Following elections in May 2019, the IIAR is proud to present two new members who have joined the IIAR Board. Please help us welcome Andrew Hsu and Simon Jones, for a two year term starting on the 1st June 2019.
No doubt you are well aware of how that phrase finishes but I am sure you are aware of the purpose of this post – becoming an IIAR Board Member. If you have ever wondered what you can do for the IIAR then becoming a board member is a great way to shape the direction …
The analyst landscape is changing fast and new voices are joining the conversation with impact over potential buyers. Whilst Tier 1 analyst firms generally retain their position in the area of direct buying recommendations, the picture is different when it comes to other sources influencing the buyer journey. For instance, boutique firms are claiming their share …
IIAR Discussion Group on Scaling AR on April 18th Read More »
Local analysts yield much influence in the geographies they operate in, yet they are largely unknown to AR pros in multinationals. On December 11th, we’re offering you to get up close and personal with iDDATE DigiWorld, a firm founded in France in 1977, combining consulting, research and an institute. Its legacy is in telcos but …
Hot on the heels of yesterday’s IIAR Webinar with CXP Group (they’ve dropped “le” to my great chagrin), here’s a quick interview summing-up their coverage areas and why analyst relations (AR) professionals should give them a call. With Yannick Carriou (LinkedIn, @YCarriou), Chairman and CEO and Jean-Christophe Bodhuin (LinkedIn, @JCBodhuin), SVP & UK Managing Director, UK Operations from …
Over the past few months, the analyst community has been experiencing an array of changes, with many analyst departures and career moves shaking up the status quo. As we come back to work and the summer days fade into autumn, there’s no better time to catch-up with analyst firms and understand what has changed, what’s …
IIAR Webinar: Le CXP Group, a European powerhouse? Read More »
Several pieces have already been published on the unceremonious departure of Peter Sondergaard, Gartner EVP of Research (LinkedIn, @petersonderg)already (ZD Net, Research Live, Kea), none adding any facts above and beyond the SEC filing. We ran a quick poll yesterday and results weren’t conclusive: some will miss Peter who has been one of Gartner’s stars and …
Reflexions from Marty Kihn on his five year tenure at Gartner.
Vendors can’t pay their way into a Wave or Magic Quadrant
The real benefit is analyst inquiries, not the research subscriptions
Most vendors are bad at briefing analysts
Take time off. As much as you can.
We have the privilege today to interview this year’s IIAR AR Professional 2018 and heading the IIAR AR Team of the Year 2018, Amal Nichols (@nicholsamal, LinkedIn),Director, Global Analyst Relations at Cisco. She must be doing something right! What’s been your career path to becoming an AR pro? Like many in our field, I started out in …
In the midst of the nation being gripped by World Cup fever, the IIAR Summer Party happened to fall on a historic semi-final appearance by England. But that iconic World Cup Trophy was, of course, very far from being the most important accolade contested tonight. That’s right – tonight was also the announcement of the …
No penalty shoot out required: the IIAR Analyst Relations Professional of the Year 2018 Read More »
Today’s guest post is a long(wish) read by Jon Collins from GigaOm (LinkedIn, @jonno) following our IIAR Webinar on “How not to be an industry analyst?“ If you enjoy this, why not check his “How not to write an autobiography?“ Introduction – a glass of wine… For a start, a bit of background. I never meant to be an …
[GUEST POST] How not to be an analyst? By Jon Collins Read More »
Le CXP is one of the oldest IT analysis firms around. It was created in 1973, six years before Gartner, under the auspices of the French Ministry of Industry by some of the largest French companies at the time: Air France, Anotec, Bred, BSN (now Danone), EDF, RATP and the Société Générale. Its remit was to …
Le CXP Group moves to consulting – CEO Yannick Carriou interviewed Read More »
Jon Collins from GigaOm (LinkedIn, @jonno) first picked up the analyst mantle in 1999, when he sent off a rather too hasty job application after a glass of wine. Since then he worked for, and with, a variety of larger and smaller firms — including picking up IIAR’s European Analyst of the Year award in 2012, a moment …
IIAR Webinar with Jon Collins: how not to be an industry analyst? Read More »
Drawing on the 2017 IIAR> Salary Survey produced by CB Resourcing, we thought it would be interesting to expand the information gathered with a comparison against the wider sector of public relations. The size of the gap between AR and PR is staggering When we compare Analyst Relations to more general Public Relations roles …
Why is Analyst Relations commanding a 46% salary premium over Public Relations? Read More »
By Theo Pristley (@tprstly, LinkedIn), originally posted here on Forbes and republished with his express permission. Co-authored with Ian Gotts (@iangotts, LinkedIn), tech advisor, investor, speaker and author.) You’re an innovative and growing startup, I get that. You’ve got a fab new product or service that’s going drive dramatic benefits for enterprise customers, I get that. You’ve even …
[GUEST POST] Why Startups Need Analyst Relations More Than Growth Hacking Read More »
This week, we’re delighted to present you some insights from the just promoted Margaret Adam / IDC (@madam_idc, LinkedIn, blog) with our world famous ten questions. What are your coverage areas? Officially, European Channels and Alliances, more broadly this really looks at all kinds of go-to-market and partnering relationships from traditional channel (distie, VAR, SI, MSP, …
This post by Adrian Sanabria / Threatcare (@sawaba, LinkedIn) was first published here on his blog. Lessons I learned trying to make the most of vendor briefings I’ve always been a sort of ‘cut-to-the-chase’ kind of guy. I’m self-taught when it comes to security and technology. Over the years, I’ve learned how to skim through …
[GUEST POST] What is your product and what does it do? by Adrian Sanabria / Threatcare Read More »
A little tip after being on one too many calls which was needlessly hard to join today. You’ve all been there: you’re on a mobile phone (because you’re busy wrapping the previous call on your laptop) but the number is buried in the invite body. Then it is a US number, like 0808 800 0082, …
Friday tip: make conference calls invite great again Read More »
As a highly specialised profession, Analyst relations roles are notoriously hard to evaluate when it comes to compensation. They are often hard to find profiles, can report to different functions and thus bother recruiters and employers are often at pains to make the right call on salaries. In addition, expertise areas and their drivers are …
How much are you worth? Introducing the IIAR Salary Survey Read More »
