Suzannah Archibald

Suzannah is an analyst and influencer relations consultant. She has recently worked for Sage PLC, and was previously head of analyst relations at B2B PR agency CCgroup. Find her on Twitter (@suzannah_a) and LinkedIn (https://uk.linkedin.com/in/sarchibald).

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IIAR Webinar: Introducing CCS Insight – and how they make sense of the connected world

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CCS Insight is a longstanding research firm headquartered in the UK, but with reach and clients into wider EMEA, the Americas and Asia Pac. This specialist technology market intelligence and advisory firm provides tailored, decision-ready solutions to their client base to help them ‘make sense of the connected world’. This April 17th, we invite two …

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Christian Holscher (IIAR website)

[GUEST POST] How Analyst & Advisory Relations translates to Business

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When even hyper-successful companies like AWS invest in dedicated analyst and advisor relations management although they seem to dominate their markets anyway, it suggests they realize much more value in AR than ‘only’ to position high in an industry report.  Even small innovative businesses seek to engage regularly with the likes of Gartner, Forrester, IDC …

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Analyst relations nightmares (IIAR)

The role of a good AR: does it change during a crisis?

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Although crisis situations can at times feel out-of-the-blue, AR nightmares can usually be solved by adhering to a simple to follow maxim: it’s all about communicating what you can, when you can. However, in an escalating crisis of epic proportions, it’s important to ensure that you, as an Analyst & Influencer Relations specialist, tend to …

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[GUEST POST] Engaging with mobile analysts … now’s the time!

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The final speaker agenda is being nailed down, and the Global Mobile Awards judges have now announced their shortlist. However, there’s no resting on your laurels when it comes to Mobile World Congress (MWC) Barcelona outreach. Next on the action list is the extremely important task of your analyst outreach strategy. Industry analysts play a …

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[GUEST POST] IIAR Webinar: ‘Tis the season for Gartner Methodologies

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On September 7th, the CCgroup AR team joined IIAR’s latest webinar on Gartner methodologies with by David Black (LinkedIn), MVP Methodologies & Content Engagement at Gartner and moderated by Ludovic Leforestier (@lludovic, LinkedIn), from the IIAR Board. David spoke about the firm’s research methodology behind reports such as Magic Quadrants and Critical Capabilities. The AR community has always been …

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[GUEST POST] IDC EMEA provide the IIAR with their current State of the Union: What’s changing for this year and next?

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By Suzannah Archibald (LinkedIn, @suzannah_a), Head of Analyst Relations at CCgroup. IDC is usually one of the better analyst houses I encounter. They usually show tight co-ordination amongst their end-user practices, and reach out and access their client and subscriber database across over 10,000 IT decision-maker professionals (and counting). So, in mid-2017, what’s changed at IDC? And how …

[GUEST POST] IDC EMEA provide the IIAR with their current State of the Union: What’s changing for this year and next? Read More »