IIAR> Best Practices Paper: Building an effective AR plan
REGISTER for IIAR> webinar on NEW IIAR> Best Practices Paper: build your AR plan by Sarita Kincaid, Robin Schaffer, Ludovic Leforestier #Archat @saritakAR @robinjs19 @lludovic
IIAR> Discussion Group
IIAR> Best Practices Paper: Scaling AR Reach
This new IIAR Best Practices Paper: Scaling AR Reach by Katie Webb of Oracle and Ludovic Leforestier IIAR Board Member
IIAR> Best Practices Webinar: Scaling AR – connecting with the long tail is a must for your influencer strategy
This new IIAR> Best Practices Paper will be presented by Katie Webb (LinkedIn, @katiewebb) of Oracle and Ludovic Leforestier (@lludovic, LinkedIn) at Starsight Communications and IIAR> Board Member.
IIAR> Discussion Group: working with Gartner
As the largest analyst firm, everyone in analyst relations is impacted by their relationship with Gartner. From contract negotiations to account management to research coverage, our AR programs are greatly impacted by Gartner’s offerings, communications.
IIAR Discussion Group on Scaling AR on April 18th
The analyst landscape is changing fast and new voices are joining the conversation with impact over potential buyers. Whilst Tier 1 analyst firms generally retain their position in the area of direct buying recommendations, the picture is different when it comes to other sources influencing the buyer journey. For instance, boutique firms are claiming their share …
IIAR Discussion Group on Scaling AR on April 18th Read More »
IIAR Discussion Group on “The Future of Analyst Relations” on January 30th
What is the future of Analyst Relations looking like? How is our field evolving? Have you recently thought about: Whether AR is evolving into “Influencer Relations”? How AR is changing to meet the evolving IT industry analyst firm landscape? How AR can adapt to — and adopt — new ways of measuring AR productivity and …
IIAR Discussion Group on “The Future of Analyst Relations” on January 30th Read More »
IIAR Discussion Group: negotiating with Gartner
Time to renew your Gartner subscription? Our members have indicated a few interesting plays by the industry analysis market leader, almost two years after its takeover of CEB. including a continued drive to multi-year contracts and aggressive drive to sell their $150k executives offerings, effectively mirroring the EXP strategy for vendors. Those offerings causing much confusion …
IIAR Discussion Group: negotiating with IDC. Are you getting the best value from your contract?
Feeling the pinch in your negotiation with IDC on your subscription contract? Do you feel comfortable in buying the various Customer Segment (CS) options being pushed your way? Are you confident that you are getting value from your contracts? You’re not alone – many of your peers and IIAR members have commented (see the IIAR …
IIAR Discussion Group: negotiating with Gartner – is it the new seventies IBM?
Feeling the pinch in your Gartner negotiation?
You’re not alone -many members have commented on Gartner’s hard stance and cowboy attitude during negotiations. Out goes partnership and value selling, in comes multi-year lock-in contracts, no discounts policy and no more sweeteners such as Symposium tickets.
Building on our previous conversations niruddho Mukherjee and Ludovic Leforestier will chair run a IIAR Discussion with IIAR members, looking at Gartner’s commercial practices and solutions on the 15th February 2018 at 1600 GMT.
IIAR London Forum: Best Practice followed by NelsonHall: Getting the Message Out in a Post-Truth World
As 2017 is shaping up to be a Tectonic Year when it comes to Analyst Relations the IIAR will be holding a London Forum on April 27th and on the evergreen topic of AR Best Practice, IIAR members are invited to share and debate best practice relating to Analyst Relations, Ludovic Leforestier (LinkedIn, @lludovic), will moderate …
IIAR Discussion Group: Negotiating with Gartner
IIAR event: Negotiating-with-gartnerfor all Analyst Relations teams
#ARchat #ARcontracts
IIAR Discussion – Negotiating with Gartner – 22nd Jan 15
What – IIAR Discussion Group – Negotiating your Contract with Gartner When – Thursday the 22nd January 2015 @ 4pm GMT, 5pm CET, 12 Noon – New York Where – IIAR Webinar Who: Discussion initiated and will be chaired by Aniruddho Mukherjee (Head of AR and Branding Manager, Europe for HCL Technologies) Register Here – To attend please …
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IIAR Discussion – Negotiating your Analyst Firm Contract – 31st Oct 14
What – IIAR Discussion Group – Negotiating your Analyst Firm Contract (aka – Negotiating with Gartner) When – Friday the 31st October 2014 @ 4pm GMT, 5pm CET, 12 Noon – New York Where – IIAR Webinar Register Here – To attend please REGISTER <<HERE>>, now Successfully negotiating your contract with analyst firms and gaining best …
IIAR Discussion – Negotiating your Analyst Firm Contract – 31st Oct 14 Read More »
IIAR> Best Practice Paper: The 7+7+7 Golden Rules of Engagement
The IIAR> Rules Of Engagement for Industry Analysts and Analyst Relations Professionals is an IIAR> Best Practice Paper giving guidelines for successful relationships between both parties, including for instance NDA’s and draft reviews.
IIAR – EMEA Service Providers AR Virtual Chapter – 9th Sept 14
Subject: IIAR – EMEA Service Providers AR Virtual Chapter Date: 9th September 2014 Time: 4pm BST, 5pm CET, 6pm EET Location: IIAR Webinar Lead: Maria Forss – Director, Industry Analyst & Media Relations at Tieto, Finland This is the first meeting of the new “IIAR – EMEA Service Providers AR Virtual Chapter”. With an objective to hold …
IIAR – EMEA Service Providers AR Virtual Chapter – 9th Sept 14 Read More »
IIAR Discussion – AR Training and Certification – What do You Require ?
Date: 1st August 2014 Time: 4pm BST, 5pm CET, 11am EST Location: IIAR Webinar There is renewed interest in the IIAR Certification programme with several members completing the certification test recently. This has highlighted the need to update the test questions, expand the range and ensure it is relevant to today’s AR community and market needs. We’re exploring how we …
IIAR Discussion – AR Training and Certification – What do You Require ? Read More »
Tuesday: pre-CeBIT IIAR call on AR in Germany
IIAR Webinar: how to prep for CeBIT – join @YveKaupp @MrNesjo and @DuncanChapple tomorrow at 1600 CET #archat
IIAR Webinar with Gartner’s Nancy ‘Ombudsman’ Erskine
Join @nerskine and @lludovic on the 9/7/13 @ 1600 BST for an IIAR Webinar on the @gartner_inc #ombudsman #archat
IIAR Best Practice Paper: Plan your analyst relations programme with the AR Compass, by Charmaine Chan and Ludovic Leforestier
IIAR Webinar on the AR Compass with @charmainechan @lludovic @m_myers #archat
IIAR APJ Teleconference – Linking AR with Sales
Following on from the popular discussion held at the UK Forum in September last year, the IIAR will once again be hosting a discussion on how to link analyst relations with sales but this time focused on the Asia-Pacific / Japan (APJ) market. The call will be held on Thursday 18th October at 4pm Sydney …
