IIAR> Thought Leadership

IIAR> Primer: What is the Analyst Relations (AR) role and the AR job description?

• Authors:
  • Ludovic Leforestier (@lludovic, LinkedIn)
  • Trish Valladares (LinkedIn)
• August 2021
• Direct link to PDF – public
• Online version

IIAR> Primer: Who are industry analysts and what do they do?

• Authors:
  • Caroline Dennington (@CDennington, Linkedin)
  • Ludovic Leforestier (@lludovic, LinkedIn)
• August 2013
• Link to PDF for IIAR> members
• Direct link to PDF – public
• Blog post

IIAR> Primer: Analyst Relations and Industry Analysts – The 7+7+7  Golden Rules of Engagement

• Authors:
  • Ludovic Leforestier (@lludovic, LinkedIn)
  • Caroline Dennington (@CDennington,Linkedin)
• Date: August 2014
• Link to PDF for IIAR members
• Direct link to PDF – public
• Link to the paper on Academia
• Blog post

IIAR> Primer: Future Shock: The Coming State of Analyst Relations

• Authors:
  • Gerry Van Zandt (LinkedIn, @gerryvz)
  • Ludovic Leforestier (@lludovic, LinkedIn)
• Date: October 2019
• Link to PDF for IIAR> members
• Blog post

IIAR> Primer: Why should startups and scale-ups have an analyst relations strategy?

• Author:
  • Ludovic Leforestier (@lludovic, LinkedIn)
• Date: November 2021
• Link to PDF for IIAR> members
• Blog post

IIAR> Best Practices Papers

One of the IIAR> core missions is gathering and sharing analyst relations best practices. The IIAR> Best Practice Papers is the authoritative library of professional knowledge, authored by AR practitioners and for AR practitioners, on the whole range of analyst relations topics and processes that are of interest to its members. Papers may be donated by service providers and members, or commissioned by IIAR>. The IIAR> is a professional trade association, independent from commercial interests including with analyst firms. The reports are designed to highlight the experts and share best practice for particular AR topics. Membership is required to access those papers (see link to the Members area above).

IIAR> Best Practices Paper: Engage the right audience, using analyst tiering

• Blog post
• Link to PDF for IIAR> Members
• Webinar recording for IIAR> Members
• Authors: Sarita Kincaid (LinkedIn, @saritakAR), Ludovic Leforestier (@lludovic, LinkedIn), Noelle Shipley (@noeyshipley, Linkedin) and Robin Schaffer (LinkedIn, @robinjs19)

IIAR> Best Practices Paper: running and leveraging analyst inquiries

• Blog post
• Link to PDF for IIAR> Members
• Webinar recording for IIAR> Members
• Authors: Sarita Kincaid (LinkedIn, @saritakAR), Robin Schaffer (LinkedIn, @robinjs19) and Ludovic Leforestier (@lludovic, LinkedIn).  

IIAR> Best Practices Paper: Best Practices Paper:  Delivering AR Programmatically with Campaigns

• Blog post
• Link to PDF for IIAR> Members
•  Authors: Sarita Kincaid (LinkedIn, @saritakAR), Robin Schaffer (LinkedIn, @robinjs19) and Ludovic Leforestier (@lludovic, LinkedIn).  

IIAR> Best Practices Paper: Best Practices Paper: Running an industry analyst briefing

• Blog post
• Link to PDF for IIAR> Members
• Authors: Sarita Kincaid (LinkedIn, @saritakAR), Robin Schaffer (LinkedIn, @robinjs19) and Ludovic Leforestier (@lludovic, LinkedIn).  

IIAR> Best Practices Paper: Building an effective AR plan to align analysts with your business goals

• Blog post
• Link to PDF for IIAR> Members, link to AR plan template for IIAR> members
• Authors: Sarita Kincaid (LinkedIn, @saritakAR), Robin Schaffer (LinkedIn, @robinjs19) and Ludovic Leforestier (@lludovic, LinkedIn).  

IIAR> Best Practices Paper: Scaling AR Reach – Connecting with the Long Tail is a Must for Your Influencer Strategy

• Blog post
• Link to PDF for IIAR> Members
• Authors: Katie Webb (LinkedIn, @katiewebb) and Ludovic Leforestier(@lludovic, LinkedIn)

IIAR> Best Practices Paper: The AR Compass

• Blog post
• Link to PDF for IIAR> Members only)
• Slideshare presentation -public
• Authors: Charmaine Chan (@CharmaineChan, LinkedIn), Ludovic Leforestier (@lludovic, LinkedIn)

IIAR> Viewpoints

The IIAR> Viewpoints are abstracted notes from our monthly calls on topical subjects. Membership is required to access those papers (see link to the Members area above).

IIAR> Viewpoints: Forrester April 2023 price increases

• IIAR> Viewpoint: Forrester April 2023 price increases
• Abridged content under Chatham House Rule

IIAR> Viewpoints: Leverage your AR programme for marketing enablement

• Blog post
• Link to PDF for IIAR> members
• Call moderators:  Anja Steinmann / (LinkedIn, @AnjaSteinmann) and Yvonne Kaupp (Linkedin, @YveKaupp).  

IIAR> Viewpoints: Using analysts and third-party advisors to create thought leadership content

• Link to PDF for IIAR> members
• Call moderators: Chris Holscher (@holscher_one, LinkedIn), Ed Gyurko (@edgyurko, LinkedIn), Cassandra Allen (LinkedIn)
  

IIAR> Viewpoints: AR as spokespeople

• Link to PDF for IIAR> members
• Call moderators: Chris Holscher (@holscher_one, LinkedIn) and Yvonne Kaupp (Linkedin, @YveKaupp). 
• Blog post
  

 

Planned IIAR> Best Practice Papers

We are working on a series of new papers, in our new format.

• Managing peer reviews
• Running analyst advisory days

If you are interested in authoring a paper for the IIAR, we’d love to hear from you! Writing a white paper or a case study for the IIAR also counts towards the new AR Advanced Certification qualification. For more details, please contact us at info (at) analystrelations (dot) org.

Please contact Ludovic if you’d like to contribute subjects, review papers or would like to volunteer in any ways.

IIAR> Best Practice Papers archive

• Getting Started in Analyst Relations (post) (Link to PDF for IIAR> members)
  Author: Lyn Fariello, (LinkedIn, @LynFariello)
• Strategic Analyst Tiering For Digital Business (post) (link to PDF for IIAR> members)
  Author: Susan Galer (@smgaler, LinkedIn)
• Agile Analyst Relations (post) (link to PDF for IIAR> members)
  Author: Horst Kuchling (@kuchlingh, LinkedIn)
• AR Maturity Model (post) (link to PDF for IIAR members)
  Author: Peggy O’Neil (@pegoneill, LinkedIn)
• IIAR Guide for AR professionals for CeBIT (post, link to PDF for IIAR> members)
  Authors: Yvonne Kaupp (LinkedIn, @YveKaupp) and Simon Jones (LinkedIn, @MrNesjo).
• Analyst relations measurement – A practical guide (post) (paper, presentation on Member365 for Members only)
  Author: David Taylor (LinkedIn)
• Making The Case for AR (post) (link to the PDF for IIAR>Members)
  Authors: Tom Ryan (@tom_asg , LinkedIn) and Rob Kolokousis (@rob_ASG, LinkedIn)
• Why do International Analyst Relations Matter? (PDF for IIAR> Members) (post)
  Author: Ellie Warner (LinkedIn, @elliewarner)
• International Analyst Relations: Methodology and Best Practices (post) (full paper for IIAR> Members)
  Author: Ellie Warner (LinkedIn, @elliewarner)
• Managing the Gartner Magic Quadrant: A Tool for Analyst Relations Managers (post) (full paper for IIAR> members)
  Author: Ed Gyurko (LinkedIn, @edgyurko)
• Best practices for managing the Forrester Wave (post) (full paper for IIAR> members)
  Author: Peggy O’Neill (@pegoneill, LinkedIn)
• An Introduction to Measurement and Evaluation in Industry Analyst Relations (post) (full paper for IIAR> Members)
  Author: Ellie Warner (LinkedIn, @elliewarner)
• Best Practices for Escalating Research Disagreements (post) (full paper for IIAR> members)
  Author: Peggy O’Neill (LinkedIn)
• Industry Analyst Tiering for Business in the Real World (post) (full paper for members)
  Author: Susan Galer (LinkedIn)