Author Archive | Ludovic Leforestier

Global Analyst Relations Associate Director/Senior Manager / EY, London, UK

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The Brand, Marketing and Communications (BMC) function has an important role to play in helping to achieve EY’s ambition to create long-term value as the world’s most trusted, distinctive professional services organization. We work hand in hand with the business to take services and solutions to market; bring our purpose, building a better working world, to life for our people, clients and communities; engage our people and build a high performing culture; and to build the commercial value and emotional resonance of the EY brand.

Through the collective power of BMC, and the other teams and specialists we work with, we aim to build a better working world by driving commercial value through distinctive marketing and communications that deliver measaurable market impact.

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Who will be the IIAR> Analyst of the Year 2019?

The IIAR> mainframe has been furiously crunching the input from AR professionals for this year… and the IIAR Analyst of the Year 2019 winners will be announced next week on Wednesday 27th November 2019 IIAR Christmas Party in central London. Make sure you register now, tickets are going fast!

The IIAR> Analyst Of The Year is the best and longest running industry award, uniquely compiles input from analyst relations professionals and aims at highlighting individual analysts, new analysts, firms and client partners who have impressed our community and is awarded by the non-profit Institute for Industry Analyst Relations (IIAR). In other words, it’s our way to reflect and share our appreciation.

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[JOB POSTING] Media and Analyst Relations Internship / HPE, Bracknell, UK

HPE logo

We are looking for high calibre candidates to join our International (Europe, Middle East and Africa, Asia Pacific, India and Japan) regional team for media relations and analyst relations as a Media and Analyst Relations Intern. The 13 month marketing communications placement is based in Bracknell, Berkshire, UK, and you will be reporting to the director of International Media Relations for Hewlett Packard Enterprise based in the UK.

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Analyst Relations Manager / Google Cloud, London, UK

Google-Logo-IIAR-website

About the job

Whether you’re on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product’s journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you’ll be involved with product marketing strategy from beginning to end.

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[JOB POSTING] Director, Analyst Relations / Twilio, San Francisco, USA

Twilio is looking for a Director of Industry Analyst Relations to build on the foundation that we have established with a broad range of analysts.  We are a diverse business with a variety of use cases that require us to engage with and influence analysts in domains including contact center, communications platform as a service, security, application development and delivery, messaging, Internet of things and more. 

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Public Relations Manager/Analyst Relations Marketing / NICE, Hoboken, NJ, USA

Nice logo

NICE Ltd, a rapidly growing publicly traded tech leader with a market cap of $6 Billion, is seeking a Public Relations/Analyst Manager to join as a tactical contributor for our Global Corporate Communications Team. This role focuses on writing, public relations, case studies, and messaging. The candidate should be experienced in driving key messaging with industry influences across the major industry research firms.  As a fast paced organization the ideal candidate will be one that understands competing priorities and is well-equipped to ensure the PR/AR process flow churns.

The PR/AR Manager will report directly to the Director of Corporate Communications, who is committed to ensuring everyone has a seat at the table. You will benefit from a thoughtful, strategic management approach designed to actively cultivate a space where innovation and diversity of approach is rewarded, irrespective of guaranteed outcome or potential risk. The ideal candidate is a creatively adventurous thinker who explores beyond the status quo. We’re driven to ensuring our voice and approach are as cutting-edge as our market-disrupting technology products!

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The IIAR Tragic Quadrant 2018

Fashionably late but always on point and by popular request here’s the IIAR Tragic Quadrant 2018, a representation of how Analyst Relations Professionals (AR Pros) have rated analyst firms in the 2018 survey we ran for the Analyst and Firm of the Year 2018.

For new readers here, the Tragic Quadrant is of course a pun on the infamous GartnerMagic Quadrant’. We do not pretend this as an exhaustive analysis -nor is it a completely serious piece of research (the “Tragic” moniker is there as a reminiscence it should be taken with a pinch of salt). Nonetheless it is based on data and, as opposed to the Gartner Magic Quadrant, there are no magical and secretive weightings. As such, it is a good indication going back several years of the changes afoot in the industry analyst landscape and the judgement analyst relations professionals cast on industry research firms. And it provides actionable insights AR pros can use, something other surveys in this field often lack.

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[JOB POSTING] Senior Manager for IT Analyst Relations and Influencer Relations / ServiceNow, Santa Clara, CA, USA

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ServiceNow makes the world of work, work better for people. With a service-orientation toward the activities, tasks and processes that make up day-to-day work life, we help the modern enterprise operate faster and be more scalable than ever before.  We’re disruptive. We work hard but try not to take ourselves too seriously. We are highly adaptable and constantly evolving. We are passionate about our product, and we live for our customers.  We have high expectations and a career at ServiceNow means challenging yourself to always be better.

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[JOB POSTING] Analyst Relations Director / FireEye, Milpitas, CA, USA

Fireeye logo

We are looking for an exceptional individual to lead our analyst relations program. Reporting to the vice president of global communications, this director level position will play a key role in managing and growing relationships within the industry analyst community on behalf of FireEye.

An ideal candidate will have experience running analyst relations at a security or enterprise software company. This role requires a strong leader to manage relationships with key analysts and senior leaders at the company to develop a constructive, consultative relationship between FireEye and the analyst community.

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[GUEST POST] Do’s And Don’ts For Analyst Interactions by Chase Cunningham / Forrester

Chase Cunningham, Principal Analyst, Forrester

Having just been through an onslaught of work related to the Forrester Wave™ evaluation on Zero Trust eXtended ecosystem platform providers, I think that it’s worthwhile to put some guidance out there that might help folks as they interact with analysts (well, me, mainly, but maybe it will help with others, as well). And a disclaimer: I don’t actively work with folks at other analyst firms, so take my humble advice here with a grain of salt; every analyst is a bit different, and each firm has its own way of doing things.

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[JOB POSTING] Sr Manager Analyst Relations / SAP, Bellevue, WA, USA

SAP logo

Our Corporate Communications team is seeking a strategic, organized, curious, creative and self-motivated Sr. Manager, Analyst Relations to help drive the strategy and partner on the execution of our successful analyst relations program. The ideal candidate must have a passion for working closely with industry influencers, internal stakeholders and be comfortable with balancing strategic thinking with tactical, detailed communication and execution within a global, matrixed organization.

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[JOB POSTING] Analyst Relations Manager / Tanium, Reading, UK

Tanium logo

The Basics:

We are looking for an exceptional individual to join our analyst relations program. This position is very strategic and will have a direct and immediate impact on Tanium’s success. Tanium is a product that spans both the ITOps and Security world. This role will cover two main aspects:

  1. Lead the Tanium Security Portfolio Analyst Relations (AR) efforts globally
  2. Build and run the Tanium EMEAR Regional AR program
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[JOB POSTING] Analyst Relations Director / Oracle, Singapore

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The Oracle Analyst Relations team is looking for their next APAC leader: 

You will be responsible for proactively maintaining positive relationships with leading industry analysts and influencers and driving awareness and coverage of our cloud vision, strategy, differentiation and market momentum.  

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[JOB POSTING] Analyst Relations Manager, EMEAR, Cisco, London

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What You’ll Do

  • You are responsible for driving an industry-leading Analyst Relations (AR) program across Europe, the Middle East and Africa.
  • You create a comprehensive AR program and plan that is both highly strategic and impactful.
  • You represent Cisco’s global portfolio and initiatives in region as well as region-specific initiatives.
  • You are responsible for engaging with Cisco senior business leaders and ensuring that we communicate a cohesive strategy and story to analysts who cover these areas of our business in region.
  • You manage high ROI outreach programs focused on strategic engagement with the industry analyst community.
  • You grow critical relationships with industry analysts and set a high bar for how Cisco shows up at Cisco hosted and industry events with our analyst community.
  • You act as a key strategic advisor to Cisco’s business, driving valuable insight, guidance and feedback back into the business to help inform strategy, business and marketing decisions. You will also be responsible for engaging with regional sales leaders and driving AR Sales Enablement activities and results in region.
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[JOB POSTING] Global Analyst Relations Manager (Assistant Director), EY, Anywhere in the US

EY logo (JPG)

The Brand Marketing and Communications (BMC) function has an important role to play in helping to achieve EY’s Vision 2020 ambition to become the leading global professional services organization. We work hand in hand with the business to take services and solutions to market; bring our purpose – Building a better working world – to life for our people, clients and communities; engage our people and build a high performing culture; and to build the commercial value and emotional resonance of the EY brand.

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Sr/Director Analyst Relations, Zuora, USA

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Marketing | Atlanta, GA, United States, Boston, MA, United States, NY, NY, United States, San Francisco, CA, United States, San Mateo, CA, United States

Zuora is seeking a senior strategic Industry Analyst Relations leader to join an amazing team of global ZEOs to build a world-class AR function on top of a very strong foundation.For the last 100 years, companies have operated primarily under a product-centric business model, where the goal was to make, ship, and sell more units. Today, there’s a demand to have products and services delivered on a continual, subscription basis; to upgrade and access new innovations and features constantly. This is the end of ownership and it changes everything. Our vision is “The World Subscribed” where one day every company will be a part of the Subscription Economy® (a phrase coined by our CEO, Tien Tzuo).

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[JOB POSTING] Director Analyst Relations, Palo Alto Network, Santa Clara, California

Palo Alto Networks logo

Our Mission

At Palo Alto Networks® everything starts and ends with our mission:

Being the cybersecurity partner of choice, protecting our digital way of life.

We have the vision of a world where each day is safer and more secure than the one before. These aren’t easy goals to accomplish – but we’re not here for easy. We’re here for better. We are a company built on the foundation of challenging and disrupting the way things are done, and we’re looking for innovators who are as committed to shaping the future of cybersecurity as we are.

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