Institute of Industry Analyst Relations (IIAR)
The IIAR is a not-for-profit organisation established to raise awareness of analyst relations and the value of industry analysts, promote best practice amongst analyst relations professionals, enhance communication between analyst firms and vendors, and offer opportunities for AR practitioners to network with their industry peers.
It is with great sadness that we’re learning of Matthieu Poujol’s sudden departure.
He was a well respected, recognised and knowledgeable professional, always helpful and kind but also great fun. And a dear friend of many in the AR community.
The IIAR> Extended Board and AR community expresses its sincere condolences to his family and colleagues at PAC | teknowlogy.
Au revoir Mathieu.
H+K’s Tech practice is one of H+K London’s leading and highest performing sectors and has grown rapidly over the last six years. The experience of the 35+ team spans integrated communications, from corporate, B2B and consumer communications, to digital + social, influencers, analyst relations, content marketing and internal communications. We understand technology ecosystems, consumer and business audiences and the power of the influencer. We believe in making complex technology simple – sharing its benefits to the world.
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Join our team and experience Workday!
It’s fun to work in a company where people truly believe in what they’re doing. At Workday, we’re committed to bringing passion and customer focus to the business of enterprise applications. We work hard, and we’re serious about what we do. But we like to have a good time, too. In fact, we run our company with that principle in mind every day: One of our core values is fun.
Continue Reading →Today’s IIAR> Around in 10 Question interview is with IIAR> Analyst Of The Year 2019 runner-up Nick McQuire / Vice President, Enterprise Research, CCS Insight (LinkedIn, @nickmcquire).
London, Wednesday 27th November 2019. At the IIAR> we believe in taking a stance and recognising greatness when we see it -an approach we find more impactful than sprinkling awards to dozens of “winners”.
Today, at the IIAR> London Christmas Party kindly sponsored by HCL, we celebrated the top industry analysts and firms of the year. The IIAR> surveyed analyst relations professionals globally and from diverse industries, predictably casting a wide net on coverage areas. The evaluation used the IIAR SOSM methodology, to reflect the best practice promoted within the IIAR> looking at not only perceived sales impact, but also strategic insights, resonance in the media and ease of doing business with.
This year, analyst relations (AR) professionals have voted and provided clear insights both on the value they see from analysts, as well as how they perceive industry analyst firms’ value to them as clients. There were some interesting shifts in the 2019 results compared to prior years…read on to learn more!
Without further ado, the Analyst Relations community has spoken and the winners are….
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Reporting to the Vice-President of Solution Marketing, the Analyst Relations Director role facilitates two-way dialogue between BlackBerry and industry analysts. Focusing largely to increase awareness for the company and our products and services, while delivering key analyst insights to our internal teams. An ideal candidate will have a proven track record of managing an AR team and creating and executing an AR program strategy and building collaborative relationships with influential analysts, executive spokespeople, product strategy and marketing leaders.
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The Brand, Marketing and Communications (BMC) function has an important role to play in helping to achieve EY’s ambition to create long-term value as the world’s most trusted, distinctive professional services organization. We work hand in hand with the business to take services and solutions to market; bring our purpose, building a better working world, to life for our people, clients and communities; engage our people and build a high performing culture; and to build the commercial value and emotional resonance of the EY brand.
Through the collective power of BMC, and the other teams and specialists we work with, we aim to build a better working world by driving commercial value through distinctive marketing and communications that deliver measaurable market impact.
The IIAR> mainframe has been furiously crunching the input from AR professionals for this year… and the IIAR Analyst of the Year 2019 winners will be announced next week on Wednesday 27th November 2019 IIAR> Christmas Party in central London. Make sure you register now, tickets are going fast!
The IIAR> Analyst Of The Year is the best and longest running industry award, uniquely compiles input from analyst relations professionals and aims at highlighting individual analysts, new analysts, firms and client partners who have impressed our community and is awarded by the non-profit Institute for Industry Analyst Relations (IIAR). In other words, it’s our way to reflect and share our appreciation.
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We are looking for high calibre candidates to join our International (Europe, Middle East and Africa, Asia Pacific, India and Japan) regional team for media relations and analyst relations as a Media and Analyst Relations Intern. The 13 month marketing communications placement is based in Bracknell, Berkshire, UK, and you will be reporting to the director of International Media Relations for Hewlett Packard Enterprise based in the UK.
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Apttus is hiring a Director of Analyst Relations responsible for developing and executing deliverables that feed integrated marketing campaigns. The role will report into the Vice President of Worldwide Marketing.
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Whether you’re on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product’s journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you’ll be involved with product marketing strategy from beginning to end.
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Twilio is looking for a Director of Industry Analyst Relations to build on the foundation that we have established with a broad range of analysts. We are a diverse business with a variety of use cases that require us to engage with and influence analysts in domains including contact center, communications platform as a service, security, application development and delivery, messaging, Internet of things and more.
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NICE Ltd, a rapidly growing publicly traded tech leader with a market cap of $6 Billion, is seeking a Public Relations/Analyst Manager to join as a tactical contributor for our Global Corporate Communications Team. This role focuses on writing, public relations, case studies, and messaging. The candidate should be experienced in driving key messaging with industry influences across the major industry research firms. As a fast paced organization the ideal candidate will be one that understands competing priorities and is well-equipped to ensure the PR/AR process flow churns.
The PR/AR Manager will report directly to the Director of Corporate Communications, who is committed to ensuring everyone has a seat at the table. You will benefit from a thoughtful, strategic management approach designed to actively cultivate a space where innovation and diversity of approach is rewarded, irrespective of guaranteed outcome or potential risk. The ideal candidate is a creatively adventurous thinker who explores beyond the status quo. We’re driven to ensuring our voice and approach are as cutting-edge as our market-disrupting technology products!
Continue Reading →Fashionably late but always on point and by popular request here’s the IIAR Tragic Quadrant 2018, a representation of how Analyst Relations Professionals (AR Pros) have rated analyst firms in the 2018 survey we ran for the Analyst and Firm of the Year 2018.
For new readers here, the Tragic Quadrant is of course a pun on the infamous Gartner ‘Magic Quadrant’. We do not pretend this as an exhaustive analysis -nor is it a completely serious piece of research (the “Tragic” moniker is there as a reminiscence it should be taken with a pinch of salt). Nonetheless it is based on data and, as opposed to the Gartner Magic Quadrant, there are no magical and secretive weightings. As such, it is a good indication going back several years of the changes afoot in the industry analyst landscape and the judgement analyst relations professionals cast on industry research firms. And it provides actionable insights AR pros can use, something other surveys in this field often lack.
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ServiceNow makes the world of work, work better for people. With a service-orientation toward the activities, tasks and processes that make up day-to-day work life, we help the modern enterprise operate faster and be more scalable than ever before. We’re disruptive. We work hard but try not to take ourselves too seriously. We are highly adaptable and constantly evolving. We are passionate about our product, and we live for our customers. We have high expectations and a career at ServiceNow means challenging yourself to always be better.
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We are looking for an exceptional individual to lead our analyst relations program. Reporting to the vice president of global communications, this director level position will play a key role in managing and growing relationships within the industry analyst community on behalf of FireEye.
An ideal candidate will have experience running analyst relations at a security or enterprise software company. This role requires a strong leader to manage relationships with key analysts and senior leaders at the company to develop a constructive, consultative relationship between FireEye and the analyst community.
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Having just been through an onslaught of work related to the Forrester Wave™ evaluation on Zero Trust eXtended ecosystem platform providers, I think that it’s worthwhile to put some guidance out there that might help folks as they interact with analysts (well, me, mainly, but maybe it will help with others, as well). And a disclaimer: I don’t actively work with folks at other analyst firms, so take my humble advice here with a grain of salt; every analyst is a bit different, and each firm has its own way of doing things.
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Our Corporate Communications team is seeking a strategic, organized, curious, creative and self-motivated Sr. Manager, Analyst Relations to help drive the strategy and partner on the execution of our successful analyst relations program. The ideal candidate must have a passion for working closely with industry influencers, internal stakeholders and be comfortable with balancing strategic thinking with tactical, detailed communication and execution within a global, matrixed organization.
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The Basics:
We are looking for an exceptional individual to join our analyst relations program. This position is very strategic and will have a direct and immediate impact on Tanium’s success. Tanium is a product that spans both the ITOps and Security world. This role will cover two main aspects:
The Oracle Analyst Relations team is looking for their next APAC leader:
You will be responsible for proactively maintaining positive relationships with leading industry analysts and influencers and driving awareness and coverage of our cloud vision, strategy, differentiation and market momentum.
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