with fellow AR pros on the influence of respective, newly formed analyst firms, how the transformations are being perceived and how to prioritise analyst outreach to them.
Join us on Thursday 3rd December 2020 for our monthly IIAR> virtual meet-up hosted by the IIAR> UK Chapter. This month the focus of our discussion and best practice sharing will be around analyst research / report submissions.
Don’t miss out on this opportunity to talk with fellow AR peers about the scale of these evaluations, how to prioritise submissions, how to decline, how to measure success and how to leverage if not purchasing any reprint rights.
The Covid_19 and economic impact of lockdown is making 2020 truly unique, squeezing budgets for all companies. Most technology vendors hold contracts with the likes of Gartner, Forrester, IDC, Omdia, 451 and others ; and renewals for 2021 are predictably going to be tense.
Join us on Thursday 5th November 2020 for a first of many IIAR> virtual meet-ups organised by the IIAR> UK Chapter. This will be the first in a series of forthcoming monthly get-togethers for IIAR> members to connect, network and share best practice around Analyst Relations. In our first call, we’d like to discuss the impact of the pandemic on our AR roles, changes in the way we work, virtual analyst events, coping with working from home and whatever lies ahead of us….
Join us on Tuesday 17th March for the first of many IIAR> meet-ups in London organised by the IIAR> UK Chapter. This will be the first in a series of forthgoing monthly get-togethers for IIAR> members and interested AR professionals to connect, network and enjoy drinks and discussions around AR related hot topics. We will be joined by Clint Wheelock (LinkedIn) / Chief Research Officer, Omdia to hear about the recent changes in the analyst landscape so don’t miss the opportunity to ask Clint all of your burning questions related to the the analyst world.
I am extremely pleased to announce Anja Steinmann (LinkedIn, @AnjaSteinmann) as the new IIAR UK Chapter Co-lead. Anja is currently part of the Global Analyst & Consultant Relations team at BT and a seasoned AR pro, with a breadth of experience working in-house and as a freelancer in AR, media relations and marketing. Besides having worked in the IT industry most of her career, Anja is also an entrepreneur, having leased and re-launched a restaurant in her home country Germany.
You better watch out, you better not cry, you better not pout… even if you don’t win an award at the IIAR Analyst of the Year 2018 awards.
Votes have been cast, opinions shared and the winners are emerging from the data. As you read this, the data is being crunched to identify the winners in the IIAR Analyst of the Year Awards for 2018. But if you want to find out which analysts and firms are scooping the big prizes, you’ll have to join us for the IIAR Christmas Party.
Yes next week sees the much-loved IIAR Christmas Party taking place in Central London, for a night of drinks, nibbles and celebrations of a year well-spent. In addition you’ll have ample opportunity to swap notes with the best of your peers and share a beverage with the crème de la crème of the analyst world.Continue Reading →
We are very excited to announce the date our famous IIAR Christmas Networking Party as Tuesday 4th December 2018. During this celebrated and exclusive event we will announce our much coveted IIAR Analyst Of The Year:
IIAR Analyst Of The Year 2018
IIAR Analyst Firm Of The Year 2018
IIAR New Entrant Of The Year 2018
IIAR Client Partner Of The Year 2018
We will celebrate those results that analysts and analyst firms have delivered when collaborating with AR professionals. The event is kindly sponsored this year by HCL Technologies.
Join us in a Central London for a festive evening of drinks, canapés, and networking, with leading industry analysts and analyst relations peers alike.Continue Reading →
Local analysts yield much influence in the geographies they operate in, yet they are largely unknown to AR pros in multinationals. On December 11th, we’re offering you to get up close and personal with iDDATE DigiWorld, a firm founded in France in 1977, combining consulting, research and an institute. Its legacy is in telcos but it also covers media, smart territories and digital and internet services.
A few weeks ago, right before most of us went on our summer holidays we hosted the annual IIAR Summer Networking event at the EY offices in London, a party kindly sponsored by HCL Technologies and EY. As we begin to settle back into daily work routines, we wanted to take a moment to ponder the event, the conversations had, the old relationships that were nurtured and the new ones formed.
During the evening, we welcomed almost 40 industry analysts from firms including Gartner, IDC, Ovum, 451 Research, CCS Insight, Heavy Reading, Navigant Research, Freeform Dynamics, Bloor Research and IHS Markit. We were pleased to see so many AR professionals from companies including EY, Cisco, Criteo, GSMA and Vertiv, as well from agencies including Destrier, BITE, CCgroup and Chameleon. With the World Cup England-Croatia game on and stunning views to admire for the non-football fans in the room, there’s no wonder that the conversations were more effervescent that the prosecco enjoyed by attendees. It was a delightful evening which sparked conversations around AR best practice, analyst priorities, as well as informal topics, testament to the great relationships in the community.
During the evening, the IIAR recognised the AR professionals who go above and beyond in their career and have gained the respect and appreciation of analysts globally. Congratulations again to all winners and runners-up and we hope to continue to work closely with you to promote AR best practice. Continue Reading →
We are excited to announce the date of our famous IIAR Summer Party, which will celebrate the achievements of various analyst relations teams and professionals. The event is kindly sponsored this year by EY and HCL Technologies.
Join us in a great riverside location, for a glamorous night of drinks, canapés, and networking on the London SouthBank, with leading industry analysts and analyst relations peers alike.
Date: 11th July 2018 Time: 1830 – 2130 BST Where: London SE1
This event is free for IIAR Members and Industry Analysts.
We have a limited capacity as this event is increasingly popular, yet we want to keep it intimate.
IIAR members should register using the link sent by email and apply their code. Check your spam folder and use the form below if you haven’t got this email. Continue Reading →
Feeling the pinch in your negotiation with Forrester on your subscription contract?Do you feel comfortable in buying the multiple seats being pushed your way? Is Forrester covering the technology and business areas that are important for you? You’re not alone – many of your peers and IIAR members have commented (see the IIAR Tragic Quadrant 2017)
Forrester seems to force sell multiple seats, TEIs etc during renewals.Forrester analysts may be amongst the top IIAR Analyst of the Year 2017 but is Forrester seeing an exodus of top talent? As per theIIAR Analyst Firm of the Year 2017survey, AR professionals mentioned that they felt a flip flop in Forrester’s focus on various key topics and verticals. Also the research subscription costs seem to be increasing at 10-20% yoy. They also felt that while Forrester had some great visualisation of data BUT insights were focused on niche topics like Customer Experience, Business Technology, Software and Marketing. Many Wave’s have not been renewed while others are renewed in an irregular cycle. Continue Reading →
Feeling the pinch in your negotiation with IDC on your subscription contract? Do you feel comfortable in buying the various Customer Segment (CS) options being pushed your way? Are you confident that you are getting value from your contracts? You’re not alone – many of your peers and IIAR members have commented (see the IIAR Tragic Quadrant 2017)
Come and join the festivities with free drinks and canapés, all Industry Analysts and AR folk are welcome. Industry Analysts and IIAR members get in for free – for non IIAR members this party is a great reason to join the IIAR. Alternatively there are a limited number of guest tickets available at £75 each, for tickets please use the form. Do our community manager using the (other) form below if you have any questions. Continue Reading →
We are excited to announce the date for the IIAR Summer Party, which is once again kindly sponsored by TCS.
Join us at the Shangri La at the Shard, Europe’s tallest building, for a glamorous night of drinks, canapés, and networking in the heart of London, with AR peers and analysts alike.
This event is by invitation only, it is free for IIAR Members and Industry Analysts. If you are not an IIAR Memeber but interested in attending please contact iiar dot community dot manager at analystrelations dot org for more information, tickets may be purchased subject to approval.
PLEASE NOTE THAT UNFORTUNATELY WE HAVE TO POSTPONE THIS SESSION, apologies for any inconvenience caused
There are lots of rumours on what is going on at Ovum. David Rossiter, Sunesis Global AR (LinkedIn, @davidrossiter), will be hosting an IIAR Cafe with the MD and Chief Research Officer, providing you with the perfect opportunity to come meet with and learn what is really going on.
Aneil Rakity, managing director(LinkedIN)and Tim Jennings, chief research officer, (LinkedIN, @tjennings) will be sharing the truth about what’s happening at Ovum and putting to bed some of the rumours that have been flying around about the company for the past couple of years, including the future of the brand. The presentation and open Q&A session will include updates on Ovum’s strategy, market positioning, target markets and competitive differentiators as well as the latest on its research organisation and research agenda. They’ll also be talking about how Ovum fits within Informa, the big investments taking place in product development, its expansion into the US market and the continuing convergence between Ovum’s service provider and technology teams.
If you’re interested in Ovum, this is a “don’t miss” event. Pre-registration is essential
Date: TO BE CONFIRMED Time: TO BE CONFIRMED Location: London & Webinar
Note that this event is open to IIAR members, the Forum is free to attend for IIAR Members (another good reason for joining the IIAR) or for non-members there is a fee of £75 that is redeemable against IIAR Membership over the next 12 months. Click here to proceed.
The opinions expressed on this blog post are those of the individual authors and do not necessarily reflect the views of their employers or other members of the IIAR.
While every effort has been made to ensure accuracy and compliance with copyright laws, we can’t be held liable for any unintentional misrepresentation on this post but are happy to correct any wrongs quickly.
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