Ludovic Leforestier

Ludovic Leforestier (@lludovic and LinkedIn) is a recognised thought leader in influencer and analyst relations. He has over 20 years of hands-on analyst relations experience with the very best AR teams such as Oracle and IBM and has built two world-class analyst & influencer relations departments at management firm BearingPoint and AdTech leader Criteo. At BearingPoint, he also led the launch and development of the BearingPoint Institute. He has co-founded the Institute of Industry Analyst Relations (IIAR>) and is currently serving as one of its Board Members. He is the founder of Starsight Communications, a dedicated AR agency.

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IIAR> Webinar with Canalys

Join us on the 9th December 2021 for an IIAR> Webinar with Rachel Lashford / VP Marketing, Canalys (@RachelLashford, LinkedIn), for an overview of Canalys, what it covers and its methodologies. Canalys is a Singapore headquartered analyst firm with solid roots in analysis of the tech channel, as well as in the mobility industry.

IIAR> Why should startups (and scaleups) have an analyst relations strategy? By Ludovic Leforestier / Starsight Communications and IIAR> Board Member.

IIAR> Primer: Why should startups and scale-ups have an analyst relations strategy?

Introduction AR can provide startups and scale ups an unfair advantage. It can play a key role in building investor confidence and increasing early signups. It can do this by developing long-term relationships with the people who influence industry buyers more than any other group: analysts.  In the following Primer, we break down how an …

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Alan Pelz-Sharpe / Deep Analysis

Around Alan Pelz-Sharpe from Deep Analysis in 10 questions

Today’s IIAR> Around in 10 questions interview is with Alan Pelz-Sharpe / Founder, Deep Analysis (@4deepanalysis, LinkedIn, blog) who covers Innovation in Information and Automation Management. What are your coverage areas?Quite broad as we don’t take a siloed approach to technology – instead we focus on looking for innovative new approaches in the world of …

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IIAR> Discussion Group: managing analyst inquiries

IIAR> Discussion Group: managing inquiries

Our next IIAR> Best Practice Paper will be on managing analyst inquiries. Join the IIAR> Editorial Committee on the 11th November 2021 for a discussion on how to best leverage those advisory calls with industry analysts included in your RAS (research and advisory services) contracts for maximum AR impact. This discussion for IIAR> members will …

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IIAR> Webinar: What is Analyst Relations (AR) and how is it evolving?

The field of influencer & analyst relations (AR) has evolved over the last decade —as more influencers, social media and technology change the game, and as AR is increasingly recognised as a strategic priority. The value that AR brings to organisations has even translated to compensation significantly increasing over the past 10 years.  A new …

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Virginie O'Shea / Firebrand Research founder and CEO

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Today’s IIAR> Around in 10 questions interview is with Virginie O’Shea (@virginieoshea, LinkedIn), founder of Firebrand Research, which provides digital research on capital markets technology and trends. 1. What are your coverage areas?I have spent the last 20 years writing about capital markets technology and trends, with a particular focus on all the areas that …

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Teresa Cottam / Omnisperience

[GUEST POST] Teresa Cottam on the ethics of image rights

As an analyst in the famously sedate space of telecoms software, I’ve spent my career writing about customer experience, billing systems, call centres, monetisation strategies and customer onboarding (among other things). And since I can remember when MWC was not called MWC and was not in Barcelona, you can assume I’ve been around my industry …

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Jim Lundy / Aragon Research

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Today’s IIAR> Around in 10 questions interview is with Jim Lundy / CEO & Lead Analyst, Aragon Research (@AragonResearch1, LinkedIn, blog) who covers digital workplace technology areas, including digital transaction management, learning, sales enablement, and UCC. IIAR> Members can dial-in a webinar on June 10th, hosted by Ludovic Leforestier (@lludovic, LinkedIn) and Anja Steinmann / (LinkedIn, @AnjaSteinmann) > REGISTER HERE. What are your …

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Crystal Golightly IIAR

Crystal Golightly joins the IIAR> Board

London, 1st April 2021 (not an April fool). IIAR> Members have elected a new board member for the Membership and Operations role. The IIAR> Board is pleased to welcome Crystal Golightly (@crysgolightly, LinkedIn) as a voluntary board member to this key position, looking after nurturing and growing our membership. In her day job, Crystal is …

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IIAR> Monthly meet up May 2021

Join us on Thursday 06 May 2021 for our monthly IIAR> virtual meet-up to discuss best practices for activating marketing plans after successful research placement. Bring your ideas and questions to this session with fellow AR pros to discuss approaches to maximising your hard won placement in analyst research. Maximising marketing value from analyst evaluations We will be …

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Ollie O’Donoghue / Senior Analyst, Teknowlogy

Around Ollie O’Donoghue from PAC in 10 questions

Today’s IIAR> Around in 10 questions interview is with Ollie O’Donoghue, Senior Analyst, Teknowlogy (@Originollie, LinkedIn, blog) who covers cloud and cybersecurity. What are your coverage areas?My core coverage areas are Cloud and Cybersecurity, I also get involved with some of the other research clusters we have at PAC, including AI and Analytics. A really important differentiator for us …

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Stuart Ravens / Corax Insights

Around Stuart Ravens from Corax Insights in 10 questions

Today’s IIAR> Around in 10 questions interview is with Stuart Ravens (@StuartRavens, LinkedIn) / Freelance analyst at coraxinsights.com, who writes about the use of tech in the energy transition and any other stuff he finds interesting. 1. What are your coverage areas?I write about the use of technology in the energy transition. I also do research and analysis …

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2021 IIAR> Salary Survey logo

2021 IIAR> Salary Survey shows analyst relations professional salaries significantly increased over decade

Thanks to everyone who participated in the 2021 IIAR> Salary Survey, sponsored by ARInsights and managed by CB Resourcing. One of the key findings is that analyst relations (AR) and influencer relations professional compensation has shot up, reaching almost USD 350k at the top end.  IIAR> Members are invited to a webinar where a panel …

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Eveline Oehrlich / Research In Action

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Today’s IIAR> Around in 10 questions interview is with Eveline Oehrlich / (@eoehrlich, LinkedIn) Research Director, Research In Action, who researches IT Automation. 1. What are your coverage areas?IT Automation which includes modern DevOps topics such as Value Stream Management, AIOps, Continuous Everything plus traditional topics such as IT Service Management and topics around Enterprise Service Management. 

Peter Marston / Research Director, IDC

Around Pete Marston from IDC in 10 questions

Today’s IIAR> Around in 10 questions interview is with Pete Marston / Research Director, IDC (LinkedIn) who heads IDC’s research on Worldwide Intelligent Application Services. 1. What are your coverage areas? I lead IDC’s worldwide research on intelligent application services. The coverage reviews how 3rd party providers support buyer organizations with building, testing, deploying, and …

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[JOB POSTING] Senior Manager Analyst Relations / HCL, Noida/ Chennai / Bangalore, India

Roles & Responsibility Implement a strategic plan designed to enhance the visibility and perception with independent analysts  Proactively establish and maintain relationships with independent analysts and influencers;  Communicate company news and points of view  Identify industry and competitive insights and contribute to internal updates  Apply metrics for program measurement; use data to drive budget decisions  …

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