The Covid_19 and economic impact of lockdown is making 2020 truly unique, squeezing budgets for all companies. Most technology vendors hold contracts with the likes of Gartner, Forrester, IDC, Omdia, 451 and others ; and renewals for 2021 are predictably going to be tense.Continue Reading →
Although technology buyers are traditionally twice as likely to rely on analyst reports as on reviews from their peers, today’s buyers want the whole truth. And this is how enterprise peer reviews are disrupting the Analyst Relations business.
- Whether Gartner and the legacy analyst firms can still hold the key to the CIO – and the enterprise buyer – and the implications for AR professionals
- What information and sources buyers trust – and what they don’t – and why
- How industry analysts are increasingly relying on end user reviews
- How the secret structure of the buying committee for enterprise technology and services can marginalize analyst influence
- How it’s actually easier to manage hundreds of reviewers than a handful of analysts
How to become an industry analyst?
Until now, there was no path, no guild, no training -and no books about the subject.Continue Reading →
Gartner Peer Insights has recently made changes. Hear from Shannon Wedding (LinkedIn, @shannon_wedding) and Anatoli Olkhovets (LinkedIn, @anatoli_o) on what AR pros need to know about what’s new with Peer Insights.
Join us Wednesday 5th August at 0800 PDT / 1000 CDT / 1100 EDT 1600 BST / 1700 CEST for this IIAR> Webinar.
The next Best Practice paper in the IIAR>’s new series on best practice will focus on a topic that should be close to the heart of every AR professional: AR Measurement.
Often thought to be the Holy Grail of AR, how can a vendor (cost-) effectively track the true RoI of engagement with industry analysts? Is it about recommendations and proving influence over deals? Perhaps you are tracking touchpoints, endorsements, the number of Magic Quadrants in which a vendor is included, or even the number of times your favorite analyst tweets about your brand. Or perhaps you focus on softer factors such as analyst sentiment?
We’ll take a deep dive into this evergreen topic in an interactive IIAR> session co-hosted by Nadia Nizar (@nadianizar, LinkedIn), at Resonance and IIAR> Board member Simon Jones (@SimonDestrier, LinkedIn). This is the first step in the production of a new IIAR> white paper on successful measurement strategies.
We invite you to join us and share your views: We are gathering opinions on effective AR measurement from IIAR> members, so make sure your views are heard! We want to listen to different voices and encourage a healthy debate. Also – join us and chime in if you’re interested in learning more about AR measurement – we’d like to understand your priorities.Continue Reading →
Hard on the heels of Gartner’s presentation to IIAR> members on its new initiatives for AR professionals, we’re opening up the conversation to our member in an open forum session.
Join us for a no holds barred debrief – to be held under the Chatham House Rule – where we’ll drill into the thought-provoking insights shared by Gartner’s Matt Goldman and Lindsay McKinney. Register now for the moderated open forum discussion to be held on Thursday June 18th at 0800 PDT / 1100 EDT / 1600 BST.Continue Reading →
As many have heard, Gartner has recently established an AR advisory team, similar to Forrester’s AR Council. They’ve also launched a new product specifically for AR professionals that we know many members have questions about. The IIAR is excited to invite Lindsay McKinney (LinkedIn, @lindsaymccune) / Sr. Director Analyst and Matt Goldman (LinkedIn) / Managing VP from Gartner to present information about Gartner’s new initiatives for AR professionals, exclusively for IIAR members only.
Be the first to hear about what they’re planning and have your questions answered at this live event on Thursday 11th June 11 at 1100 EDT / 1600 BST.Continue Reading →
Ever wondered about GigaOM? Hear all about this key firm with Jon Collins, their VP of ResearchContinue Reading →
Join us for a presentation from by Duncan Brown / VP Enterprise Research, IDC for update on IDC EMEA research plansContinue Reading →
Join us for a presentation from Chris Andrews / VP Research Product Management, Forrester (bio, @chrisandrews50) for an overview of Forrester’s research portfolio.Continue Reading →
Join us for a presentation from Sharyn Leaver / SVP, Research for Forrester’s 2020 plans.
Hosted by Andrew Hsu (@andrew0hsu, LinkedIn) and Aniruddho Mukherjee (@aniruddho, LinkedIn), Sharyn (bio, @sharynleaver) will share Forrester’s big research themes for 2020, as well as how they are refreshing events. Plus, she’ll touch on analyst momentum and what it means for AR.Continue Reading →
Is there life after Forrester? The analysts at Research In Action certainly think so!
Join the IIAR webinar on Wednesday November 20 to find out more about Research In Action (RIA). We’ll be joined by RIA founder Dr Thomas Mendel (LinkedIn, @drthomasmendel) and recent recruit Eveline Oehrlich (LinkedIn, @eoehrlich), who is now back in Germany after her stint in the US.Continue Reading →
Last week we hosted the IIAR Summer Networking Party 2019 in London kindly sponsored by Criteo and Spotlight Analyst Relations. On behalf of the IIAR, I wanted to say a big ‘Thank you!’ to all who could join us in celebrating the achievements of the Analyst Relations community and hope that you’ll join us again at future events.
After yesterday’s IIAR Webinar, Simon Robinson (@simonrob451, LinkedIn) SVP Research at 451 Research shared where the firm name comes from and Ludovic Leforestier (@lludovic LinkedIn) gave a quick wrap-up of the webinar.
IIAR Members will be able to access the recording and deck shortly from our new Member365 portal.
Please join us on Tuesday, July 2, 2019 at 1500 GMT / 1600 CEST/ 1000 EDT / 0700 PDT for a discussion with Simon Robinson / Senior Vice President, Research at 451 Research.
451 Research is a leading information technology research and advisory company best known for its coverage of digital infrastructure, technology innovation, and market disruption.
In this webinar we’ll discuss 451 Research’s influence and impact, differentiation and competitive advantage, as well as the format and the future of their research. We’ll also discuss how best to engage with the analysts at 451 Research and how AR professionals and vendors can leverage their research. Continue Reading →
CCS Insight is a longstanding research firm headquartered in the UK, but with reach and clients into wider EMEA, the Americas and Asia Pac. This specialist technology market intelligence and advisory firm provides tailored, decision-ready solutions to their client base to help them ‘make sense of the connected world’.
This April 17th, we invite two of CCS Insight’s finest, VP of Research Martin Garner (Blog, @martin_garner, LinkedIn), and Principal Analyst for Digital Workplace Angela Ashenden (LinkedIn, @aashenden), to give us an overview of the firm’s research and advisory services and practice areas, and touch on their upcoming 2020 Predictions, a must-not-miss annual event in the diary for their clients. Continue Reading →
Please join us on Thursday February 7th, 2019 at 15.00pm GMT / 16.00pm CET/ 10.00am EST / 07.00am PT for a presentation and discussion with Paul Reynolds, Partner and Chief Research Office at ISG.
ISG is the leader in market research for the 45B Outsourcing Industry. Join this IIAR Event to better understand ISG’s position in the research market, and how you can work better with their advisors.
Paul Reynolds from ISG will be our host. Paul leads Momentum, a division of ISG that provides research services to help service providers better target, win and retain business. Paul has 25 years of market research experience with specific expertise in methodology development, data analytics and research process design. Having found many service providers’ Advisor Relations functions to lack appropriate analytics, Paul is working to develop innovative new approaches that allow for data-driven programs based on the unique needs of each client. His approach benefits Advisor Relations, go-to-market functions, sales, strategy, marketing, and market/competitive intelligence teams.
This webinar is free for members. To register for this Webinar please click to here
What is the future of Analyst Relations looking like? How is our field evolving?
Have you recently thought about:
- Whether AR is evolving into “Influencer Relations”?
- How AR is changing to meet the evolving IT industry analyst firm landscape?
- How AR can adapt to — and adopt — new ways of measuring AR productivity and effectiveness?
- What the “next chapter” in the AR field will be?
Local analysts yield much influence in the geographies they operate in, yet they are largely unknown to AR pros in multinationals. On December 11th, we’re offering you to get up close and personal with iDDATE DigiWorld, a firm founded in France in 1977, combining consulting, research and an institute. Its legacy is in telcos but it also covers media, smart territories and digital and internet services.
We will meet with Soichi Nakajima / Digital Telcos Practice Leader (@NakajimaSoichi, LinkedIn) in a webinar to understand more about iDATE DigiWorld, its agenda and how AR pros should engage. Continue Reading →