My recent eight months at Clari were short yet rich in experience and learnings. Short because, along with many of my very talented co-workers, my tenure there was interrupted by a recent restructuring (aka RIF) action. But rich because it allowed me to develop and experience running AR in “category creation mode” – which is …
[GUEST POST] Category Creation AR: A New Frontier? Read More »
Our next IIAR> Best Practice Paper will be on managing Analyst -advisory days. Join the IIAR> Editorial Committee on the 2nd of August 2022 for a discussion on how to best leverage those crucial days with industry analysts and Sourcing Advisors for maximum AR impact. This discussion for IIAR> members will be hosted by IIAR> …
IIAR> Discussion Group: managing Analyst-Advisory Day Read More »
I am very delighted to announce Avinash Murthy (LinkedIn, @aviredevil) as a new IIAR> UK Chapter Co-lead. Avinash is a IIAR> certified Analyst Relations and Growth Marketing professional with over 12 years of diverse experience in Amazon Web Services, Wipro, and Cisco Video Technologies. He is an experienced AR leader with proven ability to establish, …
Welcoming Avinash Murthy to The IIAR> UK Chapter Read More »
IIAR> members – join us on Thursday, 26 May 2022 for our next f2f IIAR> meet-up in London. Enjoy a drink or two and in-person conversations with your AR peers around AR related hot topics and best practices. Attendance is free – with food and drinks available on a pay-as-you-go basis. The IIAR meet-up is hosted …
I am happy to announce that Julia Popa-Boulton (@juliap_boulton; LinkedIn) will be re-joining me as the IIAR> UK Chapter Co-Lead. Julia is currently the AR Manager at Spryker and brings along a wealth of AR experience having worked for global companies including Nokia and NTT, as well as innovative start-ups. Many of you will know …
REGISTER for IIAR> webinar on NEW IIAR> Best Practices Paper: build your AR plan by Sarita Kincaid, Robin Schaffer, Ludovic Leforestier #Archat @saritakAR @robinjs19 @lludovic
As a follow up to the IIAR> Awards 2021, join us for an engaging and informative “ deep dive” session with some of the leading AR Pros in the industry to understand the most important qualities, tasks and activities that Analyst Relations Professionals should focus on transferring to their peers during one’s resignation. The panel …
IIAR> Webinar: Building a Skilled AR Team during the Great Opportunity Read More »
IIAR> members – if you fancy a drink and in-person conversations around AR related hot topics and best practices, join us next week on Thursday, 24 March 2022 for a f2f IIAR> meet-up organised by the IIAR> UK Chapter lead, Anja Steinmann / (LinkedIn, @AnjaSteinmann) and IIAR> board member Ludovic Leforestier (LinkedIn, @lludovic). Attendance is free – with food …
New members and existing members are welcome to join the conversation on Wednesday 23rd February 2022 for the second of many IIAR> member meet-ups organised by the IIAR> Operations team. Connect, network & get to know us!
REGISTER for IIAR> webinar on NEW IIAR> Best Practices Paper: build your AR plan by Sarita Kincaid, Robin Schaffer, Ludovic Leforestier #Archat @saritakAR @robinjs19 @lludovic
Introduction AR can provide startups and scale ups an unfair advantage. It can play a key role in building investor confidence and increasing early signups. It can do this by developing long-term relationships with the people who influence industry buyers more than any other group: analysts. In the following Primer, we break down how an …
IIAR> Primer: Why should startups and scale-ups have an analyst relations strategy? Read More »
IIAR> Members Virtual Meet-up November ’21 (Global) Join us on Wednesday 17th November 2021 for the first of (hopefully) many in IIAR> member meet-ups organised by the IIAR> Operations team, and connect, network & discussions around AR related hot topics.
Our next IIAR> Best Practice Paper will be on managing analyst inquiries. Join the IIAR> Editorial Committee on the 11th November 2021 for a discussion on how to best leverage those advisory calls with industry analysts included in your RAS (research and advisory services) contracts for maximum AR impact. This discussion for IIAR> members will …
The IIAR> is committed to recognizing the achievements of Analyst Relations professionals who go above and beyond in their careers and to promote industry best practices. The IIAR> Analyst Relations Awards 2021: AR Professional, Teams, and Agencies are one of the longest-running awards run by an independent industry body for AR professionals. The IIAR> surveys …
The IIAR> AR Professionals & AR Agency of the Year 2021 Read More »
REGISTER for IIAR> webinar on NEW IIAR> Best Practices Paper: build your AR plan by Sarita Kincaid, Robin Schaffer, Ludovic Leforestier #Archat @saritakAR @robinjs19 @lludovic
Analyst & B2B influencer relations (AR) is a unique field, in that it’s mutually beneficial to both industry analysts and vendors as well as buyers. Analysts depend on vendors for product and customer information, so they can write and speak accurately about the market. And because analysts have deep knowledge in the particular markets they …
IIAR> Webinar recap: What is analyst & influencer relations (AR)? Read More »
IIAR> London Monthly Meet-up October ’21 As we are able to meet in person again, we are holding our next monthly get-together for IIAR> members face-2-face in London. Join us on Thursday 07th October 2021 for the first of (hopefully) many in person IIAR> meet-ups organised by the IIAR> UK Chapter, and connect, network and enjoy drinks …
The field of influencer & analyst relations (AR) has evolved over the last decade —as more influencers, social media and technology change the game, and as AR is increasingly recognised as a strategic priority. The value that AR brings to organisations has even translated to compensation significantly increasing over the past 10 years. A new …
IIAR> Webinar: What is Analyst Relations (AR) and how is it evolving? Read More »
AR best practices In this month IIAR> monthly meet-up we will go back to the grass roots of analysts relations and use the call as an open floor discussion on AR best practices around Moving the dot – not only Gartner related – and tackling challenges in our daily work with the analysts. Join us …
Changes in the analyst firm landscape In this month IIAR> monthly meet-up we will recap on the latest changes in the analyst firm landscape and focus our discussion on IDC acquiring Metri, Wavestone’s expansion in the US market by acquiring the consulting business of Everest, where TechTarget is after acquiring ESG in January and others. …
