Peer review sites (PRS), platforms such as Gartner Peer Insights, G2, TrustRadius, Software Reviews, have rapidly grown in influence, becoming critical forums where buyer perceptions are shaped. According to a new best practice report from the IIAR> this means AR teams can no longer afford to ignore these sites, but should instead incorporate them into …
IIAR> Best Practices Webinar: Peer Review Websites Read More »
The use of the tiering of analyst firms, and of specific analysts, is one of the more controversial yet basic and widely used tools by AR teams and professionals. While no analyst or firm likes to be relegated to “Tier 2” or, God forbid, “Tier 3,” no vendor can devote enough resources, budget and access …
IIAR> Best Practice Paper: Engage the right audience, using analyst tiering Read More »
Our next IIAR> Best Practice Paper will be on managing Analyst -advisory days. Join the IIAR> Editorial Committee on the 2nd of August 2022 for a discussion on how to best leverage those crucial days with industry analysts and Sourcing Advisors for maximum AR impact. This discussion for IIAR> members will be hosted by IIAR> …
IIAR> Discussion Group: managing Analyst-Advisory Day Read More »
REGISTER for IIAR> webinar on NEW IIAR> Best Practices Paper: build your AR plan by Sarita Kincaid, Robin Schaffer, Ludovic Leforestier #Archat @saritakAR @robinjs19 @lludovic
As a follow up to the IIAR> Awards 2021, join us for an engaging and informative “ deep dive” session with some of the leading AR Pros in the industry to understand the most important qualities, tasks and activities that Analyst Relations Professionals should focus on transferring to their peers during one’s resignation. The panel …
IIAR> Webinar: Building a Skilled AR Team during the Great Opportunity Read More »
REGISTER for IIAR> webinar on NEW IIAR> Best Practices Paper: build your AR plan by Sarita Kincaid, Robin Schaffer, Ludovic Leforestier #Archat @saritakAR @robinjs19 @lludovic
Introduction AR can provide startups and scale ups an unfair advantage. It can play a key role in building investor confidence and increasing early signups. It can do this by developing long-term relationships with the people who influence industry buyers more than any other group: analysts. In the following Primer, we break down how an …
IIAR> Primer: Why should startups and scale-ups have an analyst relations strategy? Read More »
Our next IIAR> Best Practice Paper will be on managing analyst inquiries. Join the IIAR> Editorial Committee on the 11th November 2021 for a discussion on how to best leverage those advisory calls with industry analysts included in your RAS (research and advisory services) contracts for maximum AR impact. This discussion for IIAR> members will …
The IIAR> is committed to recognizing the achievements of Analyst Relations professionals who go above and beyond in their careers and to promote industry best practices. The IIAR> Analyst Relations Awards 2021: AR Professional, Teams, and Agencies are one of the longest-running awards run by an independent industry body for AR professionals. The IIAR> surveys …
The IIAR> AR Professionals & AR Agency of the Year 2021 Read More »
REGISTER for IIAR> webinar on NEW IIAR> Best Practices Paper: build your AR plan by Sarita Kincaid, Robin Schaffer, Ludovic Leforestier #Archat @saritakAR @robinjs19 @lludovic
Analyst & B2B influencer relations (AR) is a unique field, in that it’s mutually beneficial to both industry analysts and vendors as well as buyers. Analysts depend on vendors for product and customer information, so they can write and speak accurately about the market. What is defines analyst & influencer relations? Analyst & influencer relations …
IIAR> Webinar recap: What is analyst & influencer relations (AR)? Read More »
The field of influencer & analyst relations (AR) has evolved over the last decade —as more influencers, social media and technology change the game, and as AR is increasingly recognised as a strategic priority. The value that AR brings to organisations has even translated to compensation significantly increasing over the past 10 years. A new …
IIAR> Primer: What is Analyst Relations (AR) and how is it evolving? Read More »
How does AR supports returning to the workplace? Join us on Thursday 03 June 2021 for our monthly IIAR> virtual meet-up to discuss the topic of how AR can support the return to the workplace. Chosen by our members please bring your ideas and questions to this session with fellow AR pros to discuss approaches to how …
As an analyst in the famously sedate space of telecoms software, I’ve spent my career writing about customer experience, billing systems, call centres, monetisation strategies and customer onboarding (among other things). And since I can remember when MWC was not called MWC and was not in Barcelona, you can assume I’ve been around my industry …
[GUEST POST] Teresa Cottam on the ethics of image rights Read More »
As a follow up to the IIAR> Awards 2020, we’ll be doing a deep dive with some of the top analysts in the industry to understand the most important qualities that analyst relations professionals should focus on and more importantly the pet peeves that AR pros MUST avoid. The panel will feature
REGISTER for IIAR> webinar on NEW IIAR> Best Practices Paper: build your AR plan by Sarita Kincaid, Robin Schaffer, Ludovic Leforestier #Archat @saritakAR @robinjs19 @lludovic
This new IIAR Best Practices Paper: Scaling AR Reach by Katie Webb of Oracle and Ludovic Leforestier IIAR Board Member
This new IIAR> Best Practices Paper will be presented by Katie Webb (LinkedIn, @katiewebb) of Oracle and Ludovic Leforestier (@lludovic, LinkedIn) at Starsight Communications and IIAR> Board Member.
If you’re an analyst relations professional in the know, you keep on eye on one of the most popular online gathering places for our tribe – the Institute of Industry Analyst Relations website and LinkedIn Group. If so, then you’re probably like me, raising an eyebrow these days at the sheer volume of analyst relations …
[GUEST POST] It’s a Great Time to be in Analyst Relations by Peggy O’Neill Read More »
The IIAR> is committed to recognizing the achievements of AR professionals who go above and beyond in their careers and to promote industry best practices. The IIAR> Analyst Relations Awards 2020: AR Professional, AR Teams, and AR Agencies are one of the longest-running awards run by an independent industry body for AR professionals. The IIAR> …
The IIAR> AR Professionals & AR Agency of the Year 2020 Read More »
