Good news: With improvements, everyone will see better resultsI’m going to make an assertion that will seem unnecessarily provocative. After working for a decade as an IT industry analyst—including interacting regularly with analysts from other firms — I am confident in saying that many, indeed perhaps most, analyst relations teams are sub-optimizing their relationships and, by …
Today’s IIAR> Around in 10 questions interview is with Mike Feibus / President & Principal Analyst, FeibusTech (@MikeFeibus, LinkedIn, blog) who covers wearable and health.
It is with great sadness that we’re learning of Matthieu Poujol’s sudden departure. He was a well respected, recognised and knowledgeable professional, always helpful and kind but also great fun. And a dear friend of many in the AR community. The IIAR> Extended Board and AR community expresses its sincere condolences to his family and …
Today’s IIAR> Around in 10 Question interview is with IIAR> Analyst Of The Year 2019 runner-up Nick McQuire / Vice President, Enterprise Research, CCS Insight (LinkedIn, @nickmcquire).
London, Wednesday 27th November 2019. At the IIAR> we believe in taking a stance and recognising greatness when we see it -an approach we find more impactful than sprinkling awards to dozens of “winners”. Today, at the IIAR> London Christmas Party kindly sponsored by HCL, we celebrated the top industry analysts and firms of the …
A turn of the tides? The IIAR> Analyst and Firm Of The Year 2019 Read More »
The IIAR> mainframe has been furiously crunching the input from AR professionals for this year… and the IIAR Analyst of the Year 2019 winners will be announced next week on Wednesday 27th November 2019 IIAR> Christmas Party in central London. Make sure you register now, tickets are going fast! The IIAR> Analyst Of The Year is the best …
Fashionably late but always on point and by popular request here’s the IIAR Tragic Quadrant 2018, a representation of how Analyst Relations Professionals (AR Pros) have rated analyst firms in the 2018 survey we ran for the Analyst and Firm of the Year 2018. For new readers here, the Tragic Quadrant is of course a …
Having just been through an onslaught of work related to the Forrester Wave™ evaluation on Zero Trust eXtended ecosystem platform providers, I think that it’s worthwhile to put some guidance out there that might help folks as they interact with analysts (well, me, mainly, but maybe it will help with others, as well). And a …
[GUEST POST] Do’s And Don’ts For Analyst Interactions by Chase Cunningham / Forrester Read More »
The Oracle Analyst Relations team is looking for their next APAC leader: You will be responsible for proactively maintaining positive relationships with leading industry analysts and influencers and driving awareness and coverage of our cloud vision, strategy, differentiation and market momentum.
Caroline Dennington (@Cdennington, LinkedIn) is the Managing Director of Dennington AR and the winner of the IIAR> AR Agency Of The Year 2019. Like Ricarda, she doesn’t have any horror story and also has a liking for the French art de vivre…
Ricarda Rodatus (@rodatusr, LinkedIn) is the VP of Analyst Relations at Oracle, leading the analyst relations team recognised last Thursday night as the IIAR> AR Team Of The Year 2019 discloses which analyst she misses the most and reveals a French secret.
Peggy O’Neill / VP Analyst Relations, Informatica, (@pegoneill, LinkedIn) and former IIAR> Board Member was recognised yesterday night as the IIAR> AR Professional Of The Year 2019 and shares today some insights for the AR community. Congratulations Peggy!
London, Thursday 04th July 2019 – The wait has an end…. Whilst the USA are celebrating their Independence Day, the IIAR members celebrated their annual IIAR Summer Party, kindly sponsored by Criteo and Spotlight AR this year. Highlight of the evening was the announcement of the IIAR AR Professional of the Year 2019, a highly coveted …
After yesterday’s IIAR> Webinar, Simon Robinson (@simonrob451, LinkedIn) SVP Research at 451 Research shared where the firm name comes from and Ludovic Leforestier (@lludovic, LinkedIn) gave a quick wrap-up of the webinar. 1907_451_webinar_trailer from IIAR> on Vimeo. IIAR Members will be able to access the recording and deck shortly from our new Member365 portal.
Please join us on Tuesday, July 2, 2019 at 1500 GMT / 1600 CEST/ 1000 EDT / 0700 PDT for a discussion with Simon Robinson / Senior Vice President, Research at 451 Research. 451 Research is a leading information technology research and advisory company best known for its coverage of digital infrastructure, technology innovation, and …
IIAR Webinar with Simon Robinson / 451 Research on Tuesday 2nd July 2019 Read More »
Following elections in May 2019, the IIAR is proud to present two new members who have joined the IIAR Board. Please help us welcome Andrew Hsu and Simon Jones, for a two year term starting on the 1st June 2019.
No doubt you are well aware of how that phrase finishes but I am sure you are aware of the purpose of this post – becoming an IIAR Board Member. If you have ever wondered what you can do for the IIAR then becoming a board member is a great way to shape the direction …
The analyst landscape is changing fast and new voices are joining the conversation with impact over potential buyers. Whilst Tier 1 analyst firms generally retain their position in the area of direct buying recommendations, the picture is different when it comes to other sources influencing the buyer journey. For instance, boutique firms are claiming their share …
IIAR Discussion Group on Scaling AR on April 18th Read More »
Local analysts yield much influence in the geographies they operate in, yet they are largely unknown to AR pros in multinationals. On December 11th, we’re offering you to get up close and personal with iDDATE DigiWorld, a firm founded in France in 1977, combining consulting, research and an institute. Its legacy is in telcos but …
Hot on the heels of yesterday’s IIAR Webinar with CXP Group (they’ve dropped “le” to my great chagrin), here’s a quick interview summing-up their coverage areas and why analyst relations (AR) professionals should give them a call. With Yannick Carriou (LinkedIn, @YCarriou), Chairman and CEO and Jean-Christophe Bodhuin (LinkedIn, @JCBodhuin), SVP & UK Managing Director, UK Operations from …
