IIAR> Monthly meet up May 2021
Join us on Thursday 06 May 2021 for our monthly IIAR> virtual meet-up to discuss best practices for activating marketing plans after successful research placement. Bring your ideas and questions to this session with fellow AR pros to discuss approaches to maximising your hard won placement in analyst research. Maximising marketing value from analyst evaluations We will be… Read More →
Around Ollie O’Donoghue from PAC in 10 questions
Today’s IIAR> Around in 10 questions interview is with Ollie O’Donoghue, Senior Analyst, Teknowlogy (@Originollie, LinkedIn, blog) who covers cloud and cybersecurity. What are your coverage areas?My core coverage areas are Cloud and Cybersecurity, I also get involved with some of the other research clusters we have at PAC, including AI and Analytics. A really important differentiator for us… Read More →
[GUEST POST] What do I expect from an analyst firm?
I’ve had the good fortune to be an insurance technology / insurance industry analyst since 1997. During that time, I’ve launched and led insurance technology advisory practices at The META Group, Financial Insights (IDC), and Ovum (an Informa Company). I also had the opportunity to work at Advisen doing the Front Page News and writing… Read More →
Crystal Golightly joins the IIAR> Board
London, 1st April 2021 (not an April fool). IIAR> Members have elected a new board member for the Membership and Operations role. The IIAR> Board is pleased to welcome Crystal Golightly (@crysgolightly, LinkedIn) as a voluntary board member to this key position, looking after nurturing and growing our membership. In her day job, Crystal is… Read More →
IIAR> Webinar with Jan Erik Aase / Partner & Principal Analyst, ISG
Join us on the 22nd April for an IIAR> Webinar ith Jan Erik Aase / Partner, Principal Analyst and Global Head / ISG Research (@janerikaase, LinkedIn), for an overview of the ISG Provider Lens product, methodology and discuss upcoming plans for 2021. (more…)
Around Stuart Ravens from Corax Insights in 10 questions
Today’s IIAR> Around in 10 questions interview is with Stuart Ravens (@StuartRavens, LinkedIn) / Freelance analyst at coraxinsights.com, who writes about the use of tech in the energy transition and any other stuff he finds interesting. 1. What are your coverage areas?I write about the use of technology in the energy transition. I also do research and analysis… Read More →
IIAR> Monthly Meet-up Apr’21
Following on from our well attended IIAR> Webinar: Analyst Pet Peeves – Things AR Pros need to pay attention to, join us on Thursday 01 April 2021 for our monthly IIAR> virtual meet-up to discuss how we, as AR professionals, act on and operationalise the excellent insights provided by our analyst colleagues. (more…) Following on from our… Read More →
IIAR> Salary Survey shows analyst relations professional salaries significantly increased over decade
Thanks to everyone who participated in the 2021 IIAR> Salary Survey, sponsored by ARInsights and managed by CB Resourcing. One of the key findings is that analyst relations (AR) and influencer relations professional compensation has shot up, reaching almost USD 350k at the top end. IIAR> Members are invited to a webinar where a panel… Read More →
Around Eveline Oehrlich from Research In Action in 10 questions
Today’s IIAR> Around in 10 questions interview is with Eveline Oehrlich / (@eoehrlich, LinkedIn) Research Director, Research In Action, who researches IT Automation. 1. What are your coverage areas?IT Automation which includes modern DevOps topics such as Value Stream Management, AIOps, Continuous Everything plus traditional topics such as IT Service Management and topics around Enterprise Service Management. (more…)
Around Pete Marston from IDC in 10 questions
Today’s IIAR> Around in 10 questions interview is with Pete Marston / Research Director, IDC (LinkedIn) who heads IDC’s research on Worldwide Intelligent Application Services. 1. What are your coverage areas? I lead IDC’s worldwide research on intelligent application services. The coverage reviews how 3rd party providers support buyer organizations with building, testing, deploying, and… Read More →
[GUEST POST] What do I expect from an analyst firm?
I’ve had the good fortune to be an insurance technology / insurance industry analyst since 1997. During that time, I’ve launched and led insurance technology advisory practices at The META Group, Financial Insights (IDC), and Ovum (an Informa Company). I also had the opportunity to work at Advisen doing the Front Page News and writing… Read More →
IIAR> Monthly Meet-up Apr’21
Following on from our well attended IIAR> Webinar: Analyst Pet Peeves – Things AR Pros need to pay attention to, join us on Thursday 01 April 2021 for our monthly IIAR> virtual meet-up to discuss how we, as AR professionals, act on and operationalise the excellent insights provided by our analyst colleagues. (more…) Following on from our… Read More →
IIAR> Webinar: Analyst Pet Peeves- Things AR Pros need to pay attention to
As a follow up to the IIAR> Awards 2020, we’ll be doing a deep dive with some of the top analysts in the industry to understand the most important qualities that analyst relations professionals should focus on and more importantly the pet peeves that AR pros MUST avoid. The panel will feature (more…)
[GUEST POST] Ode to the Solo Practitioners and Boutique Analyst Firms
I recently caught up with an old friend who has been a solo practitioner analyst for decades. He was venting as only an analyst can about how too many analyst relations programs only deign to work with large traditional firms such as Gartner, IDC, etc. Boutique analyst firms and solo practitioners are frequently shunned by… Read More →
IIAR> Monthly Meet-up Mar’21
IIAR> Best Practices Paper: Building an effective AR plan
REGISTER for IIAR> webinar on NEW IIAR> Best Practices Paper: build your AR plan by Sarita Kincaid, Robin Schaffer, Ludovic Leforestier #Archat @saritakAR @robinjs19 @lludovic
[GUEST POST] How software vendors view analyst companies in 2021
By Dr. Thomas Mendel P.D., Managing Director Research In Action Every year, Research In Action surveys 10,000+ enterprise IT and business decision makers in order to gain insights on strategy, investments and ongoing challenges of technology innovation in the IT and marketing automation realm. These surveys feed our Vendor Selection Matrix™ reports and give us… Read More →
IIAR> Best Practices Paper: Scaling AR Reach
This new IIAR Best Practices Paper: Scaling AR Reach by Katie Webb of Oracle and Ludovic Leforestier IIAR Board Member
IIAR> Webinar: partnering with industry analysts for effective AR
As a follow up to the 2020 IIAR> Analyst Relations Awards, we’ll be doing a deep dive on The IIAR> 3R’s methodology, sharing an aggregate view on what hundreds of analysts said were the most important qualities they value most about AR professionals, and how you can leverage that feedback to deliver the most effective… Read More →
IIAR> Best Practices Webinar: Scaling AR – connecting with the long tail is a must for your influencer strategy
This new IIAR> Best Practices Paper will be presented by Katie Webb (LinkedIn, @katiewebb) of Oracle and Ludovic Leforestier (@lludovic, LinkedIn) at Criteo and IIAR> Board Member. (more…)
IIAR> Monthly meet up May 2021
Join us on Thursday 06 May 2021 for our monthly IIAR> virtual meet-up to discuss best practices for activating marketing plans after successful research placement. Bring your ideas and questions to this session with fellow AR pros to discuss approaches to maximising your hard won placement in analyst research. Maximising marketing value from analyst evaluations We will be… Read More →
Around Ollie O’Donoghue from PAC in 10 questions
Today’s IIAR> Around in 10 questions interview is with Ollie O’Donoghue, Senior Analyst, Teknowlogy (@Originollie, LinkedIn, blog) who covers cloud and cybersecurity. What are your coverage areas?My core coverage areas are Cloud and Cybersecurity, I also get involved with some of the other research clusters we have at PAC, including AI and Analytics. A really important differentiator for us… Read More →
Crystal Golightly joins the IIAR> Board
London, 1st April 2021 (not an April fool). IIAR> Members have elected a new board member for the Membership and Operations role. The IIAR> Board is pleased to welcome Crystal Golightly (@crysgolightly, LinkedIn) as a voluntary board member to this key position, looking after nurturing and growing our membership. In her day job, Crystal is… Read More →
IIAR> Webinar with Jan Erik Aase / Partner & Principal Analyst, ISG
Join us on the 22nd April for an IIAR> Webinar ith Jan Erik Aase / Partner, Principal Analyst and Global Head / ISG Research (@janerikaase, LinkedIn), for an overview of the ISG Provider Lens product, methodology and discuss upcoming plans for 2021. (more…)
Around Stuart Ravens from Corax Insights in 10 questions
Today’s IIAR> Around in 10 questions interview is with Stuart Ravens (@StuartRavens, LinkedIn) / Freelance analyst at coraxinsights.com, who writes about the use of tech in the energy transition and any other stuff he finds interesting. 1. What are your coverage areas?I write about the use of technology in the energy transition. I also do research and analysis… Read More →
IIAR> Monthly Meet-up Apr’21
Following on from our well attended IIAR> Webinar: Analyst Pet Peeves – Things AR Pros need to pay attention to, join us on Thursday 01 April 2021 for our monthly IIAR> virtual meet-up to discuss how we, as AR professionals, act on and operationalise the excellent insights provided by our analyst colleagues. (more…) Following on from our… Read More →
IIAR> Salary Survey shows analyst relations professional salaries significantly increased over decade
Thanks to everyone who participated in the 2021 IIAR> Salary Survey, sponsored by ARInsights and managed by CB Resourcing. One of the key findings is that analyst relations (AR) and influencer relations professional compensation has shot up, reaching almost USD 350k at the top end. IIAR> Members are invited to a webinar where a panel… Read More →
Around Eveline Oehrlich from Research In Action in 10 questions
Today’s IIAR> Around in 10 questions interview is with Eveline Oehrlich / (@eoehrlich, LinkedIn) Research Director, Research In Action, who researches IT Automation. 1. What are your coverage areas?IT Automation which includes modern DevOps topics such as Value Stream Management, AIOps, Continuous Everything plus traditional topics such as IT Service Management and topics around Enterprise Service Management. (more…)
Around Pete Marston from IDC in 10 questions
Today’s IIAR> Around in 10 questions interview is with Pete Marston / Research Director, IDC (LinkedIn) who heads IDC’s research on Worldwide Intelligent Application Services. 1. What are your coverage areas? I lead IDC’s worldwide research on intelligent application services. The coverage reviews how 3rd party providers support buyer organizations with building, testing, deploying, and… Read More →
IIAR> Webinar: Analyst Pet Peeves- Things AR Pros need to pay attention to
As a follow up to the IIAR> Awards 2020, we’ll be doing a deep dive with some of the top analysts in the industry to understand the most important qualities that analyst relations professionals should focus on and more importantly the pet peeves that AR pros MUST avoid. The panel will feature (more…)
Around Ollie O’Donoghue from PAC in 10 questions
Today’s IIAR> Around in 10 questions interview is with Ollie O’Donoghue, Senior Analyst, Teknowlogy (@Originollie, LinkedIn, blog) who covers cloud and cybersecurity. What are your coverage areas?My core coverage areas are Cloud and Cybersecurity, I also get involved with some of the other research clusters we have at PAC, including AI and Analytics. A really important differentiator for us… Read More →
IIAR> Webinar with Jan Erik Aase / Partner & Principal Analyst, ISG
Join us on the 22nd April for an IIAR> Webinar ith Jan Erik Aase / Partner, Principal Analyst and Global Head / ISG Research (@janerikaase, LinkedIn), for an overview of the ISG Provider Lens product, methodology and discuss upcoming plans for 2021. (more…)
Around Pete Marston from IDC in 10 questions
Today’s IIAR> Around in 10 questions interview is with Pete Marston / Research Director, IDC (LinkedIn) who heads IDC’s research on Worldwide Intelligent Application Services. 1. What are your coverage areas? I lead IDC’s worldwide research on intelligent application services. The coverage reviews how 3rd party providers support buyer organizations with building, testing, deploying, and… Read More →
IIAR> Webinar: Analyst Pet Peeves- Things AR Pros need to pay attention to
As a follow up to the IIAR> Awards 2020, we’ll be doing a deep dive with some of the top analysts in the industry to understand the most important qualities that analyst relations professionals should focus on and more importantly the pet peeves that AR pros MUST avoid. The panel will feature (more…)
[GUEST POST] How software vendors view analyst companies in 2021
By Dr. Thomas Mendel P.D., Managing Director Research In Action Every year, Research In Action surveys 10,000+ enterprise IT and business decision makers in order to gain insights on strategy, investments and ongoing challenges of technology innovation in the IT and marketing automation realm. These surveys feed our Vendor Selection Matrix™ reports and give us… Read More →
Around Peter O’Neill from Research in Action in 10 questions
Today’s IIAR> Around in 10 questions interview is with Peter O’Neill / Research Director, Research in Action GmbH (LinkedIn, @poneillxforr, blog) who is the Lead Analyst for B2B Marketing. What are your coverage areas?Marketing Process, Organisation, and Automation (more…)
Special year, special awards: The IIAR> Announces Industry Analysts and Analyst Relations of the Year Awards 2020
The IIAR> recognise top industry analysts and influencer relations professionals at a global virtual celebration; winners are IDC, Peggy O’Neill / Informatica, and the Oracle AR team London, Friday 18th December 2020. The Institute of Industry Analyst Relations (IIAR>), a not-for-profit member influencer relations association announced the winners of Analyst and Firm of the Year… Read More →
IIAR> Webinar: IDC in 2021
Join us for a presentation for an overview of the IDC MarketScape product, methodology and discuss upcoming plans for 2021 Hosted by Andrew Hsu (@andrew0hsu, LinkedIn) and Yvonne Kaupp (@YveKaupp, LinkedIn), with Karen Moser / Director of Product Management, IDC (LinkedIn) , will share an overview of IDC’s evaluative research portfolio and showcase the new IDC RFI Dashboard tool… Read More →
Around Kevin Bailey from Synergy Six Degrees in 10 questions
Today’s IIAR> Around in 10 questions interview is with Kevin Bailey / Principal Analyst, Synergy Six Degrees (@BaileyK62, LinkedIn, Blog) who covers cybersecurity, GTM, blockchain, distributed ledger, information security and protecting all data. (more…)
IIAR> Discussion Group: approaching research contracts negotiations in a pandemic
The Covid_19 and economic impact of lockdown is making 2020 truly unique, squeezing budgets for all companies. Most technology vendors hold contracts with the likes of Gartner, Forrester, IDC, Omdia, 451 and others ; and renewals for 2021 are predictably going to be tense. (more…)
[JOB POSTING] Senior Manager Analyst Relations / HCL, Noida/ Chennai / Bangalore, India
Roles & Responsibility Implement a strategic plan designed to enhance the visibility and perception with independent analysts Proactively establish and maintain relationships with independent analysts and influencers; Communicate company news and points of view Identify industry and competitive insights and contribute to internal updates Apply metrics for program measurement; use data to drive budget decisions Prepare spokespeople for engagement with… Read More →
[JOB POSTING] Senior Influencer Relations Manager / Genesys, CA/IN, USA
Genesys is looking for a Sr. Manager of Analyst Relations focused on Independent Influencers to build on the foundation we established with analysts in the contact center market, including Gartner, Forrester, OMDIA, IDC and others. As a diverse business with a variety of use cases, Genesys will engage independent analysts in a variety of markets…. Read More →
[JOB POSTING] Agency AR professional / Destrier, UK or USA
Do you have what it takes to “move the dot”? Destrier is looking for a mid-/senior-level Analyst Relations professional to join our award-winning team, either part- or full-time, to work with global players in the technology services arena. (more…)
[JOB POSTING] Analyst Relations Senior Account Executive or Account Manager / H&K, London
H+K’s Tech practice is one of H+K London’s leading and highest performing sectors and has grown rapidly over the last six years. The experience of the 35+ team spans integrated communications, from corporate, B2B and consumer communications, to digital + social, influencers, analyst relations, content marketing and internal communications. We understand technology ecosystems, consumer and business audiences and… Read More →
[JOB POSTING] Senior Analyst Relations and Technical Evangelist / Creation, Boston, MA, USA
Creatio is one of the fastest growing enterprise SaaS companies offering a leading low-code platform for process management and CRM. With amazing opportunities ahead of us, Creatio is looking for a Senior Analyst Relations and Technical Evangelist to make a significant impact on our analyst / influencer relations program results and brand awareness growth. (more…)
[JOB POSTING] Senior Manager Analyst Relations / KPMG, London
The Senior Manager, Analyst Relations will provide support for analyst relations for KPMG globally. This role will help manage the overall analyst relations agenda and coordinate leadership interactions with analysts to advance KPMG’s brand and capability recognition in the marketplace. This role will help drive our brand and capabilities around core KPMG service offerings and… Read More →
[JOB POSTING] Corporate Analyst Relations, Strategic Engagement Manager / IBM, USA, various locations
IntroductionUncover and transform insights into creative experiences that matter to your customers. Make every touchpoint an opportunity to engage. As a Marketing Professional at IBM, you will create stories that cut through noise and have an impact on your audience. IBM is trailblazing the Agile Marketing approach, allowing you to work with speed, adaptability and… Read More →
[JOB POSTING] Analyst Relations Leader, Collaboration / Cisco, US Remote
What You’ll Do As an Analyst Relations leader you will facilitate ongoing, 2-way dialogue between Cisco and industry analysts, working to build awareness for the company and our products, while delivering analyst insights and feedback to Cisco’s GMs and key partners/interactors. You will lead a team of AR managers to executive on the Analyst Relations… Read More →
[JOB POSTING] Analyst Relations professional / Dialpad, USA
Dialpad (www.dialpad.com), a leading provider of intelligent, cloud-based unified communications, contact center, conferencing, and meeting room solutions, is pioneering a new modern way of working that helps people work smarter from anywhere, on their own terms, and using any device so they can get their best work done. Dialpad recently secured $100M in Series E funding and… Read More →
[JOB POSTING] Analyst Releations Director / Everbridge, Burlington, MA, USA
Everbridge is looking for a Analyst Relations Director with experience running analyst relations at a security or enterprise software company. This role requires a strong leader to manage relationships with key analysts and senior leaders at the company to develop a constructive, consultative relationship between Everbridge and the analyst community. (more…)
Follow on Twitter
IIAR on Facebook
Find us on LinkedIn
Contact the IIAR