IIAR> Discussion Group

IIAR> Salary Survey 2022 Results Virtual Meeting

IIAR> Salary Survey – 2022 Results

Welcome to a New Generation of AR Professionals CB Resourcing has again built and executed a comprehensive survey of AR professionals that measured salaries. But the survey, completed in late 2022, also measured a wide variety of other aspects of the AR professional’s job: How are our teams structured? Are budgets growing or shrinking? Who …

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A Deep Dive into the IIAR 2022 Awards

A Deep Dive into the 2022 IIAR> Awards

The IIAR> Awards winners for 2022 have already been announced, and again, congratulations to all the winners and finalists. But it doesn’t end there. Do you want to know more about the survey results? Do you want to learn about what makes some of the winners and finalists so good at what they do? Then …

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IIAR> Discussion Group: managing Analyst-Advisory Day

IIAR> Discussion Group: managing Analyst-Advisory Day

Our next IIAR> Best Practice Paper will be on managing Analyst -advisory days. Join the IIAR> Editorial Committee on the 2nd of August 2022 for a discussion on how to best leverage those crucial days with industry analysts and Sourcing Advisors for maximum AR impact. This discussion for IIAR> members will be hosted by IIAR> …

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IIAR> Discussion Group: managing analyst inquiries

IIAR> Discussion Group: managing inquiries

Our next IIAR> Best Practice Paper will be on managing analyst inquiries. Join the IIAR> Editorial Committee on the 11th November 2021 for a discussion on how to best leverage those advisory calls with industry analysts included in your RAS (research and advisory services) contracts for maximum AR impact. This discussion for IIAR> members will …

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2011_Negotiation_pandemic_hero

IIAR> Discussion Group: approaching research contracts negotiations in a pandemic

The Covid_19 and economic impact of lockdown is making 2020 truly unique, squeezing budgets for all companies. Most technology vendors hold contracts with the likes of Gartner, Forrester, IDC, Omdia, 451 and others ; and renewals for 2021 are predictably going to be tense.

IIAR> Discussion Group: working with Gartner with Andrew Hsu and Aniruddho Mukherjee

IIAR> Discussion Group: working with Gartner

As the largest analyst firm, everyone in analyst relations is impacted by their relationship with Gartner. From contract negotiations to account management to research coverage, our AR programs are greatly impacted by Gartner’s offerings, communications.

IIAR Discussion Group on Scaling AR on April 18th

The analyst landscape is changing fast and new voices are joining the conversation with impact over potential buyers. Whilst Tier 1 analyst firms generally retain their position in the area of direct buying recommendations, the picture is different when it comes to other sources influencing the buyer journey. For instance, boutique firms are claiming their share …

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Gerry van Zandt and Ludovic Leforestier - IIAR

IIAR Discussion Group on “The Future of Analyst Relations” on January 30th

What is the future of Analyst Relations looking like?  How is our field evolving? Have you recently thought about: Whether AR is evolving into “Influencer Relations”? How AR is changing to meet the evolving IT industry analyst firm landscape? How AR can adapt to — and adopt — new ways of measuring AR productivity and …

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Gartner IIAR logos

IIAR Discussion Group: negotiating with Gartner

Time to renew your Gartner subscription? Our members have indicated a few interesting plays by the industry analysis market leader, almost two years after its takeover of CEB. including a continued drive to multi-year contracts and aggressive drive to sell their $150k executives offerings, effectively mirroring the EXP strategy for vendors. Those offerings causing much confusion …

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IIAR negotiating with forrester. aniruddho Mukherjee, ludovic leforestier

IIAR Discussion Group: negotiating with Forrester. Are you getting the best value from your contract?

Feeling the pinch in your negotiation with Forrester on your subscription contract?Do you feel comfortable in buying the multiple seats being pushed your way? Is Forrester covering the technology and business areas that are important for you?  You’re not alone – many of your peers and IIAR members have commented (see the IIAR Tragic Quadrant …

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IIAR negotiating with IDC, aniruddho mukherjee, ludovic leforestier,

IIAR Discussion Group: negotiating with IDC. Are you getting the best value from your contract?

Feeling the pinch in your negotiation with IDC on your subscription contract? Do you feel comfortable in buying the various Customer Segment (CS) options being pushed your way? Are you confident that you are getting value from your contracts? You’re not alone – many of your peers and IIAR members have commented (see the IIAR …

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IIAR Discussion Group: negotiating with Gartner

IIAR Discussion Group: negotiating with Gartner – is it the new seventies IBM?

Feeling the pinch in your Gartner negotiation?

You’re not alone -many members have commented on Gartner’s hard stance and cowboy attitude during negotiations. Out goes partnership and value selling, in comes multi-year lock-in contracts, no discounts policy and no more sweeteners such as Symposium tickets.
 
Building on our previous conversations niruddho Mukherjee and Ludovic Leforestier will chair run a IIAR Discussion with IIAR members, looking at Gartner’s commercial practices and solutions on the 15th February 2018 at 1600 GMT.

IIAR London Forum: Best Practice followed by NelsonHall: Getting the Message Out in a Post-Truth World

As 2017 is shaping up to be a Tectonic Year when it comes to Analyst Relations the IIAR will be holding a London Forum on April 27th and on the evergreen topic of AR Best Practice, IIAR members are invited to share and debate best practice relating to Analyst Relations, Ludovic Leforestier (LinkedIn, @lludovic), will moderate …

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