About the IIAR>

IIAR> Logo
Logo of the Influencer & Analyst Relations (IIAR>)

Welcome to the Institute of Influencer & Analyst Relations

The IIAR> is a not-for-profit organisation established to raise awareness of analyst relations and the value of industry analysts, promote best practice amongst analyst relations professionals, enhance communication between analyst firms and vendors, and offer opportunities for AR practitioners to network with their industry peers.

Membership is open to everyone in the analyst relations community. To find out more about the benefits of joining and to apply for membership, click here: Why join the IIAR>?

Mission Statement

The Institute of Industry Analyst Relations’ mission is to enhance the awareness, image and practice of the analyst relations profession globally.

Aims and objectives

The IIAR aims to:

Provide a forum

  • To share ideas, experiences and best practices
  • To collaborate and speak on issues of concern to the analyst relations community
  • To provide networking opportunities for professionals

Serve as a source of information on

  • Best practice and case studies
  • Training, conferences and AR events
  • Analyst firms
  • AR specialist services and consultancies
  • Job opportunities

Act as a vehicle to examine and advise on

  • Ethical standards relating to AR
  • AR training and accreditation
  • Other initiatives to strengthen the image and practice of the AR profession

IIAR> Best Practice Papers

The IIAR maintains a library of best practice papers on a variety of analyst relations topics that are of interest to its members. Papers may be donated by service providers and members, or commissioned by IIAR. The reports are designed to highlight the experts and share best practice for particular AR topics. Check the editorial calendar here: IIAR> Best Practices Papers.


The IIAR is very much a grassroot organisation powered by its members organised in Task Forces. The day to day running of the IIAR is assumed by our secretary, supervised by the IIAR> board.

About the IIAR> blog

This blog aims to communicate on the IIAR, on influencer relations function and best practices. It is authored by the IIAR members or guests by invitation ; the  opinions expressed herein are those of the individual post author and might not necessarily reflect the views of their employers or other members of the IIAR>.

While every effort has been made to ensure accuracy and compliance with copyright laws, we can’t be held liable for any unintentional misrepresentation on this post but are happy to correct any wrongs quickly.


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Contact the IIAR

For further information, please email us or submit your enquiry via the form below