IIAR> Logo

The IIAR> Goals

Mission Statement

The Institute of Influencer & Analyst Relations (IIAR>) mission is to raise awareness of the analyst & B2B influencer relations profession globally, promote its awareness, share best practices and enable networking.

Aims and objectives

The IIAR> aims to:

Provide a forum for AR and IR professionals

  • To share ideas, experiences and best practices
  • To collaborate and speak on issues of concern to the analyst relations community
  • To provide networking opportunities for professionals

Serve as a reference on analyst & influencer relations

  • Best practice and case studies
  • Training, conferences and AR events
  • Analyst firms
  • AR specialist services and consultancies
  • Job opportunities 

Act as a vehicle to examine and advise on AR issues

  • Ethical standards relating to AR
  • AR training and accreditation
  • Other initiatives to strengthen the image and practice of the AR profession

Who are analysts and what is analyst relations (AR)?

More thought leadership from the IIAR>

Check our library of IIAR> Best Practice Papers and IIAR> Primers.