Join us on Thursday 3rd March 2022 for our monthly IIAR> virtual meet-up hosted by the IIAR> UK & German Chapter. This month the focus of our discussion and best practice sharing will be around how to leverage AR results for marketing.
Don’t miss out on this opportunity to talk with your AR peers about how the results of successful AR programs can and should support the Global and Regional Marketing Agendas.
How should collaboration between AR and Marketing look like, which guidance can and should AR provide to go-to-market teams to enable them to leverage the analysts insights and outputs. We will be speaking about deliverables like Gartner Magic Quadrant, Forrester Wave, IDC MarketScape, Gartner Cool Vendor report and many other, and how AR can support to build marketing activities around it. We will talk about AR authored deliverables like whitepapers and ROI research and surveys. We will further discuss the benefits of collaborating with analysts for analyst speaking engagements.
IIAR> Viewpoints
The IIAR> Viewpoints are abstracted notes from our monthly calls on topical subjects. See below for this month’s IIAR> Viewpoints.
- IIAR> Viewpoints: Leverage your AR programme for marketing enablement
– Link to PDF for IIAR> members
– Call moderators: Anja Steinmann / (LinkedIn, @AnjaSteinmann) and Yvonne Kaupp (Linkedin, @YveKaupp).
Networking
IIAR> Meet-ups will take place every first Thursday of the month, IIAR> membership is required. We’d like to keep these sessions very informal, open mic, open discussion, hopefully while enjoying a nice glass of wine, a pint of beer or your favorite tipple.
The IIAR meet-up is hosted by Anja Steinmann / (LinkedIn, @AnjaSteinmann), IIAR> UK Chapter co-lead and Yvonne Kaupp (Linkedin, @YveKaupp), IIAR > German Chapter co-lead.
When: Thursday 3rd March 2022, and every first Thursday of the month
Time> 1700 – 1800 GMT
Other IIAR> UK Chapter posts
- IIAR> Café at PAC Horizons London
- IIAR> Café: a cultural networking experience at the British Museum
- The 2026 IIAR> AR Forum + London Summer Party! (06/26)
- IIAR> London Café (11/25)
- Celebrating Excellence: IIAR> AOTY & ARPOTY 2025 Awards Launch (12/25)
- The IIAR> AR Forum India: Twin City Forum (Bengaluru and Gurugram) – Sponsored by Everest Group (12/25)
- The IIAR> 2025 London Xmas Party London – Sponsored by Omdia, Verdantix, Narrativeworx and Amdocs (12/25)
- IIAR> London Café (09/25)
- The 2025 IIAR> Forum: AR Evolution + London Summer Party! (07/25)
- IIAR> AR Forum Sessions announced: Reskill for 2025!
Discover more from The IIAR> Institute of Influencer & Analyst Relations
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