Our Goals

 Mission Statement

The Institute of Industry Analyst Relations’ mission is to enhance the awareness, image and practice of the analyst relations profession globally.

Aims and objectives

The IIAR aims to:

Provide a forum

  • To share ideas, experiences and best practices
  • To collaborate and speak on issues of concern to the analyst relations community
  • To provide networking opportunities for professionals

Serve as a reference on influencer relations

  • Best practice and case studies
  • Training, conferences and AR events
  • Analyst firms
  • AR specialist services and consultancies
  • Job opportunities

Act as a vehicle to examine and advise on

  • Ethical standards relating to AR
  • AR training and accreditation
  • Other initiatives to strengthen the image and practice of the AR profession


Thought leadership from the IIAR