Ludovic Leforestier

Ludovic Leforestier (@lludovic and LinkedIn) is a recognised thought leader in influencer and analyst relations. He has over 20 years of hands-on analyst relations experience with the very best AR teams such as Oracle and IBM and has built two world-class analyst & influencer relations departments at management firm BearingPoint and AdTech leader Criteo. At BearingPoint, he also led the launch and development of the BearingPoint Institute. He has co-founded the Institute of Industry Analyst Relations (IIAR>) and is currently serving as one of its Board Members. He is the founder of Starsight Communications, a dedicated AR agency.

IIAR>Analyst Firm Webinar : TBR – Highlights (03/25)

Check the highlights of our IIAR> Firms Webinar with TBR Dan Demers / Senior Vice President Sales and Marketing, TBR (LinkedIn) , Patrick Heffernan / Principal Analyst and Practice Manager, TBR  (LinkedIn) , Ludovic Leforestier / IIAR> Board Member and Founder Starsight Communications (@lludovic, LinkedIn) ,Aaron Cooper / IIAR> UK Chapter Co-Lead and Head of […]

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IIAR> Analyst Firm Webinar : TBR (04/25)

The IIAR> Webinar:
IIAR> Analyst Firm Webinar :TBR will be hosted by Ludovic Leforestier / IIAR> Board Member and Founder Starsight, Aaron Cooper / IIAR> UK Chapter Co-Lead and Head of Analyst and Advisor Relations, Computacenter
Date> Thursday 3 April 2025
Time> 0800 PDT / 1100 EDT / 1600 GMT / 2030 IST (other time zones)

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IIAR> Independent Analysts Panel (03/25)

The IIAR> Webinar
This IIAR> Webinar will be hosted by Chris Germann / Independent AR professional, IIAR> Member, Crystal Golightly / IIAR> Board Member and VP, Customer Experience and Operations, ARInsights, Ludovic Leforestier / IIAR> Board Member and Founder Starsight, Noelle Shipley / Independent AR professional , Robin Schaffer / Principal AR Consultant Schaffer AR, Sarita Kincaid / Senior Director, Analyst Relations, SugarCRM.
Date> Thursday 13th March 2025
Time> 0800 PST / 1100 EST / 1600 GMT / 2130 IST (other time zones)

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IIAR> Analyst Firm Webinar: The Futurum Group (02/25)

The IIAR> Webinar
This IIAR> Webinar will be hosted by Ashutosh Dikshit / IIAR> UK Chapter Co-Lead and Analyst Relations Lead AI, Digital & Customer Experience, Amdocs, Crystal Golightly / IIAR> Board Member and VP, Customer Experience and Operations ARInsights, Ludovic Leforestier / IIAR> Board Member and Founder Starsight, Julian Tirsu / Head of Analyst Relations, Dropbox, Christopher Manfredi / Global Analyst Relations Director, Sprout Social.
Date> Thursday 20 February 2025
Time> 0800 PDT / 1100 EDT / 1600 BST / 2130 IST (other time zones)

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IIAR> Analyst Firm Webinar : Informa TechTarget[23/01/25]

IIAR> Analyst Firm Webinar: Informa TechTarget – Highlights (01/25)

Check the highlights of our IIAR> Firms Webinar with Omdia’s Bill Morelli / I&A President, Omdia (LinkedIn), Evan Kirchheimer / Chief Research Officer, Omdia (Linkedin) and Iva Gotovac / VP Marketing , Omdia (Linkedin) ,Crystal Golightly / IIAR> Board Member and VP, Customer Experience and Operations, ARInsights (LinkedIn), Ludovic Leforestier / IIAR> Board Member and

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IIAR> Analyst Firm Webinar : Informa TechTarget[23/01/25]

IIAR> Analyst Firm Webinar: Informa TechTarget (01/25)

The IIAR> Webinar
This IIAR> Webinar will be hosted by Peter Darling / Senior Director Global Analyst Relations, SAP, Crystal Golightly / IIAR> Board Member and VP, Customer Experience and Operations, ARInsights, Nathan Herrman / AR Manager, Ericsson,Ludovic Leforestier / IIAR> Board Member and Founder Starsight.
Date> Thursday 23rd December
Time> 0800 PST / 1100 EST / 1600 BST / 2130 IST (other time zones)

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Louella Fernandes / Quocirca

Around Louella Fernandes from Quocirca in 10 questions

Today’s IIAR> Around in 10 questions interview is with Louella Fernandes / CEO, Quocirca, (LinkedIn) who covers workplace collaboration and print. 1. What are your coverage areas?Quocirca focuses on technology trends in the print industry which includes workplace transformation, cybersecurity, cloud, workflow automation, managed print and IT services, sustainability and the impact of AI on

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IIAR> Analyst Firm with MarketsandMarkets (10/24)

IIAR> Analyst Firm Webinar Highlights: Sarwant Singh, Christian Renaud, Milan Rao and Vineet Augustine / MarketsandMarkets (10/24)

Check the highlights of our IIAR> Firms Webinar with MarketsandMarket’s Sarwant Singh / President & CCO, MarketsandMarkets (LinkedIn), Christian Renaud / Global Head Technology Practice, MarketsandMarkets (LinkedIn), Milan Rao / COO & CRO, MarketsandMarkets (LinkedIn) and Vineet Augustine / VP EMEA Technology Practice, MarketsandMarkets (LinkedIn)  hosted by Ludovic Leforestier / IIAR> Board Member and Founder Starsight

IIAR> Analyst Firm Webinar Highlights: Sarwant Singh, Christian Renaud, Milan Rao and Vineet Augustine / MarketsandMarkets (10/24) Read More »

IIAR> Analyst Firm with MarketsandMarkets (10/24)

IIAR> Analyst Firm Webinar: Markets and Markets, 10th October

MarketsAndMarkets is a revenue intelligence and advisory company established in 2009. Initially, the company began as a pure-play market research firm, focusing on research around niche, high-growth B2B markets. Recognizing the shift in the B2B economy that would unlock trillion-dollar opportunities, it has evolved into a growth consulting firm by hiring industry stalwarts across eight

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IIAR> Analyst Firm Webinar : Omdia - 26th September

IIAR> Analyst Firm Webinar Highlights: Bill Morelli, Evan Kirchheimer and Iva Gotovac / Omdia (9/24)

Check the highlights of our IIAR> Firms Webinar with Omdia’s Bill Morelli / I&A President, Omdia (LinkedIn), Evan Kirchheimer / Chief Research Officer, Omdia (Linkedin) and Iva Gotovac / VP Marketing , Omdia (Linkedin) hosted by Ludovic Leforestier / IIAR> Board Member and Founder Starsight Communications (@lludovic, LinkedIn) and Aniruddho Mukherjee / IIAR> Board Member and Analyst

IIAR> Analyst Firm Webinar Highlights: Bill Morelli, Evan Kirchheimer and Iva Gotovac / Omdia (9/24) Read More »

IIAR> Analyst Firm Webinar : Omdia - 26th September

IIAR> Analyst Firm Webinar: Omdia, 26th September

The time has come for another update from Omdia.  Omdia is one of the most well-established global, cross-tech analyst firms. It was formed in 2020 when Informa combined the considerable analyst and research assets of  Canalys, ESG, Heavy Reading, IHS Markit, Informa, Datamonitor, Tractica and Heavy Reading into a single entity. It’s actually more complicated but it’s got a storied

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IIAR> Discussion Group : Managing Vendor Evaluation

IIAR> Discussion Webinar: Managing Vendor Evaluations (MQ/Wave/Marketscape, etc.), 5th September

The IIAR> is pleased to announce an open discussion forum for its members to exchange best practices about managing vendor evaluations, such as the Gartner Magic Quadrant, the Forrester Wave, the IDC Marketscape, etc…  For many technology markets and submarkets, vendor evaluations are the most critical element of a strategic marketing plan. With Gartner in

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IIAR> Analyst Firm Webinar: 451 Research 15th August

IIAR> Analyst Firm Webinar Highlights: Brian Partridge and Kelly Morgan / 451 Research (8/24)

Check the highlights of our IIAR> Firms Webinar with 451 Research’s Brian Partridge / Head of 451 Research / Kagan, S&P Global Market Intelligence (LinkedIn) and Kelly Morgan / Research Director, Datacenter Services & Infrastructure at 451 Research S&P Global Market Intelligence (LinkedIn) hosted by Ludovic Leforestier / IIAR> Board Member and Founder Starsight Communications (@lludovic,

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IIAR> Discussion Group : AR and Marketing (22/8)

IIAR> Discussion Group: AR and Marketing, 22nd August

While most marketers appreciate AR as a vital corporate function, few understand what the AR team does, and even fewer know how it can help them.  Through engaging practitioner discussion and real world examples, the North American Chapter examines how AR can work collaboratively with marketing teams- from product marketing to demand gen- to help

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Irwin Lazar / Metrigy

Around Irwin Lazar from Metrigy in 10 questions

Today’s IIAR> Around in 10 questions interview is with Irwin Lazar / President and Principal Analyst, Metrigy, (@imlazar, LinkedIn) who covers workplace collaboration 1. What are your coverage areas?Workplace collaboration technologies including unified communications / calling platforms, messaging, meetings, and non-real-time collaboration. As of late my focus has been on office and meeting room evolution,

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IIAR> Analyst Firm Webinar: 451 Research 15th August

IIAR> Analyst Firm Webinar: 451 Research, 15th August

451 Research (aptly named after Ray Bradbury’s dystopian novel about the power of knowledge and the dangers of censorship) is centred on innovation and disruptive technologies, delivering timely to subscribers. It was acquired by S&P in 2019 (and Uptime Institute was spun off), see our blog post here and enjoys a significant reach with financial

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IIAR> Discussion Group - Sales Enablement, 20th June

IIAR> Discussion Group: AR for sales, 20th June

IIAR> members here is your opportunity to participate in a discussion about how analyst relations (AR) can support vendor sales teams. This discussion Group will be led by the IIAR> Editorial Committee who has started digging into the complex issue of how industry analyst and AR can help drive vendor sales through not only influence

IIAR> Discussion Group: AR for sales, 20th June Read More »

IAR> Analyst Firm Webinar with Uptime Institute, 30th May 2024

IIAR> Analyst Firm Webinar Highlights: Andy Lawrence and Simon Carruthers / Uptime Institute (5/24)

Check the highlights of our IIAR> Firms Webinar with Uptime Institute’s Andy Lawrence / Executive Director of Research (LinkedIn) and Simon Carruthers / Senior Vice President (LinkedIn) hosted by Ludovic Leforestier / IIAR> Board Member and Founder Starsight Communications (@lludovic, LinkedIn) and Ashutosh Dikshit / IIAR> UK Chapter Co-Lead and Analyst Relations Lead Digital & Customer Experience,

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