This second post on online influence looks at how one might measure influence using online metrics. Those do not measure whether a target community is influenced by online channels. So, if online metrics if they don’t, if they measure a vague notion of industry activity or sentiment, then do they really reflect the ecosystem of influencers that impacts decisions?
Guest posts for the IIAR website
Gues post from John Simonds on his secret AR weapons: relationship, back channel, getting best spokesperson
So, are analysts influencing via online channels? How is influence really conveyed by analysts to decision makers? Has it moved mainly to online or is it still by telephone enquiries and face-to-face advice?
Carol Rozwell from Gartner (blog, @CRozwell, bio) kindly allowed us to reproduce here her post on Vendors: suggestions to maximize briefing value. It neatly complement her peer Linda Rowan from IDC’s Briefing tips and best practices. Last week, I was treated to a number of interesting vendor briefings, the most engaging of which was …
Analyst relations professionals are dealing with more types of analysts and analyst-like influencers every day. How do you know who’s important among these new faces? Some insights from a pharma influencer relations study can give you fresh perspectives on identifying, differentiating and prioritizing your AR targets.
My take. SAP understood early on that traditional corporate communications has shifted from a message-based orientation to identifying, building, and nurturing relationships with influencers.
Despite the maturity and excellence of its program, however, SAP now faces competition in blogging relations from other enterprise vendors, some of whom are catching up quickly. To maintain its lead, SAP must continue to innovate and invest in this area.
The growth of enterprise blogging as a recognized form is great news for technology buyers, who rely on independent sources of information when making important technology and business decisions.
Our guest post today is from Lisa Rowan (LinkedIn, @lisarowan), IDC’s Program Director for HR, Learning and Talent Strategies. Read on for Lisa’s tips for briefing analysts from the analyst perspective. There are excellent resources available to assist the AR profession including IIAR but on this side of the briefing table, it seems like that advice is …