Thanks to everyone who participated in the 2021 IIAR> Salary Survey, sponsored by ARInsights and managed by CB Resourcing. One of the key findings is that analyst relations (AR) and influencer relations professional compensation has shot up, reaching almost USD 350k at the top end. IIAR> Members are invited to a webinar where a panel …
Drawing on the 2017 IIAR> Salary Survey produced by CB Resourcing, we thought it would be interesting to expand the information gathered with a comparison against the wider sector of public relations. The size of the gap between AR and PR is staggering When we compare Analyst Relations to more general Public Relations roles …
Why is Analyst Relations commanding a 46% salary premium over Public Relations? Read More »
As a highly specialised profession, Analyst relations roles are notoriously hard to evaluate when it comes to compensation. They are often hard to find profiles, can report to different functions and thus bother recruiters and employers are often at pains to make the right call on salaries. In addition, expertise areas and their drivers are …
How much are you worth? Introducing the IIAR Salary Survey Read More »
The analyst relations profession has, like the industry analyst industry, been a beneficiary of the difficult times over the last few years. While staff turnover has slowed greatly, AR managers continue to win a substantial salary premium over other marketing and communications managers. Because the compensation packages of AR managers can be complex, it’s been hard to get clear data until this month when the IIAR published its first AR salaries survey.
Please help us to benchmark AR salaries by taking a moment to fill in the short questionnaire at http://bit.ly/aAoZQT.
If any of you have ever tried to use one of those online salary comparison sites, it will typically list Public Relations when you enter Analyst Relations. It’s not that we take offence, it’s just that the PR market is so much more developed and larger than the AR world, that the results are far from accurate. And in these times when supply outweighs demand, and many AR professionals are competing for jobs, solid evidence to assess – and prove – your worth is invaluable.
