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The IIAR> Vlog

View video recaps from IIAR> Webinars and more thought leadership on influencer & analyst relations (AR), industry analyst firms, their offerings, research methodologies, how technology firms should engage with them –and much more. IIAR> Members have access to the full webinars on our IIAR> Member Portal.

IIAR> What is your Analyst Relations Story with Jennifer Yousef

Jennifer Yousef is an accomplished Analyst Relations professional with over ten years of Business Process Management experience. She has been responsible for the development and implementation of the global strategic analyst relations (AR) program for her organisation.

Under her leadership, she has increased brand awareness through various platforms and external initiatives. She has also been responsible for providing strategic and actionable insight, as well as market trends across various industries.

IIAR> What is your Analyst Relations Story with Jerome Pineau

Crystal Golightly (Linkedin, @crysgolightly), IIAR> Board member for Operations shares a conversation with fellow IIAR> Member & Certified AR Professional, Jerome Pineau (Linkedin) on his AR journey.


Jerome is an action-oriented marketing expert, and dedicated team player who has nurtured meaningful relationships with Analysts, Clients, and Partners to create business outcomes. He also expanded his portfolio to include ideation, loyalty, knowledge management and social care. He runs a Linkedin group  New Category AR Pirates on the side.

IIAR> What is your Analyst Relations Story with Annie Wang

Crystal Golightly (Linkedin, @crysgolightly), IIAR> Board member for Operations shares a conversation with fellow IIAR> Member & Certified AR Professional, Annie Wang (Linkedin) on her AR journey.


Annie is an experienced B2B marketing leader with tactical and strategic experience, focused on building powerful marketing programs and managing high performance teams through authenticity and accountability.

IIAR> What is your Analyst Relations Story with Ankit Holani

Crystal Golightly (Linkedin, @crysgolightly), IIAR> Board member for Operations shares her conversation with fellow IIAR> Member & Certified AR Professional, Ankit Holani (Linkedin) on his AR journey.


Ankit is really happy to be connected and part of our professional community. As a business marketer, the IIAR> provides him with additional resources that compliments his overall marketing background. Ankit has more than a decade experience of working with leading IT giants where majority of his portfolio was managing and leading Business Marketing and Analyst Relations initiatives.

Read the blog post here.

Post IIAR> Webinar interview with Rachel Lashford/ Canalys

IIAR> Webinar with Canalys’ Rachel Lashford (@RachelLashfordLinkedIn) hosted by IIAR> Board Member Ludovic Leforestier (@lludovicLinkedIn) and IIAR> Members Christine Keck(@cmkeckLinkedIn) & Noelle Shipley (@noeyshipleyLinkedin) on the 9th of December 2021.

Read the blog post here.

IIAR> Panel on the analyst relations (AR) role and its evolution

What is analyst relations (AR)? What do analyst relations professionals (AR pros) do? How are companies hiring AR pros? What is the career path for analyst relations professionals?

Expanding on our newly released IIAR> Primer: What is Analyst Relations (AR) and the AR job description by Ludovic Leforestier / IIAR> Board Member and Starsight Communications Founder (@lludovicLinkedIn) and Trish Valladares / Marketing and CX Associate, ARInsights (LinkedIn), Trish and Ludovic moderated a panel of AR leaders on the 30th September 2021 discussing the scope and evolution of the AR role with the following participants: Alexia O’Sullivan / Global Analyst Relations Leader, EY (@AlexiaOSullivanLinkedIn), Allen Valahu / Global Industry Analyst Relations Managing Director, Accenture (@AllenValahuLinkedIn), Aniruddho Mukherjee / Head of Analyst Relations at HCL Technologies (@aniruddhoLinkedIn), Ricarda Rodatus / SVP of Analyst Relations at Oracle (@rodatusrLinkedIn) and Robin Schaffer / Principal AR Consultant, Schaffer AR (@robinjs19LinkedIn).

Read the blog post here.

Post IIAR> Webinar interview with Sharyn Leaver / Forrester

IIAR> Webinar with Forrester’s’ Sharyn Leaver (bio, LinkedIn@sharynleaver) hosted by Andrew Hsu (@andrew0hsuLinkedIn) and IIAR> Member Noelle Shipley (@noeyshipleyLinkedin) on the 23rd September 2021.

Read the blog post here.

Post IIAR> Webinar interview with Eric Simonson and Abhishek Singh / Everest Group

IIAR> Webinar with Everest Groups’ Eric Simonson (@ericsimon13 , LinkedIn) and Abhishek Singh (@AbhishekxsinghLinkedIn) hosted by Andrew Hsu (@andrew0hsuLinkedIn) and IIAR> Member Avinash Murthy (@aviredevilLinkedIn) on the 26th August 2021.

Read the blog post here.

Post IIAR> Webinar interview with Martin Kuppinger / Founder and Principal Analyst, KuppingerCole

IIAR> Webinar with Martin Kuppinger / Founder and Principal Analyst, KuppingerCole (@MartinKuppinger, LinkedIn) hosted by Ludovic Leforestier (@lludovic, LinkedIn), Anja Steinmann / (@AnjaSteinmann, LinkedIn) and Joely Urton (@joelyurton, LinkedIn) on the 8th June 2021.

See the blog post here.

Interview with Jim Lundy / Founder, CEO and Lead Analyst, Aragon Research

Post IIAR> Webinar interview with Jim Lundy / Founder, CEO and Lead Analyst, Aragon Research (@JimLundy, LinkedIn, blog), moderated by Ludovic Leforestier (@lludovic, LinkedIn) and Anja Steinmann / (LinkedIn@AnjaSteinmann) on the 10th June 2021.

See the blog post here.

Post IIAR> Webinar interview with Jan Erik Aase Principal / Analyst and Global Head, ISG Research

Post webinar Interview of Jan Erik Aase / Partner, Principal Analyst and Global Head / ISG Research (@janerikaaseLinkedIn) with Avinash Murthy (@aviredevilLinkedIn) and  Ludovic Leforestier (@lludovic, LinkedIn) on the 22nd of April 2021.

See the blog post here.

Ten truths on analyst relations for tech companies and startups

Ten truths on analyst relations for tech companies and startups by  Ludovic Leforestier / IIAR> Board Member and Starsight Communications Founder (@lludovicLinkedIn) at Digital4Europe on the 20th May 2021.

Post IIAR> Webinar interview with Fréderic Munch / CEO, PAC

Following our IIAR Café and Webinar with PAC on Wed 20th Feb 2013, we’ve done a 3 mn video of Fréderic Munch (LinkedIn) / CEO, PAC (Pierre Audoin Consultants) with Ludovic Leforestier (@lludovic, LinkedIn) / IIAR> Board Member.

IIAR> interview with Simon Robinson / head of Research, 451 Research

Post IIAR> Webinar interview of Simon Robinson (@simonrob451LinkedIn) of 451 Research with Ludovic Leforestier (@lludovicLinkedIn) / IIAR Board Member on the 2nd July 2019.

IIAR> webinar with Yannick Carriou / CEO, CXP Group

Post-IIAR> webinar: CXP group, a European powerhouse interview of Yannick Carriou / CEO, CXP (LinkedIn@YCarriou) and Jean-Christophe Bodhuin / UK MD, CXP with ch with Ludovic Leforestier (@lludovicLinkedIn) / IIAR Board Member on the 13th September 2108.

Ovum Fireside Chat – IIAR version – Part 1

Ovum Fireside Chat with Gideon Gartner, Jonathan Yarmis and David Rossiter in December 2019.

The birth of Ovum’s new Collaborative Intelligence approach to IT analysis was delivered in both London and New York. With over 350 business analysts and 150 ICT analysts Ovum is in a unique position to offer insightful analysis that offers genuine value to businesses.

Read this post on the IIAR blog for more information: iiar.wordpress.com/2009/12/04/world-exclusive-gideon-gartner-on-the-iiar-blog/

Ovum Fireside Chat – IIAR version – Part 2

Ovum Fireside Chat with Gideon Gartner, Jonathan Yarmis and David Rossiter in December 2019.

The birth of Ovum’s new Collaborative Intelligence approach to IT analysis was delivered in both London and New York. With over 350 business analysts and 150 ICT analysts Ovum is in a unique position to offer insightful analysis that offers genuine value to businesses.

Read this post on the IIAR blog for more information: http://iiar.wordpress.com/2009/12/04/world-exclusive-gideon-gartner-on-the-iiar-blog/