This new IIAR> Best Practices Paper Scaling AR Reach: Connecting with the Long Tail is a Must for Your Influencer Strategy by Katie Webb (LinkedIn, @katiewebb) of Oracle and Ludovic Leforestier (@lludovic, LinkedIn) at Starsight Communications and IIAR> Board Member is now available on the IIAR> Members Portal > link
Key takeaways
- Buyers seek a range of opinions and you need to be talking to those who express them, wherever they are
- Building and maintaining relationships with long-tail influencers should be a key part of AR strategy
- Design an influencer engagement strategy that matches your desired outcomes
- Peer review sites call for a dedicated strategy
- Use content to engage with long-tail influencers
- Creating a dedicated platform or information hub can be a good strategy if you have scale and resources
- Develop a range of engagement tactics to cover all your bases
- Optimise your ROI
Table of contents
- The influencer landscape is changing
- Understand the characteristics of key influencer personas
- Map influencers to your customer personas
- Start your scale strategy by defining engagement tactics for each influencer group
- Plan for challenges outside the AR comfort zone
- Recommendations for AR professionals
- Appendix 1: Oracle case study
- Appendix 2: Criteo case study
Other IIAR> Best Practices Papers
See the full list here.
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- IIAR> London F2F Meet-up March 2022
- IIAR> New Members Meet-up February 2022 (Global)
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