Expanding AR’s Toolbox: Non-traditional AR Services (05/25)

The IIAR> is pleased to announce an exclusive webinar on the topic of unique analyst and advisory firm offerings that go beyond traditional research. Our featured guests from Horizon Seven, IDC, and ISG will share practical use cases and insights on services like bid support, contract intelligence, and price benchmarking — all designed to help AR professionals deliver greater business impact.

Whether you’re looking to strengthen ties with sales or broaden your strategic value, this session will offer fresh ideas and actionable takeaways for your AR playbook.

Join us to:

• Gain Strategic Insights: Understand the latest trends and strategies technology vendors are using to drive growth.
• Enhance AR Practices: Learn about analyst firm and advisory firm offerings that will resonate with Sales. 
• Network with the AR Community: Connect with fellow AR pros.

Don’t miss this opportunity to stay ahead in the rapidly evolving world of analyst relations. Register today to secure your spot!

Our Guests :

• Alex Bakker / Director of Primary Research, ISG (LinkedIn)
• Joseph Loiselle / Group VP, IDC (LinkedIn)
• Melanie Humphries / CEO, Horizon Seven (LinkedIn)

This IIAR> Webinar will be hosted by:

• Christopher Manfredi / Global Analyst Relations Director, Sprout Social, IIAR> Chapter Co-lead (LinkedIn)
• Ed Gyurko / Global and EMEA Analyst Relations and Advisor Relations Consultant, IIAR> Member (LinkedIn)
• Ludovic Leforestier / IIAR> Board Member and Founder Starsight (LinkedIn, @lludovic.bsky.social)

Date> Thursday 08 May 2025
Time> 0800 PDT / 1100 EDT / 1600 GMT / 2030 IST (other time zones)

Slides and recording will be available on the IIAR> Members Area

• The full recording of this webinar will be available to Members on the IIAR> Members video library.
• Become an IIAR> member today to receive access to the LIVE streaming or to the stored content.
• The presentation slides of this webinar is available to Members on the IIAR> Members file library.

Video highlights

Other IIAR> Analyst Firm Webinars

• IIAR> Analyst Firm Webinar: Omdia – Highlights (04/26)
•  IIAR> Analyst Firm Webinar: Omdia (04/26)
• IIAR> Analyst Firm Webinar : IDC- Highlights (02/26)
• IIAR> Analyst Firm Webinar: IDC (02/26)
• IIAR> Analyst Firm Webinar : Dresner Advisory Services – Highlights (10/25)
• IIAR> Analyst Firm Webinar: Dresner Advisory (10/25)
• IIAR> Analyst Firm Webinar : BARC – Highlights (09/25)
• IIAR> Webinar on Expanding AR’s Toolbox: Non-Traditional AR Services – Highlights (05/25)
• IIAR> Analyst Firm Webinar: BARC (09/25)
• IIAR> Webinar : Psychology of Personal Influence in Analyst Relations (07/25)