
- IDC EMEA averages over 85K client interactions per year – much higher than even the closest competition
- IDC Predictions webcasts are all free to attend, and their IDC Directions events in both the US and EMEA are super well-attended by vendor audiences, as well as by IT decision-makers. The conference portfolio includes 180+ conferences and these events boast 10K attendees last year who attended events they do, or co-host with vendor organisations
- IDC aims to attract more of the CMO line of business audience, through custom research, and customised business units, by building out more research aimed at specialist marketers. This includes: increasing the scope and size of their sourcing advisory services, government policy coverage, and specialist units currently under development for 2018 in areas of CDO, GDPR, Blockchain, and DevOps.
- IDC is priming itself to go after more and more of the enterprise technology IT-buying ‘mindshare’ – and attempt to create more content and resources targeted directly at them
- It’s too soon to say how the change of ownership of IDC and IDG Corporation will have an impact, a bit of a watch and wait in that respect.
- My opinion only – but they do need to make optimising their website and search across the website a bit easier from a UX perspective. Searching for relevant analysts, particularly outside of your own market, is still a pain. Offering free to download resources which list key analysts in a given vertical market is a step in the right direction, as is offering language-optimised web pages.
- Finally, after a couple of years in the wilderness, IDC looks to become more strategic, bolder and more involved in the CMO line of business. They are definitely attempting big strides to bite bigger chunks out of the retained accounts of both Gartner and Forrester.
Other posts on AR best practices
- IIAR> Monthly Meet-up Mar’21
- IIAR> Best Practices Paper: Building an effective AR plan
- IIAR> Best Practices Paper: Scaling AR Reach
- IIAR> Best Practices Webinar: Scaling AR – connecting with the long tail is a must for your influencer strategy
- [GUEST POST] It’s a Great Time to be in Analyst Relations by Peggy O’Neill
- The IIAR> AR Professionals & AR Agency of the Year 2020
- IIAR> Discussion Group: approaching research contracts negotiations in a pandemic
- IIAR> Webinar: Truths, Lies, & Influence: How Reviews are Disrupting Analyst Relations
- IIAR> Webinar with Richard Stiennon
- IIAR> Webinar: Peer Insights Updates
- [GUEST POST] The New Normal for Analysts
- IIAR> Best Practice Call: AR Measurement
- [GUEST POST] The 7 Ups of Building Credibility Through Analyst Relations
- [GUEST POST] Influencer relations so much more than going from an A to I
- [GUEST POST] 20 mistakes analyst relations teams are making by Mark Peters / ESG (part 2)
- [GUEST POST] 20 mistakes analyst relations teams are making by Mark Peters / ESG (part 1)
- Gartner Symposium / ITxpo 2019: key takeaways for AR professionals
- IIAR AR Café at Gartner Symposium in Barcelona 2019
- IIAR> Best practice Paper – Future Shock: The Coming State of Analyst Relations
- IIAR> Discussion Group: working with Gartner
- The IIAR Tragic Quadrant 2018
- [GUEST POST] Do’s And Don’ts For Analyst Interactions by Chase Cunningham / Forrester
- 10 things analysts want most
- IIAR Webinar: Introducing CCS Insight – and how they make sense of the connected world
- IIAR Discussion Group on Scaling AR on April 18th
- [GUEST POST] How Analyst Relations Impacts Strategy
- [GUEST POST] How Analyst & Advisory Relations translates to Business
- The role of a good AR: does it change during a crisis?
- [GUEST POST] Hsu: AR must bet bigger on fewer analysts
- Effective Measurement: ARe we there yet?
Other posts from CC Group
- [GUEST POST] Book Review: Schaffer’s guide to analyst relations transformation – 24/12/20
- [GUEST POST] The New Normal for Analysts – 23/06/20
- [GUEST POST] Informa adds IHS Markit tech analysts to equal Forrester – 22/05/19
- The role of a good AR: does it change during a crisis? – 31/08/18
- Effective Measurement: ARe we there yet? – 1/06/18
- [GUEST POST] How to lose an industry analyst in 10 days (and ways) – 21/05/18
- [GUEST POST] Engaging with mobile analysts … now’s the time! – 23/01/18
- [GUEST POST] IIAR Webinar: ‘Tis the season for Gartner Methodologies – 15/09/17
- [GUEST POST] IDC EMEA provide the IIAR with their current State of the Union: What’s changing for this year and next? – 25/05/17
IIAR members: the IIAR webinar with IDC @tomtxt @IDC_EMEA is available on @huddle > https://my.huddle.net/workspace/7600790/files/#/folder/43619269/list #ARchat