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Archive | Influencer Relations

Who will be the IIAR> Analyst and Analyst Firm of the Year 2020?

By on Friday 16th October 2020 in AOTY, IIAR, IIAR Analyst Of The Year, IIAR Tragic Quadrant, Influencer Relations 0

The IIAR> Analyst Of The Year is a long-running industry award that uniquely compiles input from analyst relations professionals and aims at highlighting individual analysts, new analysts, firms and client partners who have impressed our community. In other words, it’s our way to reflect and share our appreciation for the best industry analysts in the business.

At the IIAR> we believe in taking a stance and recognizing greatness when we see it -an approach we find more impactful than sprinkling awards to dozens of “winners”. This survey is open only for analyst relations professionals and agencies. It uses the IIAR> SOSM methodology based on perceived sales impact and strategic insights, resonance in the media, and ease of doing business.

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[GUEST POST] Influencer relations so much more than going from an A to I

By on Monday 6th January 2020 in AR, AR Best practices, Guest posts – AR pros, Influencer Relations 0
Marc Duke profile picture

I’ve been in AR for a long long time, so long that when I started (working at Text 100 representing Microsoft in Europe – yup I am showing my age!) reaching out to industry analysts while at a PR agency most of the analysts I spoke to thought I had called the wrong department. Almost 20 years later (yikes!) and AR is cool again, especially if it is part of your influencer relations strategy.

You missed that trend? Let me explain, today everyone is an influencer (wasn’t that always the case?) and if you work in marketing you need to reach out to them to ensure you can influence their thinking and in turn they will influence your customer, or if you are an agency practioner your clients’ customer.

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