Guest Posts

Guest posts for the IIAR website

IIAR What is you AR Story S1E01

IIAR> What is your AR Story with Ankit Holani

Crystal Golightly/ (@crysgolightly, LinkedIn), IIAR> Board member for Operations and Community Manager Deepak George (@deepacgeorge, LinkedIn) share their conversation with fellow IIAR> Member & Certified AR Professional, Ankit Holani (Linkedin) on his AR journey. Ankit is really happy to be connected and part of our professional community. As a business marketer, the IIAR> provides him …

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Teresa Cottam / Omnisperience

[GUEST POST] Teresa Cottam on the ethics of image rights

As an analyst in the famously sedate space of telecoms software, I’ve spent my career writing about customer experience, billing systems, call centres, monetisation strategies and customer onboarding (among other things). And since I can remember when MWC was not called MWC and was not in Barcelona, you can assume I’ve been around my industry …

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Barry Rabkin / Market Insights Group

[GUEST POST] What do I expect from an analyst firm?

I’ve had the good fortune to be an insurance technology / insurance industry analyst since 1997. During that time, I’ve launched and led insurance technology advisory practices at The META Group, Financial Insights (IDC), and Ovum (an Informa Company). I also had the opportunity to work at Advisen doing the Front Page News and writing …

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Peggy O'Neil for the IIAR>

[GUEST POST] Ode to the Solo Practitioners and Boutique Analyst Firms

I recently caught up with an old friend who has been a solo practitioner analyst for decades. He was venting as only an analyst can about how too many analyst relations programs only deign to work with large traditional firms such as Gartner, IDC, etc. Boutique analyst firms and solo practitioners are frequently shunned by …

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Thomas Mendel / Research In Action

[GUEST POST] How software vendors view analyst companies in 2021

By Dr. Thomas Mendel P.D., Managing Director Research In Action Every year, Research In Action surveys 10,000+ enterprise IT and business decision makers in order to gain insights on strategy, investments and ongoing challenges of technology innovation in the IT and marketing automation realm. These surveys feed our Vendor Selection Matrix™ reports and give us …

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Peggy O'Neill, Senior Director Analyst Relations @ Informatica

[GUEST POST] It’s a Great Time to be in Analyst Relations by Peggy O’Neill

If you’re an analyst relations professional in the know, you keep on eye on one of the most popular online gathering places for our tribe – the Institute of Industry Analyst Relations website and LinkedIn Group. If so, then you’re probably like me, raising an eyebrow these days at the sheer volume of analyst relations …

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Marc Duke profile picture

[GUEST POST] Influencer relations so much more than going from an A to I

I’ve been in AR for a long long time, so long that when I started (working at Text 100 representing Microsoft in Europe – yup I am showing my age!) reaching out to industry analysts while at a PR agency most of the analysts I spoke to thought I had called the wrong department. Almost …

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Chase Cunningham, Principal Analyst, Forrester

[GUEST POST] Do’s And Don’ts For Analyst Interactions by Chase Cunningham / Forrester

Having just been through an onslaught of work related to the Forrester Wave™ evaluation on Zero Trust eXtended ecosystem platform providers, I think that it’s worthwhile to put some guidance out there that might help folks as they interact with analysts (well, me, mainly, but maybe it will help with others, as well). And a …

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Barry Rabkin / Market Insights Group

[GUEST POST] Looking Back at Three Analyst Firms by Barry Rabkin / Market Insight Group

By Barry Rabkin (LinkedIn, @Impactoftech), President & Principal Analyst, Market Insight Group, Ltd. I was fortunate to become an insurance industry analyst in 1997. Before that time, I had worked in the business side of the insurance industry for 17 years (primarily in marketing and/or market research across all major lines of business) and then due to, …

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Lake at sunset image

[GUEST POST] How Analyst Relations Impacts Strategy 

Analyst relations seems straightforward enough – as a tech vendor, you relate key milestones and elements of strategy to those industry analysts who you think will have the greatest reach to your target market. Right? In my opinion though, the best analyst relations professionals also flip that model. With just as much vigour and interest, …

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Andrew Hsu / Spotlight AR for the IIAR Website

[GUEST POST] Andrew Hsu: AR must bet bigger on fewer analysts

Andrew Hsu‘s (LinkedIn) views on AR prioritization are handy. In a recent presentation, he stressed the role of prioritisation in helping us to think about AR, be more refined than our instincts can allow and to help us justify the choices we made when we allocated limited Analyst Relations resources. Andrew’s starting point is the …

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[GUEST POSTING] Debunking Five Analyst Relations Myths

Analyst relations is easily the most misunderstood function in marketing. I’ve been involved with analyst relations — or AR — for over a decade, working on dozens of Gartner Magic Quadrants and Forrester Waves. I’ve experienced the impact that analyst relations, when done well, can have on growth. And I know how much time and effort it takes to …

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https://twitter.com/Loom_Systems/status/905444551204233217

[GUEST POST] Does Israel have more cool vendors than China?

Can other vendors copy Israeli firms’ exceptional success in earning Gartner, Inc.’s Cool Vendor designation? Maybe not. Their success reflects both Israel’s unique start-up ecosystem and those start-ups’ ability to leverage Gartner’s experienced account management in Israel. The numbers of Cool Vendors in Israel continue to rise. At the recent Cool and Hot Vendor Forum, …

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Simon Jones, IIAR German Chapter co-lead

Trio of analyst departures at Gartner underlines why backup strategy is so important

Gartner has been forced to delay a Magic Quadrant report for at least six months due to the mass departure of pivotal analysts covering the enterprise data center space.  The delay followed news that analysts Dave Russell and Pushan Rinnen were leaving to join vendors. The duo were the mainstays of the Gartner team covering …

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Julia Pope / IIAR UK Chapter Lead

Effective Measurement: ARe we there yet?

Effective measurement has become a bit of a challenge for AR practitioners, as stakeholders are demanding more tangible, immediate results that can easily be linked to business outcomes. With smaller teams and tighter budgets, AR professionals are under immense pressure to justify investment and prove overall value. As such, the IIAR’s recent webinar on measurement …

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Jon Collins: How not to be an industry analyst (IIAR website)

[GUEST POST] How not to be an analyst? By Jon Collins

Today’s guest post is a long(wish) read by Jon Collins from GigaOm (LinkedIn, @jonno) following our IIAR Webinar on “How not to be an industry analyst?“ If you enjoy this, why not check his “How not to write an autobiography?“   Introduction – a glass of wine… For a start, a bit of background. I never meant to be an …

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Cindy Zhou / Constellation on the IIAR blog

[GUEST POST] Tips to Ensure a Productive Analyst Briefing

Since becoming an industry analyst almost two years ago, I’ve sat in on nearly 100 vendor briefings and have some tips and do’s/don’ts to share to help you prepare for your next analyst session. First, know that Constellation is a firm very accessible to technology companies of all sizes and no, you don’t have to …

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