Ludovic Leforestier

Ludovic Leforestier (@lludovic and LinkedIn) is a recognised thought leader in influencer and analyst relations. He has over 20 years of hands-on analyst relations experience with the very best AR teams such as Oracle and IBM and has built two world-class analyst & influencer relations departments at management firm BearingPoint and AdTech leader Criteo. At BearingPoint, he also led the launch and development of the BearingPoint Institute. He has co-founded the Institute of Industry Analyst Relations (IIAR>) and is currently serving as one of its Board Members. He is the founder of Starsight Communications, a dedicated AR agency.

Virginie O'Shea / Firebrand Research founder and CEO

Around Virginie O’Shea from Firebrand Research in 10 questions

Today’s IIAR> Around in 10 questions interview is with Virginie O’Shea (@virginieoshea, LinkedIn), founder of Firebrand Research, which provides digital research on capital markets technology and trends. 1. What are your coverage areas?I have spent the last 20 years writing about capital markets technology and trends, with a particular focus on all the areas that …

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Teresa Cottam / Omnisperience

[GUEST POST] Teresa Cottam on the ethics of image rights

As an analyst in the famously sedate space of telecoms software, I’ve spent my career writing about customer experience, billing systems, call centres, monetisation strategies and customer onboarding (among other things). And since I can remember when MWC was not called MWC and was not in Barcelona, you can assume I’ve been around my industry …

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Jim Lundy / Aragon Research

Around Jim Lundy from Aragon Research in 10 questions

Today’s IIAR> Around in 10 questions interview is with Jim Lundy / CEO & Lead Analyst, Aragon Research (@AragonResearch1, LinkedIn, blog) who covers digital workplace technology areas, including digital transaction management, learning, sales enablement, and UCC. IIAR> Members can dial-in a webinar on June 10th, hosted by Ludovic Leforestier (@lludovic, LinkedIn) and Anja Steinmann / (LinkedIn, @AnjaSteinmann) > REGISTER HERE. What are your …

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Crystal Golightly IIAR

Crystal Golightly joins the IIAR> Board

London, 1st April 2021 (not an April fool). IIAR> Members have elected a new board member for the Membership and Operations role. The IIAR> Board is pleased to welcome Crystal Golightly (@crysgolightly, LinkedIn) as a voluntary board member to this key position, looking after nurturing and growing our membership. In her day job, Crystal is …

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2010_IIAR_UK_chapter_hero_image

IIAR> Monthly meet up May 2021

Join us on Thursday 06 May 2021 for our monthly IIAR> virtual meet-up to discuss best practices for activating marketing plans after successful research placement. Bring your ideas and questions to this session with fellow AR pros to discuss approaches to maximising your hard won placement in analyst research. Maximising marketing value from analyst evaluations We will be …

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Ollie O’Donoghue / Senior Analyst, Teknowlogy

Around Ollie O’Donoghue from PAC in 10 questions

Today’s IIAR> Around in 10 questions interview is with Ollie O’Donoghue, Senior Analyst, Teknowlogy (@Originollie, LinkedIn, blog) who covers cloud and cybersecurity. What are your coverage areas?My core coverage areas are Cloud and Cybersecurity, I also get involved with some of the other research clusters we have at PAC, including AI and Analytics. A really important differentiator for us …

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Stuart Ravens / Corax Insights

Around Stuart Ravens from Corax Insights in 10 questions

Today’s IIAR> Around in 10 questions interview is with Stuart Ravens (@StuartRavens, LinkedIn) / Freelance analyst at coraxinsights.com, who writes about the use of tech in the energy transition and any other stuff he finds interesting. 1. What are your coverage areas?I write about the use of technology in the energy transition. I also do research and analysis …

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2021 IIAR> Salary Survey logo

2021 IIAR> Salary Survey shows analyst relations professional salaries significantly increased over decade

Thanks to everyone who participated in the 2021 IIAR> Salary Survey, sponsored by ARInsights and managed by CB Resourcing. One of the key findings is that analyst relations (AR) and influencer relations professional compensation has shot up, reaching almost USD 350k at the top end.  IIAR> Members are invited to a webinar where a panel …

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Eveline Oehrlich / Research In Action

Around Eveline Oehrlich from Research In Action in 10 questions

Today’s IIAR> Around in 10 questions interview is with Eveline Oehrlich / (@eoehrlich, LinkedIn) Research Director, Research In Action, who researches IT Automation. 1. What are your coverage areas?IT Automation which includes modern DevOps topics such as Value Stream Management, AIOps, Continuous Everything plus traditional topics such as IT Service Management and topics around Enterprise Service Management. 

Peter Marston / Research Director, IDC

Around Pete Marston from IDC in 10 questions

Today’s IIAR> Around in 10 questions interview is with Pete Marston / Research Director, IDC (LinkedIn) who heads IDC’s research on Worldwide Intelligent Application Services. 1. What are your coverage areas? I lead IDC’s worldwide research on intelligent application services. The coverage reviews how 3rd party providers support buyer organizations with building, testing, deploying, and …

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HCL logo

[JOB POSTING] Senior Manager Analyst Relations / HCL, Noida/ Chennai / Bangalore, India

Roles & Responsibility Implement a strategic plan designed to enhance the visibility and perception with independent analysts  Proactively establish and maintain relationships with independent analysts and influencers;  Communicate company news and points of view  Identify industry and competitive insights and contribute to internal updates  Apply metrics for program measurement; use data to drive budget decisions  …

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Special year, special awards: The IIAR> Announces Industry Analysts and Analyst Relations of the Year Awards 2020

The IIAR> recognise top industry analysts and influencer relations professionals at a global virtual celebration; winners are IDC, Peggy O’Neill / Informatica, and the Oracle AR team  London, Friday 18th December 2020.  The Institute of Industry Analyst Relations (IIAR>), a not-for-profit member influencer relations association announced the winners of Analyst and Firm of the Year …

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One man band

Five social media truths for industry analysts

Industry analyst is a tough act to master: just like a one-man-band need to combine multiple instruments, analysts usually have many talents such as writing, public speaking, educating –and ideally analysing. Do they now need to be their own publicists as well?  The pandemic has brought in a dramatic uptick in social media usage, accelerating …

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