Guest posts by industry analysts
As an analyst in the famously sedate space of telecoms software, I’ve spent my career writing about customer experience, billing systems, call centres, monetisation strategies and customer onboarding (among other things). And since I can remember when MWC was not called MWC and was not in Barcelona, you can assume I’ve been around my industry […]
[GUEST POST] Teresa Cottam on the ethics of image rights Read More »
I’ve had the good fortune to be an insurance technology / insurance industry analyst since 1997. During that time, I’ve launched and led insurance technology advisory practices at The META Group, Financial Insights (IDC), and Ovum (an Informa Company). I also had the opportunity to work at Advisen doing the Front Page News and writing
[GUEST POST] What do I expect from an analyst firm? Read More »
By Dr. Thomas Mendel P.D., Managing Director Research In Action Every year, Research In Action surveys 10,000+ enterprise IT and business decision makers in order to gain insights on strategy, investments and ongoing challenges of technology innovation in the IT and marketing automation realm. These surveys feed our Vendor Selection Matrix™ reports and give us
[GUEST POST] How software vendors view analyst companies in 2021 Read More »
Having just been through an onslaught of work related to the Forrester Wave™ evaluation on Zero Trust eXtended ecosystem platform providers, I think that it’s worthwhile to put some guidance out there that might help folks as they interact with analysts (well, me, mainly, but maybe it will help with others, as well). And a
[GUEST POST] Do’s And Don’ts For Analyst Interactions by Chase Cunningham / Forrester Read More »
By Barry Rabkin (LinkedIn, @Impactoftech), President & Principal Analyst, Market Insight Group, Ltd. I was fortunate to become an insurance industry analyst in 1997. Before that time, I had worked in the business side of the insurance industry for 17 years (primarily in marketing and/or market research across all major lines of business) and then due to,
[GUEST POST] Looking Back at Three Analyst Firms by Barry Rabkin / Market Insight Group Read More »
Reflexions from Marty Kihn on his five year tenure at Gartner.
Vendors can’t pay their way into a Wave or Magic Quadrant
The real benefit is analyst inquiries, not the research subscriptions
Most vendors are bad at briefing analysts
Take time off. As much as you can.
[GUEST POST] What I Learned from 5 Years at Gartner Read More »
Today’s guest post is a long(wish) read by Jon Collins from GigaOm (LinkedIn, @jonno) following our IIAR Webinar on “How not to be an industry analyst?“ If you enjoy this, why not check his “How not to write an autobiography?“ Introduction – a glass of wine… For a start, a bit of background. I never meant to be an
[GUEST POST] How not to be an analyst? By Jon Collins Read More »
Since becoming an industry analyst almost two years ago, I’ve sat in on nearly 100 vendor briefings and have some tips and do’s/don’ts to share to help you prepare for your next analyst session. First, know that Constellation is a firm very accessible to technology companies of all sizes and no, you don’t have to
[GUEST POST] Tips to Ensure a Productive Analyst Briefing Read More »
I thoroughly enjoyed and could very much relate to Jon Reed’s recent post, How to screw up a vendor analyst day – in 12 simple steps. So much so that I’m inspired to write my own take on how to create a more compelling analyst event that’s more rewarding for all involved. Vendors spend a lot of
[GUEST POST] How to Create a More Compelling Analyst Event Read More »
This post by Adrian Sanabria / Threatcare (@sawaba, LinkedIn) was first published here on his blog. Lessons I learned trying to make the most of vendor briefings I’ve always been a sort of ‘cut-to-the-chase’ kind of guy. I’m self-taught when it comes to security and technology. Over the years, I’ve learned how to skim through
[GUEST POST] What is your product and what does it do? by Adrian Sanabria / Threatcare Read More »
Webinar fatigue is now as common as the cold Let’s face it, to say the webinar scene is overcrowded would be a monumental understatement. Webinar fatigue should come as no surprise. After all, I seem to receive a new webinar invitation every other day. While many of them sound super interesting, who has time to
[GUEST POST] Webinar Fatigue and How to Overcome it Read More »
Working with sales is easy. Just think like a salesperson! Working with sales should come naturally to a marketer once you get into the head of your sales colleagues. More than once I have been accused by my colleagues of “sounding like a salesman”. While not often meant as a compliment, that’s how I take
[GUEST POST] The secret trick to working with sales Read More »
How to promote your organization’s inclusion in an analyst report @VickiJ_NH, @IIAR
Tips and pointers on using client references and case studies in the briefing process @VickiJ_NH, @NH_insight #ARchat
Analyst Briefings: Preparation is key, seems obvious but things which can be overlooked @VickiJ_NH, @NH_insight #ARchat
http://tinyurl.com/jucmqf7
[GUEST POST] Analyst Briefings: Preparing for Success, by Vicki Jenkins / Nelson Hall Read More »
By Vicki Jenkins / NelsonHall (LinkedIn, @VickiJ_NH). This is the second in a series of blogs for AR professionals containing tips and pointers on how to optimize the relationship between AR and industry analysts. Here I take a look at the role of AR in the briefing process.
AR planning doesn’t have to be like nailing Jell’O to a tree by @VickiJ_NH from @NH_insight #ARchat
IIAR Guest post by @PHassey from http://www.capioit.com: do you have a digital devil’s advocate? #ARchat
[GUEST POST] Do You Have a Digital Devil’s Advocate? You need one. Read More »
By Phil Fersht (@pfersht, LinkedIn) from HfS (@HfSResearch) on their business model.
[GUEST POST] The mysterious HfS business model… revealed Read More »
Guest post from @Paul_NH from @NHInsight on freemium research: is it worth what you pay for? http://iiar.wpcomstaging.com/2016/02/18/guest-post-the-truth-about-freemium-research/
[GUEST POST] The Truth About Freemium Research Read More »
