Starsight Communications

Starsight Communications is a new kind of B2B influencer and analyst relations agency, bold, hands-on and insightful.
We are experienced AR practitioners offering growth companies the full scope of strategic expertise and hands-on tactics only enjoyed by blue chip vendors until now, and to support scale companies with flawless execution and insights.

IIAR> Why should startups (and scaleups) have an analyst relations strategy? By Ludovic Leforestier / Starsight Communications and IIAR> Board Member.

IIAR> Primer: Why should startups and scale-ups have an analyst relations strategy?

Introduction AR can provide startups and scale ups an unfair advantage. It can play a key role in building investor confidence and increasing early signups. It can do this by developing long-term relationships with the people who influence industry buyers more than any other group: analysts.  In the following Primer, we break down how an …

IIAR> Primer: Why should startups and scale-ups have an analyst relations strategy? Read More »

IIAR> Discussion Group: managing analyst inquiries

IIAR> Discussion Group: managing inquiries

Our next IIAR> Best Practice Paper will be on managing analyst inquiries. Join the IIAR> Editorial Committee on the 11th November 2021 for a discussion on how to best leverage those advisory calls with industry analysts included in your RAS (research and advisory services) contracts for maximum AR impact. This discussion for IIAR> members will …

IIAR> Discussion Group: managing inquiries Read More »

IIAR_AR_Job_webinar_updated_29Sep

IIAR> Webinar: What is Analyst Relations (AR) and how is it evolving?

The field of influencer & analyst relations (AR) has evolved over the last decade —as more influencers, social media and technology change the game, and as AR is increasingly recognised as a strategic priority. The value that AR brings to organisations has even translated to compensation significantly increasing over the past 10 years.  A new …

IIAR> Webinar: What is Analyst Relations (AR) and how is it evolving? Read More »

IIAR> Webinar on recent IDC/ Metri and Blackstone/ IDG acquisitions with IDC’s President Crawford Del Prete and CRO, Meredith Whalen

IDC parent changes owner Blackstone, the famous investment fund, has announced today it is acquiring IDG, the parent company of IDC from the current China Oceanwide. It is thus still privately owned but now by a US company. IDC is about a quarter of IDG’s group but it is likely to be one of the …

IIAR> Webinar on recent IDC/ Metri and Blackstone/ IDG acquisitions with IDC’s President Crawford Del Prete and CRO, Meredith Whalen Read More »