AR Best practices

IIAR> Why should startups (and scaleups) have an analyst relations strategy? By Ludovic Leforestier / Starsight Communications and IIAR> Board Member.

IIAR> Primer: Why should startups and scale-ups have an analyst relations strategy?

Introduction AR can provide startups and scale ups an unfair advantage. It can play a key role in building investor confidence and increasing early signups. It can do this by developing long-term relationships with the people who influence industry buyers more than any other group: analysts.  In the following Primer, we break down how an …

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IIAR> Discussion Group: managing analyst inquiries

IIAR> Discussion Group: managing inquiries

Our next IIAR> Best Practice Paper will be on managing analyst inquiries. Join the IIAR> Editorial Committee on the 11th November 2021 for a discussion on how to best leverage those advisory calls with industry analysts included in your RAS (research and advisory services) contracts for maximum AR impact. This discussion for IIAR> members will …

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IIAR> AR Professional of the Year -award logo

The IIAR> AR Professionals & AR Agency of the Year 2021

The IIAR> is committed to recognizing the achievements of Analyst Relations professionals who go above and beyond in their careers and to promote industry best practices. The IIAR> Analyst Relations Awards 2021: AR Professional, Teams, and Agencies are one of the longest-running awards run by an independent industry body for AR professionals. The IIAR> surveys …

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IIAR> Webinar on the AR Job - 30/09/21

IIAR> Webinar recap: What is analyst & influencer relations (AR)?

Analyst & B2B influencer relations (AR) is a unique field, in that it’s mutually beneficial to both industry analysts and vendors as well as buyers. Analysts depend on vendors for product and customer information, so they can write and speak accurately about the market. And because analysts have deep knowledge in the particular markets they …

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IIAR> London Monthly Meet-up October ’21

IIAR> London Monthly Meet-up October ’21 As we are able to meet in person again, we are holding our next monthly get-together for IIAR> members face-2-face in London. Join us on Thursday 07th October 2021 for the first of (hopefully) many in person IIAR> meet-ups organised by the IIAR> UK Chapter, and connect, network and enjoy drinks …

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IIAR> Webinar: What is Analyst Relations (AR) and how is it evolving?

The field of influencer & analyst relations (AR) has evolved over the last decade —as more influencers, social media and technology change the game, and as AR is increasingly recognised as a strategic priority. The value that AR brings to organisations has even translated to compensation significantly increasing over the past 10 years.  A new …

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IIAR> Monthly Meet-up July 21

Changes in the analyst firm landscape In this month IIAR> monthly meet-up we will recap on the latest changes in the analyst firm landscape and focus our discussion on IDC acquiring Metri, Wavestone’s expansion in the US market by acquiring the consulting business of Everest, where TechTarget is after acquiring ESG in January and others. …

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Chris Holscher / IIAR> German Chapter Co_lead

IIAR> welcomes new German Chapter Co-Lead

It is our honour and great pleasure to announce Chris Holscher (LinkedIn, @holscher_one) as the new IIAR> German Chapter Co-Lead with myself, Yvonne Kaupp (@YveKaupp, LinkedIn). Chris is a founder of Holscher.one, helping innovative startup and Scaleup companies embrace industry analyst relations and achieve success faster. Chris brings 20+ years of experience in the B2B tech & services market with 10+ years in Industry Analyst …

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IIAR> Monthly Meet-up June 21

How does AR supports returning to the workplace? Join us on Thursday 03 June 2021 for our monthly IIAR> virtual meet-up to discuss the topic of how AR can support the return to the workplace. Chosen by our members please bring your ideas and questions to this session with fellow AR pros to discuss approaches to how …

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Teresa Cottam / Omnisperience

[GUEST POST] Teresa Cottam on the ethics of image rights

As an analyst in the famously sedate space of telecoms software, I’ve spent my career writing about customer experience, billing systems, call centres, monetisation strategies and customer onboarding (among other things). And since I can remember when MWC was not called MWC and was not in Barcelona, you can assume I’ve been around my industry …

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IIAR> UK Chapter Café Anja Steinmann

IIAR> Monthly Meet-up Apr’21

Following on from our well attended IIAR> Webinar: Analyst Pet Peeves – Things AR Pros need to pay attention to, join us on Thursday 01 April 2021 for our monthly IIAR> virtual meet-up to discuss how we, as AR professionals, act on and operationalise the excellent insights provided by our analyst colleagues. Following on from our well …

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IIAR> Webinar: Analyst Pet Peeves- Things AR Pros need to pay attention to; with IIAR> Analyst of the Year 2020, Peter Marston / Research Director Worldwide Intelligent Application Services, IDC Swapnil Bhatnagar Research Director, Avasant Nicholas McQuire, SVP & Head of Enterprise Research, CCS Insight, moderated by Aniruddho Mukherjee and Ludovic Leforestier / IIAR Board Members

IIAR> Webinar: Analyst Pet Peeves- Things AR Pros need to pay attention to

As a follow up to the IIAR> Awards 2020, we’ll be doing a deep dive with some of the top analysts in the industry to understand the most important qualities that analyst relations professionals should focus on and more importantly the pet peeves that AR pros MUST avoid. The panel will feature

Peggy O'Neil for the IIAR>

[GUEST POST] Ode to the Solo Practitioners and Boutique Analyst Firms

I recently caught up with an old friend who has been a solo practitioner analyst for decades. He was venting as only an analyst can about how too many analyst relations programs only deign to work with large traditional firms such as Gartner, IDC, etc. Boutique analyst firms and solo practitioners are frequently shunned by …

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IIAR> Meetup with Anja Steinmann, Tim O'Sullivan and Yvonne Kaupp

IIAR> Monthly Meet-up Mar’21

Join us on Thursday 04 March 2021 for our monthly IIAR> virtual meet-up. This month we will focus our discussion on the Sourcing Advisors. Don’t miss out on this opportunity to talk with fellow AR peers and to connect, network and share best practice around Analyst Relations. Join us on Thursday 04 March 2021 for …

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