On the 13th June 2024, the London AR Forum, organised by the Institute of Influencer & Analyst Relations (IIAR>) gathered over 40 AR pros on the theme of career growth. It was a day filled with insightful discussions, strategic advice, and invaluable networking opportunities.
Welcome and opening remarks
IIAR> board members Aniruddho Mukherjee / AWS (@aniruddho, LinkedIn) and Ludovic Leforestier / Starsight AR (@lludovic, LinkedIn) opened the event, emphasizing career growth and the opportunities within Analyst Relations (AR). They also highlighted improvements to the IIAR> website, making renewals and access to information more user-friendly.
Beyond the resumé: unlock your potential
Moderated by Ashutosh Dikshit / IIAR> UK Co-Lead (LinkedIn), this session featured Helena Ranger / Hanson Search (LinkedIn) and Simon Burton / CB Resourcing (LinkedIn) discussing personal branding beyond traditional resumes.
Key takeaways included recording achievements as they happen and early connections with recruiters.
Leveraging AI for Analyst Relations
Analyst Relations professionals Arkadiusz Wolinski / Colt (LinkedIn) and Michael Rennett/ Dell (LinkedIn) discussed how AI can transform AR activities. Moderated by Antonella Crimi / IIAR> UK Chapter co-lead (LinkedIn), the session highlighted AI’s practical applications in enhancing AR efforts.
Decoding the value of peer reviews
Caroline Crouch / Unisys (LinkedIn) and Tom Pringle / Pilot Research (LinkedIn) provided an overview of peer reviews’ impact on business decisions. Moderated by Anja Steinmann / IIAR> UK Chapter co-lead (LinkedIn), the session emphasised clear communication and customer endorsements in AR.
Supercharge your sales influence
Mona Farah / ServiceNow (LinkedIn), Amanda Lopez / HPE (LinkedIn) and Alexia O’Sullivan / Capgemini (LinkedIn) discussed enhancing sales effectiveness through AR, moderated by Pedro Domingues / IIAR> UK Chapter co-lead (LinkedIn). Strategies included using analyst content to win deals and leveraging AR for sales enablement.
Route to the top, a CxO journey
C-level executives Arthur Bailey / Marketing Director, Amazon Web Services (LinkedIn), Angela Brown / CMO NCC Group (LinkedIn) and David Keene / CMO Europe Wipro (LinkedIn) shared their journeys to the top. Moderated by Ludovic Leforestier / IIAR> Board and Starsight (LinkedIn), this session provided practical advice for aspiring leaders and emphasized AR’s role in strategic planning and competitive intelligence.
Evolving role of analyst firms
The final session featured a panel discussing the evolving role of analyst firms, featuring two speakers from our sponsor Avasant: Swapnil Bhatnagar / Partner, Avasant (LinkedIn) and Mark Gaffney / Senior Director, Avasant (LinkedIn).
Moderated by Aniruddho Mukherjee / IIAR> Board (LinkedIn) and Julia Popa-Boulton / IIAR> UK Chapter (LinkedIn), this session highlighted the need for AR practitioners to stay agile.
Closing remarks and networking
Ludovic Leforestier thanked all participants and sponsors Avasant and Verdantix, highlighting the event’s success and the supportive AR community.
The IIAR> AR Forum London 2024 was followed by the much anticipated IIAR> London Summer Party 2024 that brought together over 100 analysts, AR Pros and marketing and business leaders. It provided networking opportunities with analysts from firms such as Avasant, Verdantix, Gartner, IDC, Omdia, Uptime Institute, HfS Research, Canalys, Analysys Mason, S&P Global, Everest Group, IT Candor Ltd., Markets and KuppingerCole AG, CCS Insight, etc.
Discover the IIAR>: empowering Analyst Relations professionals
For those who are new, IIAR> is an NGO that excels in Analyst Relations (AR). It connects professionals with recruiters, supports AR leaders and offers specialised training, industry data, AR certifications, and a knowledge base with best practices and case studies.
If you want to advance in Analyst Relations, the IIAR> provides valuable resources and learning opportunities. I look forward to using these insights and staying connected with the wonderful people I met. If you’re serious about an AR career, check out what IIAR> has to offer.
Thanks to Saurabh Bisht (LinkedIn) for his invaluable help putting this together.
IIAR> Members resources
The summary of the those sessions is available on the IIAR> Member Portal:
- IIAR> Viewpoints: 2024 London Analyst Relations Forum
Discover more from The IIAR> Institute of Influencer & Analyst Relations
Subscribe to get the latest posts sent to your email.