IIAR> Best Practices Paper: Building an effective AR plan
REGISTER for IIAR> webinar on NEW IIAR> Best Practices Paper: build your AR plan by Sarita Kincaid, Robin Schaffer, Ludovic Leforestier #Archat @saritakAR @robinjs19 @lludovic
IIAR> Monthly Meet-up Mar’21
Join us on Thursday 04 March 2021 for our monthly IIAR> virtual meet-up. This month we will focus our discussion on the Sourcing Advisors. Don’t miss out on this opportunity to talk with fellow AR peers and to connect, network and share best practice around Analyst Relations. (more…) Join us on Thursday 04 March 2021… Read More →
[GUEST POST] How software vendors view analyst companies in 2021
By Dr. Thomas Mendel P.D., Managing Director Research In Action Every year, Research In Action surveys 10,000+ enterprise IT and business decision makers in order to gain insights on strategy, investments and ongoing challenges of technology innovation in the IT and marketing automation realm. These surveys feed our Vendor Selection Matrix™ reports and give us… Read More →
IIAR> Best Practices Paper: Scaling AR Reach
This new IIAR Best Practices Paper: Scaling AR Reach by Katie Webb of Oracle and Ludovic Leforestier IIAR Board Member
Around Peter O’Neill from Research in Action in 10 questions
Today’s IIAR> Around in 10 questions interview is with Peter O’Neill / Research Director, Research in Action GmbH (LinkedIn, @poneillxforr, blog) who is the Lead Analyst for B2B Marketing. What are your coverage areas?Marketing Process, Organisation, and Automation (more…)
IIAR> Webinar: partnering with industry analysts for effective AR
As a follow up to the 2020 IIAR> Analyst Relations Awards, we’ll be doing a deep dive on The IIAR> 3R’s methodology, sharing an aggregate view on what hundreds of analysts said were the most important qualities they value most about AR professionals, and how you can leverage that feedback to deliver the most effective… Read More →
IIAR> Monthly Meet-up Jan’21
On Thursday 14 January 2021 we will host our first monthly IIAR> virtual meet-up in the New Year 2021. This month the focus of our discussion will be around the changes in the analyst firm landscape over the last couple of years e.g. Informa – Omdia, 451/ IHS – S&P Global, ESG, etc. Join us… Read More →
IIAR> Best Practices Webinar: Scaling AR – connecting with the long tail is a must for your influencer strategy
This new IIAR> Best Practices Paper will be presented by Katie Webb (LinkedIn, @katiewebb) of Oracle and Ludovic Leforestier (@lludovic, LinkedIn) at Criteo and IIAR> Board Member. (more…)
[GUEST POST] Book Review: Schaffer’s guide to analyst relations transformation
Robin Schaffer’s new book, Analysts on Analyst Relations, weaves the verbatim recommendations of dozens of veteran analysts into a powerful argument for AR teams to test out leading-edge AR activities, far beyond what passes for regular AR best practice. Schaffer is a long-time AR leader.
Special year, special awards: The IIAR> Announces Industry Analysts and Analyst Relations of the Year Awards 2020
The IIAR> recognise top industry analysts and influencer relations professionals at a global virtual celebration; winners are IDC, Peggy O’Neill / Informatica, and the Oracle AR team London, Friday 18th December 2020. The Institute of Industry Analyst Relations (IIAR>), a not-for-profit member influencer relations association announced the winners of Analyst and Firm of the Year… Read More →
IIAR> Monthly Meet-up Mar’21
Join us on Thursday 04 March 2021 for our monthly IIAR> virtual meet-up. This month we will focus our discussion on the Sourcing Advisors. Don’t miss out on this opportunity to talk with fellow AR peers and to connect, network and share best practice around Analyst Relations. (more…) Join us on Thursday 04 March 2021… Read More →
IIAR> Best Practices Paper: Building an effective AR plan
REGISTER for IIAR> webinar on NEW IIAR> Best Practices Paper: build your AR plan by Sarita Kincaid, Robin Schaffer, Ludovic Leforestier #Archat @saritakAR @robinjs19 @lludovic
[GUEST POST] How software vendors view analyst companies in 2021
By Dr. Thomas Mendel P.D., Managing Director Research In Action Every year, Research In Action surveys 10,000+ enterprise IT and business decision makers in order to gain insights on strategy, investments and ongoing challenges of technology innovation in the IT and marketing automation realm. These surveys feed our Vendor Selection Matrix™ reports and give us… Read More →
IIAR> Best Practices Paper: Scaling AR Reach
This new IIAR Best Practices Paper: Scaling AR Reach by Katie Webb of Oracle and Ludovic Leforestier IIAR Board Member
IIAR> Webinar: partnering with industry analysts for effective AR
As a follow up to the 2020 IIAR> Analyst Relations Awards, we’ll be doing a deep dive on The IIAR> 3R’s methodology, sharing an aggregate view on what hundreds of analysts said were the most important qualities they value most about AR professionals, and how you can leverage that feedback to deliver the most effective… Read More →
IIAR> Best Practices Webinar: Scaling AR – connecting with the long tail is a must for your influencer strategy
This new IIAR> Best Practices Paper will be presented by Katie Webb (LinkedIn, @katiewebb) of Oracle and Ludovic Leforestier (@lludovic, LinkedIn) at Criteo and IIAR> Board Member. (more…)
[GUEST POST] Book Review: Schaffer’s guide to analyst relations transformation
Robin Schaffer’s new book, Analysts on Analyst Relations, weaves the verbatim recommendations of dozens of veteran analysts into a powerful argument for AR teams to test out leading-edge AR activities, far beyond what passes for regular AR best practice. Schaffer is a long-time AR leader.
IIAR> German Chapter Christmas Meet-up and Chat
Tech meets kitsch: A Christmas 2019 window display in Munich Join us for a pre-Christmas meet-up on Monday, 21 December, hosted by the IIAR> German Chapter. Grab a drink of your choice, whether it’s spiced tea or a mulled wine, and join our interactive chat about The AR Experience in 2020. (more…)
Five social media truths for industry analysts
One man band, by Ferrell McCollough Industry analyst is a tough act to master: just like a one-man-band need to combine multiple instruments, analysts usually have many talents such as writing, public speaking, educating –and ideally analysing. Do they now need to be their own publicists as well? The pandemic has brought in a dramatic… Read More →
[GUEST POST] It’s a Great Time to be in Analyst Relations by Peggy O’Neill
If you’re an analyst relations professional in the know, you keep on eye on one of the most popular online gathering places for our tribe – the Institute of Industry Analyst Relations website and LinkedIn Group. If so, then you’re probably like me, raising an eyebrow these days at the sheer volume of analyst relations… Read More →
IIAR> Monthly Meet-up Mar’21
Join us on Thursday 04 March 2021 for our monthly IIAR> virtual meet-up. This month we will focus our discussion on the Sourcing Advisors. Don’t miss out on this opportunity to talk with fellow AR peers and to connect, network and share best practice around Analyst Relations. (more…) Join us on Thursday 04 March 2021… Read More →
IIAR> Best Practices Paper: Building an effective AR plan
REGISTER for IIAR> webinar on NEW IIAR> Best Practices Paper: build your AR plan by Sarita Kincaid, Robin Schaffer, Ludovic Leforestier #Archat @saritakAR @robinjs19 @lludovic
IIAR> Best Practices Paper: Scaling AR Reach
This new IIAR Best Practices Paper: Scaling AR Reach by Katie Webb of Oracle and Ludovic Leforestier IIAR Board Member
Around Peter O’Neill from Research in Action in 10 questions
Today’s IIAR> Around in 10 questions interview is with Peter O’Neill / Research Director, Research in Action GmbH (LinkedIn, @poneillxforr, blog) who is the Lead Analyst for B2B Marketing. What are your coverage areas?Marketing Process, Organisation, and Automation (more…)
IIAR> Webinar: partnering with industry analysts for effective AR
As a follow up to the 2020 IIAR> Analyst Relations Awards, we’ll be doing a deep dive on The IIAR> 3R’s methodology, sharing an aggregate view on what hundreds of analysts said were the most important qualities they value most about AR professionals, and how you can leverage that feedback to deliver the most effective… Read More →
IIAR> Monthly Meet-up Jan’21
On Thursday 14 January 2021 we will host our first monthly IIAR> virtual meet-up in the New Year 2021. This month the focus of our discussion will be around the changes in the analyst firm landscape over the last couple of years e.g. Informa – Omdia, 451/ IHS – S&P Global, ESG, etc. Join us… Read More →
IIAR> Best Practices Webinar: Scaling AR – connecting with the long tail is a must for your influencer strategy
This new IIAR> Best Practices Paper will be presented by Katie Webb (LinkedIn, @katiewebb) of Oracle and Ludovic Leforestier (@lludovic, LinkedIn) at Criteo and IIAR> Board Member. (more…)
[GUEST POST] Book Review: Schaffer’s guide to analyst relations transformation
Robin Schaffer’s new book, Analysts on Analyst Relations, weaves the verbatim recommendations of dozens of veteran analysts into a powerful argument for AR teams to test out leading-edge AR activities, far beyond what passes for regular AR best practice. Schaffer is a long-time AR leader.
Special year, special awards: The IIAR> Announces Industry Analysts and Analyst Relations of the Year Awards 2020
The IIAR> recognise top industry analysts and influencer relations professionals at a global virtual celebration; winners are IDC, Peggy O’Neill / Informatica, and the Oracle AR team London, Friday 18th December 2020. The Institute of Industry Analyst Relations (IIAR>), a not-for-profit member influencer relations association announced the winners of Analyst and Firm of the Year… Read More →
Announcing the IIAR> Awards 2020!
At the IIAR>, we believe in taking a stance and recognizing greatness when we see it -an approach we find more impactful than sprinkling awards to dozens of “winners”. Analyst of the Year 2020 (more…)
[GUEST POST] How software vendors view analyst companies in 2021
By Dr. Thomas Mendel P.D., Managing Director Research In Action Every year, Research In Action surveys 10,000+ enterprise IT and business decision makers in order to gain insights on strategy, investments and ongoing challenges of technology innovation in the IT and marketing automation realm. These surveys feed our Vendor Selection Matrix™ reports and give us… Read More →
Around Peter O’Neill from Research in Action in 10 questions
Today’s IIAR> Around in 10 questions interview is with Peter O’Neill / Research Director, Research in Action GmbH (LinkedIn, @poneillxforr, blog) who is the Lead Analyst for B2B Marketing. What are your coverage areas?Marketing Process, Organisation, and Automation (more…)
Special year, special awards: The IIAR> Announces Industry Analysts and Analyst Relations of the Year Awards 2020
The IIAR> recognise top industry analysts and influencer relations professionals at a global virtual celebration; winners are IDC, Peggy O’Neill / Informatica, and the Oracle AR team London, Friday 18th December 2020. The Institute of Industry Analyst Relations (IIAR>), a not-for-profit member influencer relations association announced the winners of Analyst and Firm of the Year… Read More →
IIAR> Webinar: IDC in 2021
Join us for a presentation for an overview of the IDC MarketScape product, methodology and discuss upcoming plans for 2021 Hosted by Andrew Hsu (@andrew0hsu, LinkedIn) and Yvonne Kaupp (@YveKaupp, LinkedIn), with Karen Moser / Director of Product Management, IDC (LinkedIn) , will share an overview of IDC’s evaluative research portfolio and showcase the new IDC RFI Dashboard tool… Read More →
Around Kevin Bailey from Synergy Six Degrees in 10 questions
Today’s IIAR> Around in 10 questions interview is with Kevin Bailey / Principal Analyst, Synergy Six Degrees (@BaileyK62, LinkedIn, Blog) who covers cybersecurity, GTM, blockchain, distributed ledger, information security and protecting all data. (more…)
IIAR> Discussion Group: approaching research contracts negotiations in a pandemic
The Covid_19 and economic impact of lockdown is making 2020 truly unique, squeezing budgets for all companies. Most technology vendors hold contracts with the likes of Gartner, Forrester, IDC, Omdia, 451 and others ; and renewals for 2021 are predictably going to be tense. (more…)
IIAR> Webinar: Truths, Lies, & Influence: How Reviews are Disrupting Analyst Relations
Truths, Lies, and Influence: How Reviews are Disrupting Analyst Relations – an IIAR> webinar with TrustRadius CEO Vinay Bhagat
IIAR> Webinar: Peer Insights Updates
Gartner Peer Insights has recently made changes. Hear from Shannon Wedding (LinkedIn, @shannon_wedding) and Anatoli Olkhovets (LinkedIn, @anatoli_o) on what AR pros need to know about what’s new with Peer Insights. This webinar will be hosted by Andrew Hsu (@andrew0hsu, LinkedIn) / IIAR> Board Member for Events and Simon Jones (@SimonDestrier, LinkedIn) / IIAR> Board Member for Membership. Join… Read More →
IIAR> Forum: Have your say on Gartner’s Initiatives for AR pros
Hard on the heels of Gartner’s presentation to IIAR> members on its new initiatives for AR professionals, we’re opening up the conversation to our member in an open forum session. Join us for a no holds barred debrief – to be held under the Chatham House Rule – where we’ll drill into the thought-provoking insights… Read More →
IIAR> Webinar: Gartner’s Initiatives for Analyst Relations Professionals
As many have heard, Gartner has recently established an AR advisory team, similar to Forrester’s AR Council. They’ve also launched a new product specifically for AR professionals that we know many members have questions about. The IIAR is excited to invite Lindsay McKinney (LinkedIn, @lindsaymccune) / Sr. Director Analyst and Matt Goldman (LinkedIn) / Managing… Read More →
[JOB POSTING] Senior Manager Analyst Relations / HCL, Noida/ Chennai / Bangalore, India
Roles & Responsibility Implement a strategic plan designed to enhance the visibility and perception with independent analysts Proactively establish and maintain relationships with independent analysts and influencers; Communicate company news and points of view Identify industry and competitive insights and contribute to internal updates Apply metrics for program measurement; use data to drive budget decisions Prepare spokespeople for engagement with… Read More →
[JOB POSTING] Senior Influencer Relations Manager / Genesys, CA/IN, USA
Genesys is looking for a Sr. Manager of Analyst Relations focused on Independent Influencers to build on the foundation we established with analysts in the contact center market, including Gartner, Forrester, OMDIA, IDC and others. As a diverse business with a variety of use cases, Genesys will engage independent analysts in a variety of markets…. Read More →
[JOB POSTING] Agency AR professional / Destrier, UK or USA
Do you have what it takes to “move the dot”? Destrier is looking for a mid-/senior-level Analyst Relations professional to join our award-winning team, either part- or full-time, to work with global players in the technology services arena. (more…)
[JOB POSTING] Analyst Relations Senior Account Executive or Account Manager / H&K, London
H+K’s Tech practice is one of H+K London’s leading and highest performing sectors and has grown rapidly over the last six years. The experience of the 35+ team spans integrated communications, from corporate, B2B and consumer communications, to digital + social, influencers, analyst relations, content marketing and internal communications. We understand technology ecosystems, consumer and business audiences and… Read More →
[JOB POSTING] Senior Analyst Relations and Technical Evangelist / Creation, Boston, MA, USA
Creatio is one of the fastest growing enterprise SaaS companies offering a leading low-code platform for process management and CRM. With amazing opportunities ahead of us, Creatio is looking for a Senior Analyst Relations and Technical Evangelist to make a significant impact on our analyst / influencer relations program results and brand awareness growth. (more…)
[JOB POSTING] Senior Manager Analyst Relations / KPMG, London
The Senior Manager, Analyst Relations will provide support for analyst relations for KPMG globally. This role will help manage the overall analyst relations agenda and coordinate leadership interactions with analysts to advance KPMG’s brand and capability recognition in the marketplace. This role will help drive our brand and capabilities around core KPMG service offerings and… Read More →
[JOB POSTING] Corporate Analyst Relations, Strategic Engagement Manager / IBM, USA, various locations
IntroductionUncover and transform insights into creative experiences that matter to your customers. Make every touchpoint an opportunity to engage. As a Marketing Professional at IBM, you will create stories that cut through noise and have an impact on your audience. IBM is trailblazing the Agile Marketing approach, allowing you to work with speed, adaptability and… Read More →
[JOB POSTING] Analyst Relations Leader, Collaboration / Cisco, US Remote
What You’ll Do As an Analyst Relations leader you will facilitate ongoing, 2-way dialogue between Cisco and industry analysts, working to build awareness for the company and our products, while delivering analyst insights and feedback to Cisco’s GMs and key partners/interactors. You will lead a team of AR managers to executive on the Analyst Relations… Read More →
[JOB POSTING] Analyst Relations professional / Dialpad, USA
Dialpad (www.dialpad.com), a leading provider of intelligent, cloud-based unified communications, contact center, conferencing, and meeting room solutions, is pioneering a new modern way of working that helps people work smarter from anywhere, on their own terms, and using any device so they can get their best work done. Dialpad recently secured $100M in Series E funding and… Read More →
[JOB POSTING] Analyst Releations Director / Everbridge, Burlington, MA, USA
Everbridge is looking for a Analyst Relations Director with experience running analyst relations at a security or enterprise software company. This role requires a strong leader to manage relationships with key analysts and senior leaders at the company to develop a constructive, consultative relationship between Everbridge and the analyst community. (more…)
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