The IIAR> Institute of Influencer & Analyst Relations / IIAR> Analyst Firm Webinar: GigaOm (March 2024)

GigaOm is passionate about enabling vendors and partners to optimize how they work with clients and prospects, whilst empowering end-user organisations to make the best possible technology decisions based on their needs. Their practitioner-led model enables them to navigate the technical details and deployment realities faced by enterprises today, in this rapidly evolving market.

For vendors, success is predicated on how well different parts of the organization work together to deliver to their customers, and analysts are just one piece of this far bigger puzzle. For the last three years GigaOm have been working across vendor and enterprise stakeholders, to learn how to activate success, and to understand AR’s role in this transition.

Our guests from GigaOm were:

Ben Book / CEO & Co-Founder, GigaOm (@jonno, LinkedIn)
Jon Collins / VP of Engagement, GigaOm (@Ben_Book, LinkedIn), see his interview and guest post below

Some of the key discussions were on:

Provide GigaOm’s overall vision, their coverage, products, reach and what enables them to talk about sales enablement and activation
The Challenger Sale perfect storm – the shape of the opportunity, for mature vendors and startups alike.
Challenges from visibility to engagement – what’s holding vendors, back as they look to address the changing needs of their customers before the competition.
Key Pillars of Sales Enablement and Activation – what needs to be in place, and is already in place for the forward-leading vendors GigaOm work with.
Analyst Relations’ role as a driving force – how AR can move beyond inbound/outbound models, to become a driver of change and a catalyst to success
The GigaOm Model – Summary of how GigaOm work with vendors today, to turn sales enablement and activation from theory to reality.

This IIAR> Webinar was hosted by:

Ludovic Leforestier / IIAR> Board Member and Founder Starsight Communications (@lludovic, LinkedIn)
Rachel Kaltenbach / Director, Global Analyst Relations, Veeam (LinkedIn)
Christopher Manfredi / Director, Global Analyst Relations, Sprout Social, Inc. (@connextstrategy, LinkedIn)

Date> Thursday 28th March 2024
Time> 0900 PDT / 1200 EDT / 1600 GMT / 2130 IST (other time zones)

Slides and recording are available on the IIAR> Members Area

The presentation slides of this webinar are available to Members on the IIAR> Members file library.
The full recording of this webinar are available to Members on the IIAR> Members video library.
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