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Get help with your analyst & influencer relations

Analyst & Influencer Relations is a specialist function, building two-way relationships with specific audiences, following distinct rules of engagement.

Domain knowledge and existing relationships are key success factors for AR professionals and specialist agencies providing advisory and outsourced services.

Below is the list of IIAR> Member Agencies, see also the list of past IIAR> Agencies of the Year.

List of IIAR> Member Analyst Relations agencies serving technology clients


CCgroup logo

Dennington AR

Dennington AR logo


Holscher.One logo


KCG logo
  • Works with technology vendors in Hardware, Software, Services and Telecomms who want to better leverage analysts and other influencers to increase global sales. Our clients include Microsoft, Google, AWS, Dell, IBM, SAP, Oracle, Verizon, Vodaphone, NTT, Workday, ServiceNow and about 50 more household vendor names.
  • Offices: Offices in Austin, TX, USA.
  • Services: More than 500 companies and 3,000 individuals have worked with KCG to decipher the analyst firms, identify the key influencers/analysts, leverage relationships and increase positive research mentions, improve scores and enhance positions in signature research. Our best-selling book on AR cement our position as THE globally recognized experts. In an analyst ecosystem now dominated by Gartner, significantly different strategies and tactics are becoming vital. KCG has the perspective to help our clients deploy them. Our KCG Essentials service is providing year-round support to 30+ top vendors’ AR efforts. Our project repertoire includes industry recognized standards in targeting, training and metrics.
  • IIAR> Community involvement: IIAR> Member since 2012 and Member of IIAR> Board, 2012.
  • Latest IIAR> contributions: n/a

Magnolia AR

  • Works with technology and services companies of all sizes.   
  • Offices in the U.K.
  • Services: Magnolia was founded on the basis that long-term, consistent and bi-directional communication between industry analysts and well-prepared vendors results in an increase in sales, a more refined strategy and stronger execution for companies.  We help companies with all aspects of their AR strategy and execution including: inbound and outbound comms, spokesperson and executive training, perception audits, analyst report management, sales alignment and analyst event management. We can supplement an existing programme or run it for you.
  • IIAR involvement: Pam Crain is founding member of the IIAR>
  • Latest IIAR> contributions: n/a                      


Metia logo 2020

  • @Metia
  • Works with B2B technology companies across a wide variety of sectors – from tech to fintech, government and telecoms – including some of the world’s leading technology companies, and smaller, fast-growth businesses aiming to disrupt the status quo.
  • Offices: London, Seattle, Austin and Singapore, with a network of partners spanning the globe.
  • Services: Full service analyst and influencer relations, including: AR program management, event outreach, newsletters, perception audits, and consultation around analyst subscriptions and commercial conversations. Metia is a marketing agency also providing a full range of Insight, Content, Demand, and PR services.
  • IIAR> Community involvement: n/a
  • Latest IIAR> contributions: n/a

Schaffer AR

Schaffer AR logo
  • @Robinjs19
  • Works with I specialize in small to medium software companies, especially in the ERP, data/analytics, and customer service spaces. 
  • Offices in New Jersey, USA
  • Services I build programs, solve strategic challenges, and help run existing AR programs
  • IIAR> Community involvement: Robin is a co-author of the IIAR> Best Practices Paper: Building an effective AR plan
  • Latest IIAR> contributions:

Spark 180

Spark180 logo IIAR
  • n/a
  • Works with service providers/vendors, with a focus on those with digital transformation/consulting, commerce, digital experience, B2B/B2C marketing/adtech, customer experience, and business/customer insights expertise 
  • Offices in the US (Dallas-Forth Area), but work with clients across the globe
  • Services Spark 180’s services are tailored to each client’s unique needs since no two clients or their AR needs are the same. Services vary from training/mentoring for clients that want to create and manage their own in-house AR program, to a strategic and trusted advisor role, to fully outsourced where clients provide the subject matter expertise and Spark180 handles the rest.
  • IIAR> Community involvement: n/a
  • Latest IIAR> contributions: n/a

Spotlight AR

Spotlight AR logo
  • @SpotlightAR
  • Works with technology and services companies, from start-ups to the Fortune 500, who are looking to amplify their analyst relations programs.
  • Offices in Kansas City, Missouri, USA
  • Services include analyst relations operational and strategic support for existing and new AR programs. Additional offerings include Spotlight Oz, an analyst relations platform built by AR pros, for AR pros to help manage and elevate AR more efficiently and effectively. We also offer AR training for all skill levels and program maturities. 
  • IIAR> Community involvement: Andrew Hsu, Co-Founder of Spotlight AR and Member of IIAR Board, Chair of Events
  • Latest IIAR> contributions:

Starsight Communications

Starsight logo

St. Cross Group

St Cross Group
  • @stcrossgroup
  • Works with technology companies of all sizes and sectors from start-up to global companies.
  • Offices in the UK and available to work with clients globally
  • Services: St Cross Group consultants cover all aspects of analyst and influencer relations. We have a unique sentiment analysis solution for aiding segmentation, targeting, measurement etc. This solution makes AR teams more effective and efficient with their outreach programme. St Cross Group also help clients create, build and execute analyst relations programmes.  We have decades of experience in building and executing industry leading programmes. To augment our programmes St Cross Group also provide SME/Executive coaching.
  • IIAR> Community involvement from St Cross Group: Bill Reed was an IIAR> Board Member in 2014
  • Latest IIAR> contributions by St Cross Group

Get in touch with the best analyst & influencer relations professionals.

Need help to get started with your analyst relations strategy, tune your AR programme or get advice?

Contact the IIAR> and we’ll ask our Member Firms to get back to you. One form, you pick the best!