Institute of Industry Analyst Relations (IIAR)
The IIAR is a not-for-profit organisation established to raise awareness of analyst relations and the value of industry analysts, promote best practice amongst analyst relations professionals, enhance communication between analyst firms and vendors, and offer opportunities for AR practitioners to network with their industry peers.
Caroline Dennington is the Managing Director of Dennington AR (@Cdennington, LinkedIn) and the winner of the IIAR> AR Agency Of The Year 2019. Like Ricarda, she doesn’t have any horror story and also has a liking for the French art de vivre…
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Ricarda Rodatus (@rodatusr, LinkedIn) is the VP of Analyst Relations at Oracle, leading the analyst relations team recognised last Thursday night as the IIAR> AR Team Of The Year 2019 discloses which analyst she misses the most and reveals a French secret.
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We have the privilege today to interview this year’s IIAR AR Professional 2018 and heading the IIAR AR Team of the Year 2018, Amal Nichols (@nicholsamal, LinkedIn),Director, Global Analyst Relations at Cisco. She must be doing something right!
Like many in our field, I started out in Public Relations.During college, I worked at a few San Francisco Bay Area-based television stations and later joined a public relations agency focused on the high tech industry. At the time, there were no dedicated AR functions. PR roles actually included managing relationships with both press and analysts. I also spent a year in Paris working on pan-European PR programs with sister agencies in the UK and Germany. From there I worked on the corporate side at a small networking company. I then decided to start my own PR consulting firm. That’s when the industry was growing exponentially and there were lots of startups looking for help and many mature companies in need of extra support. It gave me a great deal of flexibility, a nice mix of clients and a wide breadth of experience. Cisco hired me as a consultant and after two years, offered me a full time position. That was 12 years ago! Cisco was one of the first companies I knew of that had a dedicated AR function. It was exciting to see the strategic value that AR brought to a business and the respect the function had within Cisco. Continue Reading →
The third winner of the IIAR Analyst Relations Professional of the Year 2017, for Latin America, Renata Barros / Cisco (@RenataBarros, LinkedIn) gives us some insights on how she rose to the challenge and sees influence in her region. Sorry, theatre.
Tracy Shouldice / Trend Micro (blog, @TracyShouldice, LinkedIn) is the IIAR AR Professional of the Year 2017 – North America and kindly accepted to share a bit about him and what led to this award. Continue Reading →
Today we ask our probing questions of Susan Prakasam from Microsoft. Singapore based Susan (LinkedIn, @suprakasam) is the Analyst lead for Microsoft Asia, and she won AR Professional of the Year for APAC in 2016. 
Questions:
My longest stint has been in sales & business development before becoming an analyst. Both roles continue to hold value in my current avatar as an AR pro. The foundation in sales keeps me grounded in being customer centric and oriented to how analysts are best served to influence them, and my stint as an analyst helps me understand the regional landscape of analyst houses and the strengths each firm delivers on based on how it is structured and the methodology that is their unique proposition.
Peggy O’Neill, Senior Director, Analyst Relations at Informatica, (@pegoneill, LinkedIn) is the IIAR AR Professional of the Year 2016 for North America. In this interview, she discloses a few best AR practices from her own shop.
