Sub-sections: [AR jobs] [IIAR Best Practices Papers] [Members area]

IIAR Thought Leadership

• Who are industry analysts and what do they do? (post) (link to PDF for IIAR members) (direct link to PDF – public)
  Authors: Caroline Dennington (@CDennington, Linkedin) & Ludovic Leforestier (@lludovic, LinkedIn)
• Analyst Relations and Industry Analysts – The 7+7+7  Golden Rules of Engagement (post) (link to PDF for IIAR members) (direct link to PDF – public)
  Authors: Ludovic Leforestier (@lludovic, LinkedIn) and Caroline Dennington (@CDennington, Linkedin)
• Future Shock: The Coming State of Analyst Relations (post) (link to PDF for IIAR> members)
  Authors: Gerry Van Zandt (LinkedIn, @gerryvz) and Ludovic Leforestier (@lludovic, LinkedIn)

IIAR> Best Practices Papers

The IIAR> maintains a library of best practice papers on a variety of analyst relations topics that are of interest to its members. Papers may be donated by service providers and members, or commissioned by IIAR>. The reports are designed to highlight the experts and share best practice for particular AR topics. Membership is required to access those papers (see link to the Members area above).

• Scaling AR Reach: Connecting with the Long Tail is a Must for Your Influencer Strategy (blog post) (link to PDF for IIAR> Members)
  Authors: Katie Webb (LinkedIn, @katiewebb) and Ludovic Leforestier(@lludovic, LinkedIn)
• Getting Started in Analyst Relations (post) (Link to PDF for IIAR> members)
  Author: Lyn Fariello, (LinkedIn, @LynFariello)
• Strategic Analyst Tiering For Digital Business (post) (link to PDF for IIAR> members)
  Author: Susan Galer (@smgaler, LinkedIn)
• Agile Analyst Relations (post) (link to PDF for IIAR> members)
  Author: Horst Kuchling (@kuchlingh, LinkedIn)
• AR Maturity Model (post) (link to PDF for IIAR members)
  Author: Peggy O’Neil (@pegoneill, LinkedIn)
• IIAR Guide for AR professionals for CeBIT (post, link to PDF for IIAR> members)
  Authors: Yvonne Kaupp (LinkedIn, @YveKaupp) and Simon Jones (LinkedIn, @MrNesjo).
• The AR Compass (post) (Link to PDF for IIAR> Members only) (slideshare presentation -public)
  Authors: Charmaine Chan (@CharmaineChan, LinkedIn), Ludovic Leforestier (@lludovic, LinkedIn)
• Analyst relations measurement – A practical guide (post) (paper, presentation on Member365 for Members only)
  Author: David Taylor (LinkedIn)
• Making The Case for AR (post) (link to the PDF for IIAR>Members)
  Authors: Tom Ryan (@tom_asg , LinkedIn) and Rob Kolokousis (@rob_ASG, LinkedIn)
• Why do International Analyst Relations Matter? (PDF for IIAR> Members) (post)
  Author: Ellie Warner (LinkedIn, @elliewarner)
• International Analyst Relations: Methodology and Best Practices (post) (full paper for IIAR> Members)
  Author: Ellie Warner (LinkedIn, @elliewarner)
• Managing the Gartner Magic Quadrant: A Tool for Analyst Relations Managers (post) (full paper for IIAR> members)
  Author: Ed Gyurko (LinkedIn, @edgyurko)
• Best practices for managing the Forrester Wave (post) (full paper for IIAR> members)
  Author: Peggy O’Neill (@pegoneill, LinkedIn)
• An Introduction to Measurement and Evaluation in Industry Analyst Relations (post) (full paper for IIAR> Members)
  Author: Ellie Warner (LinkedIn, @elliewarner)
• Best Practices for Escalating Research Disagreements (post) (full paper for IIAR> members)
  Author: Peggy O’Neill (LinkedIn)
• Industry Analyst Tiering for Business in the Real World (post) (full paper for members)
  Author: Susan Galer (LinkedIn)

Planned IIAR> Best Practice Papers

We are working on a series of new papers, in our new format.

• Designing an AR plan, by Robin Schaffer and Sarita Kincaid
• Planning an AR campaign, by Robin Schaffer and Sarita Kincaid
• Delivering an analyst briefing, by Robin Schaffer and Sarita Kincaid
• Measuring AR by Claire Williamson and Nadia Nizar

If you are interested in authoring a paper for the IIAR, we’d love to hear from you! Writing a white paper or a case study for the IIAR also counts towards the new AR Advanced Certification qualification. For more details, please contact us at info (at) analystrelations (dot) org.

Please contact Ludovic if you’d like to contribute subjects, review papers or would like to volunteer in any ways.