Author Archive | Ludovic Leforestier

[GUEST POST] 20 mistakes analyst relations teams are making by Mark Peters / ESG (part 1)

Mark Peters / ESG: 20 mistakes analyst relations teams are making

Good news: With improvements, everyone will see better results
I’m going to make an assertion that will seem unnecessarily provocative. After working for a decade as an IT industry analyst—including interacting regularly with analysts from other firms — I am confident in saying that many, indeed perhaps most, analyst relations teams are sub-optimizing their relationships and, by extension, their companies’ relationships with the analysts covering them.

I mainly work with teams that manage industry analyst relations specifically—that is, AR teams. But good chunks of the advice I’m about to share could apply (with some tweaking) to anyone managing relationships between their company and outside influencers such as journalists, investment analysts, or other third-party pundits who need information about features, roadmaps, or strategies.Big companies have full-time AR, PR, and IR teams, but even small startups usually have someone on staff doing similar work, even if it’s just one part of their role. There are a lot of you out there. So here we go.

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Au revoir Mathieu

It is with great sadness that we’re learning of Matthieu Poujol’s sudden departure.

He was a well respected, recognised and knowledgeable professional, always helpful and kind but also great fun. And a dear friend of many in the AR community.

The IIAR> Extended Board and AR community expresses its sincere condolences to his family and colleagues at PAC | teknowlogy.

Au revoir Mathieu.

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A turn of the tides? The IIAR> Analyst and Firm Of The Year 2019

London, Wednesday 27th November 2019. At the IIAR> we believe in taking a stance and recognising greatness when we see it -an approach we find more impactful than sprinkling awards to dozens of “winners”. 

Today, at the IIAR> London Christmas Party kindly sponsored by HCL, we celebrated the top industry analysts and firms of the year. The IIAR> surveyed analyst relations professionals globally and from diverse industries, predictably casting a wide net on coverage areas. The evaluation used the IIAR SOSM methodology, to reflect the best practice promoted within the IIAR> looking at not only perceived sales impact, but also strategic insights, resonance in the media and ease of doing business with.

This year, analyst relations (AR) professionals have voted and provided clear insights both on the value they see from analysts, as well as how they perceive industry analyst firms’ value to them as clients. There were some interesting shifts in the 2019 results compared to prior years…read on to learn more! 

Without further ado, the Analyst Relations community has spoken and the winners are….

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Who will be the IIAR> Analyst of the Year 2019?

The IIAR> mainframe has been furiously crunching the input from AR professionals for this year… and the IIAR Analyst of the Year 2019 winners will be announced next week on Wednesday 27th November 2019 IIAR> Christmas Party in central London. Make sure you register now, tickets are going fast!

The IIAR> Analyst Of The Year is the best and longest running industry award, uniquely compiles input from analyst relations professionals and aims at highlighting individual analysts, new analysts, firms and client partners who have impressed our community and is awarded by the non-profit Institute for Industry Analyst Relations (IIAR). In other words, it’s our way to reflect and share our appreciation.

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The IIAR Tragic Quadrant 2018

Fashionably late but always on point and by popular request here’s the IIAR Tragic Quadrant 2018, a representation of how Analyst Relations Professionals (AR Pros) have rated analyst firms in the 2018 survey we ran for the Analyst and Firm of the Year 2018.

For new readers here, the Tragic Quadrant is of course a pun on the infamous GartnerMagic Quadrant’. We do not pretend this as an exhaustive analysis -nor is it a completely serious piece of research (the “Tragic” moniker is there as a reminiscence it should be taken with a pinch of salt). Nonetheless it is based on data and, as opposed to the Gartner Magic Quadrant, there are no magical and secretive weightings. As such, it is a good indication going back several years of the changes afoot in the industry analyst landscape and the judgement analyst relations professionals cast on industry research firms. And it provides actionable insights AR pros can use, something other surveys in this field often lack.

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[GUEST POST] Do’s And Don’ts For Analyst Interactions by Chase Cunningham / Forrester

Chase Cunningham, Principal Analyst, Forrester

Having just been through an onslaught of work related to the Forrester Wave™ evaluation on Zero Trust eXtended ecosystem platform providers, I think that it’s worthwhile to put some guidance out there that might help folks as they interact with analysts (well, me, mainly, but maybe it will help with others, as well). And a disclaimer: I don’t actively work with folks at other analyst firms, so take my humble advice here with a grain of salt; every analyst is a bit different, and each firm has its own way of doing things.

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Around Caroline Dennington at Dennington AR, IIAR> AR Agency Of The Year 2019, in 10 questions

Caroline Dennington / Dennington AR

Caroline Dennington (@CdenningtonLinkedIn) is the Managing Director of Dennington AR and the winner of the IIAR> AR Agency Of The Year 2019.  Like Ricarda, she doesn’t have any horror story and also has a liking for the French art de vivre…

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Around Ricarda Rodatus from Oracle, IIAR> AR Team of the Year 2019 in 10 questions

Ricarda Rodatus / VP Analyst Relations, Oracle (IIAR website)

Ricarda Rodatus (@rodatusrLinkedIn) is the VP of Analyst Relations at Oracle, leading the analyst relations team recognised  last Thursday night as the IIAR> AR Team Of The Year 2019 discloses which analyst she misses the most and reveals a French secret.

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Around Peggy O’Neill, IIAR> AR Professional of the Year 2019 in 10 questions

Peggy O'Neill, Senior Director Analyst Relations @ Informatica

Peggy O’Neill / VP Analyst Relations, Informatica,  (@pegoneillLinkedIn) and former IIAR> Board Member was recognised yesterday night as the IIAR> AR Professional Of The Year 2019 and shares today some insights for the AR community.

Congratulations Peggy!

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“Celebrate good times, come on”! Announcing the IIAR Analyst Professional and Teams of the Year 2019

London, Thursday 04th July 2019 – The wait has an end…. Whilst the USA are celebrating their Independence Day, the IIAR members celebrated their annual IIAR Summer Party, kindly sponsored by Criteo and Spotlight AR this year. Highlight of the evening was the announcement of the IIAR AR Professional of the Year 2019, a highly coveted recognition among the AR professionals.

Needless to say that there were plenty of reasons to celebrate at this traditional event that brings together the AR professionals and agencies as well as the analysts who joined us from Gartner, Forrester, IDC, Ovum, 451 Research and many others for an evening full of great discussions and insights. The party is a great opportunity to engage with peers from the AR community and exchange best practices, get feedback from the key analysts in the industry and build or strengthens new and existing relationships. 

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What does 451 Research stand for?

After yesterday’s IIAR> Webinar, Simon Robinson (@simonrob451LinkedIn) SVP Research at 451 Research shared where the firm name comes from and  Ludovic Leforestier (@lludovicLinkedIn) gave a quick wrap-up of the webinar.

1907_451_webinar_trailer from IIAR> on Vimeo.

IIAR Members will be able to access the recording and deck shortly from our new Member365 portal.

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IIAR Webinar with Simon Robinson / 451 Research on Tuesday 2nd July 2019

Please join us on Tuesday, July 2, 2019 at 1500 GMT / 1600 CEST/ 1000 EDT / 0700 PDT for a discussion with Simon Robinson / Senior Vice President, Research at 451 Research.
451 Research is a leading information technology research and advisory company best known for its coverage of digital infrastructure, technology innovation, and market disruption.  

In this webinar we’ll discuss 451 Research’s influence and impact, differentiation and competitive advantage, as well as the format and the future of their research. We’ll also discuss how best to engage with the analysts at 451 Research and how AR professionals and vendors can leverage their research. Continue Reading →

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Ask not what the IIAR can do for you…..

No doubt you are well aware of how that phrase finishes but I am sure you are aware of the purpose of this post – becoming an IIAR Board Member. If you have ever wondered what you can do for the IIAR then becoming a board member is a great way to shape the direction of analyst relations globally, learn new skills, work with some great people and you have until 1700 BST on Wednesday 15th May 2019 to take that chance.

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IIAR Discussion Group on Scaling AR on April 18th

The analyst landscape is changing fast and new voices are joining the conversation with impact over potential buyers. Whilst Tier 1 analyst firms generally retain their position in the area of direct buying recommendations, the picture is different when it comes to other sources influencing the buyer journey.
For instance, boutique firms are claiming their share of the influencer space, particularly in regional markets.
They might however not have the same business models or abide by the same rules of engagement than traditional analyst research firms (see the IIAR Best Practice Paper: The 7+7+7 Golden Rules of Engagement).

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IIAR Webinar: meet iDate DigiWorld

iDate DigiWorld webinar with the IIARLocal analysts yield much influence in the geographies they operate in, yet they are largely unknown to AR pros in multinationals. On December 11th, we’re offering you to get up close and personal with iDDATE DigiWorld, a firm founded in France in 1977, combining consulting, research and an institute. Its legacy is in telcos but it also covers media, smart territories and digital and internet services.

We will meet with Soichi Nakajima / Digital Telcos Practice Leader (@NakajimaSoichiLinkedIn) in a webinar to understand more about iDATE DigiWorld, its agenda and how AR pros should engage. Continue Reading →

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Why should AR pros call CXP Group?

Hot on the heels of yesterday’s IIAR Webinar with CXP Group (they’ve dropped “le” to my great chagrin), here’s a quick interview summing-up their coverage areas and why analyst relations (AR) professionals should give them a call. With Yannick Carriou (LinkedIn, @YCarriou), Chairman and CEO and Jean-Christophe Bodhuin (LinkedIn, @JCBodhuin), SVP & UK Managing Director, UK Operations from of CXP Group, interviewed by Ludovic Leforestier (@lludovicLinkedIn), from the IIAR Board.

IIAR webinar: CXP group from iiar on Vimeo.

Thanks to the CXP executive team for dropping in and treating IIAR members!

 

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