Guest posts by analyst relations professionals
I recently caught up with an old friend who has been a solo practitioner analyst for decades. He was venting as only an analyst can about how too many analyst relations programs only deign to work with large traditional firms such as Gartner, IDC, etc. Boutique analyst firms and solo practitioners are frequently shunned by …
[GUEST POST] Ode to the Solo Practitioners and Boutique Analyst Firms Read More »
Robin Schaffer’s new book, Analysts on Analyst Relations, weaves the verbatim recommendations of dozens of veteran analysts into a powerful argument for AR teams to test out leading-edge AR activities, far beyond what passes for regular AR best practice. Schaffer is a long-time AR leader.
If you’re an analyst relations professional in the know, you keep on eye on one of the most popular online gathering places for our tribe – the Institute of Industry Analyst Relations website and LinkedIn Group. If so, then you’re probably like me, raising an eyebrow these days at the sheer volume of analyst relations …
[GUEST POST] It’s a Great Time to be in Analyst Relations by Peggy O’Neill Read More »
Gartner today announced a new, limited pilot for flagging significant mergers, acquisitions, major corporate changes that are considered impactful for a Magic Quadrant.
I’ve been in AR for a long long time, so long that when I started (working at Text 100 representing Microsoft in Europe – yup I am showing my age!) reaching out to industry analysts while at a PR agency most of the analysts I spoke to thought I had called the wrong department. Almost …
[GUEST POST] Influencer relations so much more than going from an A to I Read More »
Analyst relations seems straightforward enough – as a tech vendor, you relate key milestones and elements of strategy to those industry analysts who you think will have the greatest reach to your target market. Right? In my opinion though, the best analyst relations professionals also flip that model. With just as much vigour and interest, …
[GUEST POST] How Analyst Relations Impacts Strategy Read More »
Andrew Hsu‘s (LinkedIn) views on AR prioritization are handy. In a recent presentation, he stressed the role of prioritisation in helping us to think about AR, be more refined than our instincts can allow and to help us justify the choices we made when we allocated limited Analyst Relations resources. Andrew’s starting point is the …
[GUEST POST] Andrew Hsu: AR must bet bigger on fewer analysts Read More »
Can other vendors copy Israeli firms’ exceptional success in earning Gartner, Inc.’s Cool Vendor designation? Maybe not. Their success reflects both Israel’s unique start-up ecosystem and those start-ups’ ability to leverage Gartner’s experienced account management in Israel. The numbers of Cool Vendors in Israel continue to rise. At the recent Cool and Hot Vendor Forum, …
[GUEST POST] Does Israel have more cool vendors than China? Read More »
Gartner has been forced to delay a Magic Quadrant report for at least six months due to the mass departure of pivotal analysts covering the enterprise data center space. The delay followed news that analysts Dave Russell and Pushan Rinnen were leaving to join vendors. The duo were the mainstays of the Gartner team covering …
Trio of analyst departures at Gartner underlines why backup strategy is so important Read More »
Effective measurement has become a bit of a challenge for AR practitioners, as stakeholders are demanding more tangible, immediate results that can easily be linked to business outcomes. With smaller teams and tighter budgets, AR professionals are under immense pressure to justify investment and prove overall value. As such, the IIAR’s recent webinar on measurement …
A few months ago, I joined IIAR>’s webinar focused on the IIAR> Analyst Relations Professional and Team of the Year 2017. Every year, the IIAR> awards analyst relations (AR) professionals and teams based on the results of an annual survey shared with the global industry analyst community. The survey gathers the analysts’ collective insight on AR …
[GUEST POST] How to lose an industry analyst in 10 days (and ways) Read More »
I’m the most hated person at my company today. Informatica is holding its customer conference in a few weeks and we’re running around like chickens with our heads cut off to prepare for it. I just blasted out the most obnoxious email to colleagues who are preparing speeches for Informatica World, forcefully reminding them that …
[GUEST POST] Why AR Managers Should Fret About Quote Policies by Peggy O’Neill Read More »
Investor relations just took over Analyst Relations at Tata Consultancy Services, an IT Services giant. Is IR about to eat AR for lunch? TCS has decided on the reorganisation after a year that included significant leadership changes in the firm’s analyst relations team. In most tech organizations, AR sits within corporate marketing. This has been a …
The final speaker agenda is being nailed down, and the Global Mobile Awards judges have now announced their shortlist. However, there’s no resting on your laurels when it comes to Mobile World Congress (MWC) Barcelona outreach. Next on the action list is the extremely important task of your analyst outreach strategy. Industry analysts play a …
[GUEST POST] Engaging with mobile analysts … now’s the time! Read More »
On September 7th, the CCgroup AR team joined IIAR’s latest webinar on Gartner methodologies with by David Black (LinkedIn), MVP Methodologies & Content Engagement at Gartner and moderated by Ludovic Leforestier (@lludovic, LinkedIn), from the IIAR Board. David spoke about the firm’s research methodology behind reports such as Magic Quadrants and Critical Capabilities. The AR community has always been …
[GUEST POST] IIAR Webinar: ‘Tis the season for Gartner Methodologies Read More »
By Suzannah Archibald (LinkedIn, @suzannah_a), Head of Analyst Relations at CCgroup. IDC is usually one of the better analyst houses I encounter. They usually show tight co-ordination amongst their end-user practices, and reach out and access their client and subscriber database across over 10,000 IT decision-maker professionals (and counting). So, in mid-2017, what’s changed at IDC? And how …
By Rishi Ghai (LinkedIn, @rishi_ghai) Head – Analyst Relations, Corporate Communications, and Digital Marketing / Cyient Launching an industry analyst relations (AR) program takes elaborate research and planning. Unlike simpler functions that a technology or service provider can delegate or outsource with minimal involvement, AR requires the continuous participation of stakeholders from a broad cross-section of …
[GUEST POSTING] Three ‘Must-have’ Anchor Points for Your Analyst Relations Program Read More »
Seven key practices to maximise AR returns at analyst events by Caroline Dennington and Phil Nash
By Rishi Ghai (LinkedIn, @rishi_ghai) Analyst Relations, Corporate Communications, and Digital Marketing / Cyient. Receiving a request for information (RFI) from an analyst firm often triggers two reactions among analyst relations (AR) professionals––first, the thrill and gratification of having the business on the radar of a relevant analyst; and second, the anxiety of responding to the RFI with …
[GUEST POST] Managing RFIs: 8 Best Practices for Analyst Relations Professionals Read More »
By Rishi Ghai (LinkedIn, @rishi_ghai) It’s universal––the bittersweet relationship between sales and delivery functions. Industry analyst firms are no exception. The subject of bringing in more business for analyst firms is perhaps the biggest cause of friction between account managers and industry analysts, especially where senior analysts have P&L responsibility. A typical scenario plays out something …
