Join us on Thursday 3rd March 2022 for our monthly IIAR> virtual meet-up hosted by the IIAR> UK & German Chapter. This month the focus of our discussion and best practice sharing will be around how to leverage AR results for marketing.

Don’t miss out on this opportunity to talk with your AR peers about how the results of successful AR programs can and should support the Global and Regional Marketing Agendas.

How should collaboration between AR and Marketing look like, which guidance can and should AR provide to go-to-market teams to enable them to leverage the analysts insights and outputs. We will be speaking about deliverables like Gartner Magic Quadrant, Forrester Wave, IDC MarketScape, Gartner Cool Vendor report and many other, and how AR can support to build marketing activities around it. We will talk about AR authored deliverables like whitepapers and ROI research and surveys. We will further discuss the benefits of collaborating with analysts for analyst speaking engagements.

IIAR> Viewpoints

The IIAR> Viewpoints are abstracted notes from our monthly calls on topical subjects. See below for this month’s IIAR> Viewpoints.

• IIAR> Viewpoints: Leverage your AR programme for marketing enablement
  – Link to PDF for IIAR> members
  – Call moderators:  Anja Steinmann / (LinkedIn, @AnjaSteinmann) and Yvonne Kaupp (Linkedin, @YveKaupp).  

Networking

IIAR> Meet-ups will take place every first Thursday of the month, IIAR> membership is required. We’d like to keep these sessions very informal, open mic, open discussion, hopefully while enjoying a nice glass of wine, a pint of beer or your favorite tipple.

The IIAR meet-up is hosted by Anja Steinmann / (LinkedIn, @AnjaSteinmann), IIAR> UK Chapter co-lead and Yvonne Kaupp (Linkedin, @YveKaupp), IIAR > German Chapter co-lead. 

When: Thursday 3rd March 2022, and every first Thursday of the month

Time> 1700 – 1800 GMT

Other IIAR> UK Chapter posts

• IIAR> London F2F Meet-up October 2022
• The IIAR> End of Summer Networking Party sponsored by EY
• Save the Date: The IIAR> End of Summer Networking Party
• IIAR> London F2F Meet-up July 2022
• Welcoming Avinash Murthy to The IIAR> UK Chapter
• IIAR> Monthly Meet-up June 2022: offerings beyond Gartner
• IIAR> London F2F Meet-up May 2022
• IIAR> welcomes back UK Chapter Co-Lead
• IIAR> Monthly Meet-up May 2022: Gartner Peer Insights
• IIAR> London F2F Meet-up March 2022