View video recaps from IIAR> Webinars and more thought leadership on influencer & analyst relations (AR), industry analyst firms, their offerings, research methodologies, how technology firms should engage with them –and much more. IIAR> Members have access to the full webinars on our IIAR> Member Portal.
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IIAR> Analyst Firm Webinar: Omdia – Highlights (04/26)
Check the highlights of our IIAR> Firms Webinar with Omdia Alexia O’Sullivan/ VP & Global AR Leader and IIAR> Member, Capgemini (Linkedin), Ashutosh Dikshit / IIAR> UK Chapter Co-Lead and AR Lead, Amdocs (LinkedIn), Aniruddho Mukherjee / IIAR> Board Member and Analyst Relations Lead EMEA, Amazon Web Services (LinkedIn), Kristine Neufeld / Industry AR, NVIDIA (LinkedIn), Ludovic Leforestier/ IIAR> Board Member and Founder Starsight Communications (LinkedIn), Bill Morelli / I&A President, Omdia (LinkedIn), Evan Kirchheimer / Chief Research Officer, Omdia (Linkedin), Iva Gotovac / VP Marketing, Omdia (LinkedIn), Mengya Du / VP Product, Technology and Strategy, Omdia (LinkedIn) on Wednesday 29 April 2026
Read the blog post here for the slides, recording and IIAR> Viewpoint.
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IIAR> Analyst Firm Webinar : IDC- Highlights (02/26)
Check the highlights of our IIAR> Firms Webinar with IDC Meredith Whalen / Chief Research and Data Officer, IDC (LinkedIn), Joe Bradley / SVP AI & Chief Scientist, IDC (LinkedIn), Chris Germann / Independent AR professional, IIAR> Member (LinkedIn), Ludovic Leforestier/ IIAR> Board Member and Founder Starsight Communications (@lludovic, LinkedIn), Noelle Shipley / Independent AR professional (LinkedIn) on Tuesday 3rd February 2026
Read the blog post here.
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IIAR> Analyst Firm Webinar : Dresner Advisory Services – Highlights (10/25)
Check the highlights of our IIAR> Firms Webinar with Dresner Advisory Services Howard Dresner / Founder and Chief Research Officer, Dresner Advisory Services (LinkedIn), Jamie Popkin / Research Fellow, Dresner Advisory Services (LinkedIn), Jeff Lynn / Vice President of Client Development, Dresner Advisory Services (LinkedIn), Gerry Van Zandt / Senior Director, Analyst Relations, Alteryx, IIAR> Member (LinkedIn), Dr. Jochen Wolf / Global Communications and Analyst Relations Professional, IIAR> Member, Ludovic Leforestier / IIAR> Board Member and Founder Starsight (LinkedIn, @lludovic.bsky.social) (LinkedIn) on Thursday 9th October 2025.
Read the blog post here.
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IIAR> Webinar on Expanding AR’s Toolbox: Non-Traditional AR Services – Highlights (05/25)
Check the highlights of our IIAR> Firms Webinar with Alex Bakker / Director of Primary Research, ISG (LinkedIn), Joseph Loiselle / Group VP, IDC (LinkedIn), Melanie Humphries / CEO, Horizon Seven (LinkedIn), Christopher Manfredi / Global Analyst Relations Director, Sprout Social, IIAR> Chapter Co-lead (LinkedIn), Ed Gyurko / Global and EMEA Analyst Relations and Advisor Relations Consultant, IIAR> Member (LinkedIn), Ludovic Leforestier / IIAR> Board Member and Founder Starsight (LinkedIn, @lludovic.bsky.social) on Thursday 08 May 2025
Read the blog post here.
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IIAR> Analyst Firm Webinar Highlights: Phil Fersht, Elena Christopher and Sia Ravari / HFS Research (5/24)
Check the highlights of our IIAR> Firms Webinar with HFS Research’s Phil Fersht / CEO & Chief Analyst (LinkedIn), Elena Christopher / Chief Strategy Officer (LinkedIn) and Sia Ravari / Chief Growth Officer & Global Head of Sales (LinkedIn) hosted by Alexia O’Sullivan / VP & Global Analyst Relations Leader at Capgemini / (LinkedIn), Ludovic Leforestier / IIAR> Board Member and Founder Starsight Communications (@lludovic, LinkedIn) and Pedro Domingues / IIAR> UK Chapter Co-Lead and Global Analyst Relations Lead, Avanade (LinkedIn) on the 16th May 2024.
Read the blog post here.
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IIAR>Analyst Firm Webinar : TBR – Highlights (03/25)
Check the highlights of our IIAR> Firms Webinar with TBR Dan Demers / Senior Vice President Sales and Marketing, TBR (LinkedIn) , Patrick Heffernan / Principal Analyst and Practice Manager, TBR (LinkedIn) , Ludovic Leforestier / IIAR> Board Member and Founder Starsight Communications (@lludovic, LinkedIn) ,Aaron Cooper / IIAR> UK Chapter Co-Lead and Head of Analyst and Advisor Relations, Computacenter (Linkedin) on Thursday 3rd April.
Read the blog post here.
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IIAR> interview with Josh Greenbaum / Enterprise Applications Consulting
In our upcoming Independent Analyst Panel, the IIAR> brings together five leading independent analysts and six analyst relations (AR) co-hosts to discuss the value they bring to organizations. IIAR> members will gain a deeper understanding of how independent analysts operate, their specialized expertise, and the strategic benefits they provide beyond traditional large research firms. Meet one of our panelists, Josh Greenbaum / Principal, Enterprise Applications Consulting (LinkedIn).
…IIAR> interview with Josh Greenbaum / Enterprise Applications ConsultingRead More »
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IIAR> interview with Pete Tiliakos / GxT Advisors
In our upcoming Independent Analyst Panel, the IIAR> brings together five leading independent analysts and six analyst relations (AR) co-hosts to discuss the value they bring to organizations. IIAR> members will gain a deeper understanding of how independent analysts operate, their specialized expertise, and the strategic benefits they provide beyond traditional large research firms. Meet one of our panelists, Pete A. Tiliakos / Principal Analyst & Strategic Advisor, GxT Advisors – Payroll Influences (Linkedin).
…IIAR> interview with Pete Tiliakos / GxT AdvisorsRead More »
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IIAR> Analyst Firm Webinar: Informa TechTarget – Highlights (01/25)
Check the highlights of our IIAR> Firms Webinar with Omdia’s Bill Morelli / I&A President, Omdia (LinkedIn), Evan Kirchheimer / Chief Research Officer, Omdia (Linkedin) and Iva Gotovac / VP Marketing , Omdia (Linkedin) ,Crystal Golightly / IIAR> Board Member and VP, Customer Experience and Operations, ARInsights (LinkedIn), Ludovic Leforestier / IIAR> Board Member and Founder Starsight Communications (@lludovic, LinkedIn) and Nathan Herrman / AR Manager, Ericsson (LinkedIn) on Thursday 23rd January.
Read the blog post here.
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IIAR> Analyst Firm Webinar Highlights: Sarwant Singh, Christian Renaud, Milan Rao and Vineet Augustine / MarketsandMarkets (10/24)
Check the highlights of our IIAR> Firms Webinar with MarketsandMarket’s Sarwant Singh / President & CCO, MarketsandMarkets (LinkedIn), Christian Renaud / Global Head Technology Practice, MarketsandMarkets (LinkedIn), Milan Rao / COO & CRO, MarketsandMarkets (LinkedIn) and Vineet Augustine / VP EMEA Technology Practice, MarketsandMarkets (LinkedIn) hosted by Ludovic Leforestier / IIAR> Board Member and Founder Starsight Communications (@lludovic, LinkedIn) and Crystal Golightly / IIAR> Board Member and VP, Customer Experience and Operations, ARInsights (LinkedIn) on the 10th October 2024.
Read the blog post here.
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IIAR> Analyst Firm Webinar Highlights: Bill Morelli, Evan Kirchheimer and Iva Gotovac / Omdia (9/24)
Check the highlights of our IIAR> Firms Webinar with Omdia’s Bill Morelli / I&A President, Omdia (LinkedIn), Evan Kirchheimer / Chief Research Officer, Omdia (Linkedin) and Iva Gotovac / VP Marketing , Omdia (Linkedin) hosted by Ludovic Leforestier / IIAR> Board Member and Founder Starsight Communications (@lludovic, LinkedIn) and Aniruddho Mukherjee / IIAR> Board Member and Analyst Relations Lead EMEA, Amazon Web Services (@aniruddho, LinkedIn) on the 26th September 2024.
Read the blog post here.
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IIAR> Analyst Firm Webinar Highlights: Brian Partridge and Kelly Morgan / 451 Research (8/24)
451 Group, IIAR>, IIAR> Analyst Firm Webinar, IIAR> Vlog, IIAR> Webinar, IT Analysis Firms, S&P Global Market IntelligenceCheck the highlights of our IIAR> Firms Webinar with 451 Research’s Brian Partridge / Head of 451 Research / Kagan, S&P Global Market Intelligence (LinkedIn) and Kelly Morgan / Research Director, Datacenter Services & Infrastructure at 451 Research S&P Global Market Intelligence (LinkedIn) hosted by Ludovic Leforestier / IIAR> Board Member and Founder Starsight Communications (@lludovic, LinkedIn) Aniruddho Mukherjee / IIAR> Board Member and Analyst Relations Lead EMEA, Amazon Web Services (@aniruddho, LinkedIn) and Denise Rueb / Head of Global Analyst Relations, Hitachi Ventara (LinkedIn) on the 15th August 2024.
Read the blog post here.
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IIAR> Analyst Firm Webinar Highlights: Andy Lawrence and Simon Carruthers / Uptime Institute (5/24)
Check the highlights of our IIAR> Firms Webinar with Uptime Institute’s Andy Lawrence / Executive Director of Research (LinkedIn) and Simon Carruthers / Senior Vice President (LinkedIn) hosted by Ludovic Leforestier / IIAR> Board Member and Founder Starsight Communications (@lludovic, LinkedIn) and Ashutosh Dikshit / IIAR> UK Chapter Co-Lead and Analyst Relations Lead Digital & Customer Experience, Amdocs (LinkedIn) on the 30th May 2024.
Read the blog post here.
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IIAR> Analyst Firm Webinar Highlights: Phil Fersht, Elena Christopher and Sia Ravari / HFS Research (5/24)
Check the highlights of our IIAR> Firms Webinar with HFS Research’s Phil Fersht / CEO & Chief Analyst (LinkedIn), Elena Christopher / Chief Strategy Officer (LinkedIn) and Sia Ravari / Chief Growth Officer & Global Head of Sales (LinkedIn) hosted by Alexia O’Sullivan / VP & Global Analyst Relations Leader at Capgemini / (LinkedIn), Ludovic Leforestier / IIAR> Board Member and Founder Starsight Communications (@lludovic, LinkedIn) and Pedro Domingues / IIAR> UK Chapter Co-Lead and Global Analyst Relations Lead, Avanade (LinkedIn) on the 16th May 2024.
Read the blog post here.
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IIAR> Analyst Firm Webinar Highlights: Mark Smith, Jan Erik Aase, John Boccuzzi and Paul Reynolds / ISG + Ventana (4/24)
Check the highlights of our IIAR> Firms Webinar with ISG’s Mark Smith / Partner and Head of Software Research (LinkedIn), Jan Erik Aase / Partner and Global Head of ISG Provider Lens in ISG (LinkedIn), John Boccuzzi / President of ISG Research (LinkedIn) and Paul Reynolds / Chief Research Officer for Partner Provider Services (LinkedIn) hosted by Ludovic Leforestier / IIAR> Board Member and Founder Starsight Communications (@lludovic, LinkedIn) and Nathan Herrman / IIAR> NA Chapter Co-Lead and AR Manager, Cradlepoint (LinkedIn) on the 25th April 2024.
Read the blog post here.
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IIAR> Analyst Firm Webinar Highlights: Katrina Menzigian and Abishek Singh / Everest Group (4/24)
Check the highlights of our IIAR> Firms Webinar with Everest Group’sKatrina Menzigian / Vice President AR Engagement (@kmenzigian, LinkedIn) and Abhishek Singh / Partner Information Technology Services (@AbhishekxSingh, LinkedIn) hosted by Ludovic Leforestier / IIAR> Board Member and Founder Starsight Communications (@lludovic, LinkedIn) and Ashutosh Dikshit / IIAR> UK Chapter Co-Lead and Analyst Relations Lead Digital & Customer Experience, Amdocs (LinkedIn) on the 18th April 2024.
Read the blog post here.
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IIAR> Analyst Firm Webinar Highlights: Ben Book and Jon Collins / GigaOm (3/24)
Check the highlights of our IIAR> Firms Webinar with GigaOm’s Ben Book / CEO & Co-Founder (@jonno, LinkedIn) and Jon Collins / VP of Engagement (@Ben_Book, LinkedIn) hosted by Ludovic Leforestier / IIAR> Board Member and Founder Starsight Communications (@lludovic, LinkedIn), Rachel Kaltenbach / Director, Global Analyst Relations, Veeam (LinkedIn) and Christopher Manfredi / Director, Global Analyst Relations, Sprout Social, Inc. (@connextstrategy, LinkedIn) on the 28th March 2024.
Read the blog post here.
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IIAR> Analyst Firm Webinar Highlights: Mike Beaudet and John McKnight / ESG (11/23)
Check the highlights of our IIAR> Firms Webinar with ESG’s Mike Beaudet / SVP Strategic Client Campaigns and Programs (LinkedIn) and John McKnight / SVP Research & Strategy (LinkedIn) hosted by Ludovic Leforestier / IIAR> Board Member and Founder Starsight Communications (@lludovic, LinkedIn) and Gerry Van Zandt / Senior Director, Analyst Relations, Alteryx (@gerryvz, LinkedIn) on the 9th November 2023.
Read the blog post here.
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IIAR> What is your AR Story with Jennifer Yousef
Crystal Golightly/ (@crysgolightly, LinkedIn), IIAR> Board member for Operations and Community Manager Deepak George (@deepacgeorge, LinkedIn) share their conversation with fellow IIAR> Member & Certified AR Professional, Jennifer Yousef (Linkedin) on her AR journey on 9th August 2022.
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IIAR> What is your AR Story with Jerome Pineau
Crystal Golightly / (@crysgolightly, LinkedIn), IIAR> Board member for Operations and Community Manager Deepak George (@deepacgeorge, LinkedIn) share their conversation with fellow IIAR> Member & Certified AR Professional, Jerome Pineau (Linkedin) on her AR journey on 6th July 2022.
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IIAR> What is your AR Story with Annie Wang
Crystal Golightly / (@crysgolightly, LinkedIn), IIAR> Board member for Operations and Community Manager Deepak George (@deepacgeorge, LinkedIn) share their conversation with fellow IIAR> Member & Certified AR Professional, Annie Wang (Linkedin) on her AR journey on 8th May 2022.
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IIAR> What is your AR Story with Ankit Holani
Crystal Golightly/ (@crysgolightly, LinkedIn), IIAR> Board member for Operations and Community Manager Deepak George (@deepacgeorge, LinkedIn) share their conversation with fellow IIAR> Member & Certified AR Professional, Ankit Holani (Linkedin) on his AR journey.
Ankit is really happy to be connected and part of our professional community. As a business marketer, the IIAR> provides him with additional resources that compliments his overall marketing background. Ankit has more than a decade experience of working with leading IT giants where majority of his portfolio was managing and leading Business Marketing and Analyst Relations initiatives.
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IIAR> Post Webinar Interview with Rachel Lashford / Canalys and Ludovic, Christina and Noelle
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IIAR> Post webinar recording with Sharyn Leaver / Forrester and Andrew
Webinar with Sharyn Leaver ( LinkedIn) Chief Research Officer at Forrester, Hosted by Andrew Hsu (LinkedIn) Managing Partner at Spotlight and IIAR> Member Noelle Shipley ( LinkedIn), on 23th September 2021.
…IIAR> Post webinar recording with Sharyn Leaver / Forrester and AndrewRead More »
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IIAR> Analyst Firm Webinar Highlights: Eric Simonson and Abhishek Singh / Everest Group (8/21)
Check the highlights of our IIAR> Firms Webinar with Everest Groups’ Eric Simonson (@ericsimon13 , LinkedIn) and Abhishek Singh (@Abhishekxsingh, LinkedIn) hosted by Andrew Hsu (@andrew0hsu, LinkedIn) and IIAR> Member Avinash Murthy (@aviredevil, LinkedIn) on the 26th August 2021.
Read the blog post here.
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Post IIAR> Webinar Interview with Martin Kuppinger
Video highlights of the IIAR> Webinar with Martin Kuppinger (LinkedIn) / Founder and Principal Analyst, KuppingerCole moderated by Ludovic Leforestier (LinkedIn), Anja Steinmann(LinkedIn) and Joely Urton (LinkedIn), on 8th July 2021.
…Post IIAR> Webinar Interview with Martin KuppingerRead More »
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Post IIAR> webinar interview with Jim Lundy / Aragon Research
Post IIAR> Webinar interview with Jim Lundy (LinkedIn) / Founder, CEO and Lead Analyst, Aragon Research, moderated by Ludovic Leforestier (LinkedIn) and Anja Steinmann(LinkedIn) on the 10th June 2021.
…Post IIAR> webinar interview with Jim Lundy / Aragon ResearchRead More »
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IIAR> Interview with Clint and Tim Jennings
Post Webinar Interview with Clint (Linkedin) Managing Director at Canopy Edge | Corporate Sustainability Consulting and Tim Jennings (Linkedin) Freelance Analyst & Writer on 25th May 2021.
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IIAR> Webinar: 10 truths on analyst relations for tech companies and startups
Ten truths on analyst relations (AR) for tech companies and startups by Ludovic Leforestier (LinkedIn), IIAR> Board Member at Digital4Europe 20th May 2021.
Analyst relations is perceived either as obscure or the privilege of large, established, technology vendors who have ample people resources and large budgets to subscribe to the likes of Gartner, IDC, Forrester, Omdia, etc. Yet, the upside is immense: being mentioned as a cool vendor or evaluated in a Gartner Magic Quadrant trumps any other form of endorsement to build credibility and there are other, more important, benefits in engaging with industry analysts. This session will go through the stages of analyst relations for growth companies and vendors –and it’s ROI.
Learning outcomes
- 1. What are analyst relations?
- 2. Do you need to pay for play and what are the rules of engagement?
- 3. What is the ROI from AR?
Top 10 truths on analyst relations (AR) for startups
1. Analysts are the alpha and omega of the influence game
2. Growth isn’t the only outcome… nor the first one
3. It’s never too early to engage
4. Analysts will save you time and money
5. Don’t pay to play
6. Only buy what you truly need
7. Using a PR agency to do AR as a side hustle will fail
8. Find the right analysts and influencers for you
9. Cut the fluff, prep it, own it.
10. Marathon has AR in it
Bottom-line: analyst relations can provide startups with an unfair advantage.
Keywords: IIAR>, analyst relations, AR compass, marketing
Links:
- Full blog post on Starsight.biz: 10 truths on Analyst Relations for tech startups.
- YouTube video
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IIAR> Interview with Jan Erik Aase from ISG with Ludovic Leforestier and Avinash Murthy
Post event Interview with Jan Erik Aase(LinkedIn) from ISG with Ludovic Leforestier(LinkedIn) / IIAR> Board Member @lludovicand hosted by Avinash Murthy (LinkedIn)/ Wipro, on 30th April 2021.
…IIAR> Interview with Jan Erik Aase from ISG with Ludovic Leforestier and Avinash MurthyRead More »
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Ovum Fireside Chat – IIAR version – Part 2
Ovum Fireside Chat with Gideon Gartner, Jonathan Yarmis and David Rossiter.
The birth of Ovums new Collaborative Intelligence approach to IT analysis was delivered in both London and New York. With over 350 business analysts and 150 ICT analysts Ovum is in a unique position to offer insightful analysis that offers genuine value to businesses.
Read this post on the IIAR blog for more information: http://iiar.wordpress.com/2009/12/04/world-exclusive-gideon-gartner-on-the-iiar-blog/ 23th November 2020.
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IIAR> Interview with Pierre Audoin Conseil (PAC)
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Ovum Fireside Chat – IIAR version – Part 1
Ovum Fireside Chat with Gideon Gartner, Jonathan Yarmis and David Rossiter
The birth of Ovums new Collaborative Intelligence approach to IT analysis was delivered in both London and New York. With over 350 business analysts and 150 ICT analysts Ovum is in a unique position to offer insightful analysis that offers genuine value to businesses.
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IIAR> interview with Simon Robinson / 451 Research
Post IIAR> Webinar interview with Simon Robinson (Linkedin)/ SVP Research, 451 Research and Ludovic Leforestier / IIAR Board Member(Linkedin) on her AR journey on 3th July 2019.
…IIAR> interview with Simon Robinson / 451 ResearchRead More »
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IIAR> Analyst Firm Webinar highlights: Why should AR pros call CXP Group?
Hot on the heels of yesterday’s IIAR Webinar with CXP Group (they’ve dropped “le” to my great chagrin), here’s a quick interview summing-up their coverage areas and why analyst relations (AR) professionals should give them a call. With Yannick Carriou (LinkedIn, @YCarriou), Chairman and CEO and Jean-Christophe Bodhuin (LinkedIn, @JCBodhuin), SVP & UK Managing Director, UK Operations from of CXP Group, interviewed by Ludovic Leforestier (@lludovic, LinkedIn), from the IIAR Board.
IIAR webinar: CXP group from iiar on Vimeo.
Thanks to the CXP executive team for dropping in and treating IIAR members!Related posts
- IIAR> Analyst Firm Webinar highlights: Why should AR pros call CXP Group?
- IIAR> Analyst Firm Webinar: Le CXP Group, a European powerhouse?
- Le CXP Group moves to consulting – CEO Yannick Carriou interviewed
- German analyst firms: die große Konsolidierung
- IIAR> Analyst Firm Webinar recap: CXP Group – A European analyst powerhouse in formation?
- IIAR> Analyst Firm Webinar: CXP Group with Laurent Calot, CEO (April 2015)
- Gallic research firms get cosy: after taking on Germany, CXP and PAC merge
- Le CXP and BARC merge: ignore local firms at your perils
- [ANALYST FIRM NEWS] John Leigh joins PAC UK
- Smart move: PAC buys Berlecon
- September IIAR> London Forum Featured European Analyst Panel
- Reminder to Register for IIAR> London AR Forum – Thursday, Sept 16th