IIAR> Analyst Firm Webinar: Forrester Wave Update, 16th July

Forrester recently unveiled an update to its Forrester Wave evaluative research methology (see Stephen Power’s blog post and my own take on it) and the IIAR> is eager to explore the new changes with our members.   As part of the IIAR> commitment to bring our members updated, current information to put them ahead of the game, we’re offering an exclusive conversation with the Head of the Forrester Wave Center for Excellence, Danielle Jessee.  

With several significant changes to the appearance and digital experience provided by Forrester, the Wave evaluation reports take a big leap into the future of enterprise software acquisition. Forrester have removed the last ‘challengers’ band in the Wave graphic and added a feature which highlights customer reference feedback–ostensibly to cater to the strength of user and customer reviews in today’s market. In the online version of the graphic, Forrester clients will also be able to use a ‘short list’ feature that uses the data from the rankings to dynamically create a long or short list for the acquisition process.

Forrester has offered to customize the discussion group to our members’ questions and concerns.  IIAR> members can submit their questions on the IIAR> member portal here.  
Not a member yet? Join the discussion by registering now. 

For our members: please register below.

Our guests from Forrester will be:

• Danielle Jessee / Director, Evaluative Research and Head of Wave Center of Excellence, Forrester (LinkedIn)

This IIAR> Webinar will be hosted by:

• Sarita Kincaid / VP Corporate Communications, SugarCRM (LinkedIn, @saritakAR)
• Ludovic Leforestier / Founder, Starsight Communications (LinkedIn, @lludovic)
• Robin Schaffer / IIAR>Member and Principal, Schaffer AR (LinkedIn, @robinjs19)
• Noelle Shipley / IIAR>Member and Independent AR professional (LinkedIn, @noeyshipley)

Date> Thursday 16th July 2024
Time> 0800 PDT / 1100 EDT / 1600 BST / 2030 IST (other time zones)

Slides and recording are available on the IIAR> Members Area

• Check our discussion thread on this webinar in the IIAR> Members discussion forum
• The presentation slides of this webinar is available to Members on the IIAR> Members file library.
• The full recording of this webinar is available to Members on the IIAR> Members video library.
• Become an IIAR> member today to receive access to the LIVE streaming or to the stored content

Previous IIAR> blog posts on Forrester

• And the winners are… Celebrating the IIAR> Awards recipients for 2025 (12/25)
• Celebrating Excellence: IIAR> AOTY & ARPOTY 2025 Awards Launch (12/25)
• IIAR> Analyst Firm Webinar: Forrester (05/25)
• The Wait is Over! Announcing the IIAR> Award Winners for 2024.
• IIAR> Analyst Firm Webinar: Forrester Wave Update, 16th July
• IIAR> Webinar: top 5 lessons from the 2023 IIAR> Awards winners
• The GenAR Awards are in! Announcing the 2023 IIAR> Awards winners.
• IIAR> Analyst Firm Webinar: Forrester (Sept. 2023)
• Bad timing for Forrester’s price increases?
• IIAR> Discussion Group + Viewpoints: Forrester Pricing and Negotiation (and other firms)

Other IIAR> Analyst Firm Webinars

• IIAR> Independent Analyst Panel, 23rd June 2026
• IIAR> Analyst Firm Webinar: Omdia – Highlights (04/26)
•  IIAR> Analyst Firm Webinar: Omdia (04/26)
• IIAR> Analyst Firm Webinar : IDC- Highlights (02/26)
• IIAR> Analyst Firm Webinar: IDC (02/26)
• IIAR> Analyst Firm Webinar : Dresner Advisory Services – Highlights (10/25)
• IIAR> Analyst Firm Webinar: Dresner Advisory (10/25)
• IIAR> Analyst Firm Webinar : BARC – Highlights (09/25)
• IIAR> Webinar on Expanding AR’s Toolbox: Non-Traditional AR Services – Highlights (05/25)
• IIAR> Analyst Firm Webinar: BARC (09/25)