Thomas Mendel

Dr. Thomas Mendel Ph.D. is an IT industry veteran with more than 25 years of experience in advising IT vendor and end-user clients and performing research-based consulting. Since 2011, Thomas is the Managing Director of Research In Action. The company combines strong research capabilities with comparative vendor assessments and actionable advice. Thomas is also known for his 9 years of service at Forrester Research, where he held various analyst and management positions. Most recently Thomas had the Global responsibility for serving the Vendor Strategy professionals and leading a team that delivers research to help these professionals. He was responsible for a research agenda that illuminates strategic opportunities and risks, market demand and competitive dynamics, and go-to-market, as well as organizational strategies and the use of emerging technology to improve business results for technology vendors.

[GUEST POST] How software vendors view analyst companies in 2021

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By Dr. Thomas Mendel P.D., Managing Director Research In Action Every year, Research In Action surveys 10,000+ enterprise IT and business decision makers in order to gain insights on strategy, investments and ongoing challenges of technology innovation in the IT and marketing automation realm. These surveys feed our Vendor Selection Matrix™ reports and give us …

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