The use of the tiering of analyst firms, and of specific analysts, is one of the more controversial yet basic and widely used tools by AR teams and professionals. While no analyst or firm likes to be relegated to “Tier 2” or, God forbid, “Tier 3,” no vendor can devote enough resources, budget and access …
IIAR> Best Practice Paper: Engage the right audience, using analyst tiering Read More »
It is clear that working with Peer Review firms/sites is of increasing importance to AR professionals. Therefore, in March 2023, the IIAR> conducted a member group discussion about Peer Review firms/sites. Then in April, TrustRadius was the first Peer Review firm to present to iIAR> members. The recording of that webinar is available here in …
IIAR> members, here is your opportunity to participate in a discussion about the hot topic of Peer Reviews. Several members, over the last six months, have banded together as part of the IIAR> editorial committee, and have started digging into the complex issue of Peer Reviews. In fact, four of those most interested members on …
ESG, “environmental, social and governance,” has been an emerging area of tech for several years now. It impacts how a tech firm conducts itself with stakeholders including customers, suppliers, partners, employees and investors. It, in many cases, becames part of product and service. A tech company’s position in ESG may also drive how transparent it …
IIAR> Analyst Firm Update – Verdantix, a Fast Growing ESG Leader Read More »
Welcome to a new generation of AR professionals! CB Resourcing has again built and executed a comprehensive survey of AR professionals that measured salaries. But the survey, completed in late 2022, also measured a wide variety of other aspects of the AR professional’s job: How are our teams structured? Are budgets growing or shrinking? Who …
Our next IIAR> Best Practice Paper will be on managing Analyst -advisory days. Join the IIAR> Editorial Committee on the 2nd of August 2022 for a discussion on how to best leverage those crucial days with industry analysts and Sourcing Advisors for maximum AR impact. This discussion for IIAR> members will be hosted by IIAR> …
IIAR> Discussion Group: managing Analyst-Advisory Day Read More »
IIAR> members – join us on Thursday 7th July 2022 for our next f2f IIAR> meet-up in London. Enjoy a drink or two and in-person conversations with your AR peers and your favourite analysts around AR related hot topics and best practices. Attendance is free to members. The IIAR meet-up is hosted by IIAR> Co-Founder Ludovic …
***ATTENTION, NEW DATE*** Join us on the 14th June 2022 for an IIAR> Webinar with Bill Morelli / Chief Research Officer, Omdia (LinkedIn), Nick Fielden / Chief Commercial Officer (LinkedIn), Iva Gotovac / Senior Director for Marketing (LinkedIn) and Tanya Noronha / Product Director (LinkedIn), for an overview of Omdia Research, what it covers and its …
REGISTER for IIAR> webinar on NEW IIAR> Best Practices Paper: build your AR plan by Sarita Kincaid, Robin Schaffer, Ludovic Leforestier #Archat @saritakAR @robinjs19 @lludovic
REGISTER for IIAR> webinar on NEW IIAR> Best Practices Paper: build your AR plan by Sarita Kincaid, Robin Schaffer, Ludovic Leforestier #Archat @saritakAR @robinjs19 @lludovic
Today’s IIAR> Around in 10 questions interview is withBen Wood / Chief Analyst, CCS Insight (@benwood, LinkedIn) who oversees the research programme at CCS Insight with a specific focus on connected devices. 1. What are your coverage areas?I have a broad remit within CCS Insight covering a wide range of topics, however my area of …
Around Ben Wood from CCS Insight in 10 questions Read More »
Join us on the 9th December 2021 for an IIAR> Webinar with Rachel Lashford / VP Marketing, Canalys (@RachelLashford, LinkedIn), for an overview of Canalys, what it covers and its methodologies. Canalys is a Singapore headquartered analyst firm with solid roots in analysis of the tech channel, as well as in the mobility industry.
Introduction AR can provide startups and scale ups an unfair advantage. It can play a key role in building investor confidence and increasing early signups. It can do this by developing long-term relationships with the people who influence industry buyers more than any other group: analysts. In the following Primer, we break down how an …
IIAR> Primer: Why should startups and scale-ups have an analyst relations strategy? Read More »
Today’s IIAR> Around in 10 questions interview is with Alan Pelz-Sharpe / Founder, Deep Analysis (@4deepanalysis, LinkedIn, blog) who covers Innovation in Information and Automation Management. What are your coverage areas?Quite broad as we don’t take a siloed approach to technology – instead we focus on looking for innovative new approaches in the world of …
Around Alan Pelz-Sharpe from Deep Analysis in 10 questions Read More »
Our next IIAR> Best Practice Paper will be on managing analyst inquiries. Join the IIAR> Editorial Committee on the 11th November 2021 for a discussion on how to best leverage those advisory calls with industry analysts included in your RAS (research and advisory services) contracts for maximum AR impact. This discussion for IIAR> members will …
REGISTER for IIAR> webinar on NEW IIAR> Best Practices Paper: build your AR plan by Sarita Kincaid, Robin Schaffer, Ludovic Leforestier #Archat @saritakAR @robinjs19 @lludovic
The field of influencer & analyst relations (AR) has evolved over the last decade —as more influencers, social media and technology change the game, and as AR is increasingly recognised as a strategic priority. The value that AR brings to organisations has even translated to compensation significantly increasing over the past 10 years. A new …
IIAR> Primer: What is Analyst Relations (AR) and how is it evolving? Read More »
Join us on the 22nd April for an IIAR> Webinar ith Jan Erik Aase / Partner, Principal Analyst and Global Head / ISG Research (@janerikaase, LinkedIn), for an overview of the ISG Provider Lens product, methodology and discuss upcoming plans for 2021.
Today’s IIAR> Around in 10 questions interview is with Virginie O’Shea (@virginieoshea, LinkedIn), founder of Firebrand Research, which provides digital research on capital markets technology and trends. 1. What are your coverage areas?I have spent the last 20 years writing about capital markets technology and trends, with a particular focus on all the areas that …
Around Virginie O’Shea from Firebrand Research in 10 questions Read More »
As an analyst in the famously sedate space of telecoms software, I’ve spent my career writing about customer experience, billing systems, call centres, monetisation strategies and customer onboarding (among other things). And since I can remember when MWC was not called MWC and was not in Barcelona, you can assume I’ve been around my industry …
[GUEST POST] Teresa Cottam on the ethics of image rights Read More »
