IIAR> Analyst Firm Webinar with Forrester
REGISTER NOW for the IIAR> Webinar with @Forrester will be Chris Andrews / VP of Research Products and Alice Sneary / Director of Portfolio Marketing hosted by @andrew0hsu, @lludovic, @noeyshipley #ARchat
IIAR> Analyst Firm Update – Omdia: A Tier One?
The time has come for another update from Omdia, a unit of Informa. Omdia is one of the most well-established global, cross-tech analyst firms. It was formed in 2020 when Informa combined the considerable analyst and research assets of Ovum, IHS Markit Technology, Tractica and Heavy Reading into a single entity. If you search for …
Bringing AR Professionals Together to Elevate the Profession
In the wake of the COVID-19 pandemic, most industries were forced to rethink and adapt their approach to professional events. As the world gradually recovers, we are seeing a resurgence of professional conferences and events that create space for face-to-face connection, best practice sharing and professional development. Here’s why the IIAR> is committed to exploring …
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IIAR> Webinar with Research in Action
You know and connect with a lot of Industry Analysts, but you might have never heard of Research In Action. Well, this is your chance to learn about the team, the methodology, the research plan and more. The company has established itself with research across IT and Marketing Automation, leveraging customer data to assist the analyst in the …
IIAR> Webinar with Forrester Research
Join us on the 14th July 2022 for a presentation from Forrester’s Danielle Jessee (LinkedIn)/ Manager of Evaluative Research and Stephen Powers where they will share recent updates on Forrester’s methodology. This webinar will provide AR pros with the information they need to plan strategic and impactful engagements with Forrester this year. We are excited …
The Road to Ukraine and back – a personal report about making a difference in one family’s life
Our German Chapter Lead, Chris Holscher is a husband and a father of two. Two weeks ago he made the decision to get into his car, simply drive to the Ukrainian border and find a refugee family that he could help to get away from the peril to a safe and sound home. When he …
IIAR> Webinar with Forrester Decisions
Join us for a presentation from Forrester’s Sharyn Leaver for an overview of Forrester Decisions As many of you remember, in 2019 Forrester acquired SiriusDecisions. Primarily focused on the business functions of sales, marketing, and product management, SiriusDecisions was purchased with the hopes of blending Forrester’s strategy and its operational excellence to provide a more advanced …
IIAR> Webinar with Everest Group
Join us for a presentation from Everest Groups’ Eric Simonson (@ericsimon13 , LinkedIn) and Abhishek Singh (@Abhishekxsingh, LinkedIn), for an overview of the firm’s offerings. Hosted by Andrew Hsu (@andrew0hsu, LinkedIn) and IIAR> Member Avinash Murthy (@aviredevil, LinkedIn), Eric and Abhishek will share an overview of Everest Group’s offerings included their evaluative research portfolio, targeted markets, offerings and methodology.
IIAR> Webinar: IDC in 2021
Join us for a presentation for an overview of the IDC MarketScape product, methodology and discuss upcoming plans for 2021 Hosted by Andrew Hsu (@andrew0hsu, LinkedIn) and Yvonne Kaupp (@YveKaupp, LinkedIn), with Karen Moser / Director of Product Management, IDC (LinkedIn) , will share an overview of IDC’s evaluative research portfolio and showcase the new IDC RFI Dashboard tool …
IIAR> Webinar: Peer Insights Updates
Gartner Peer Insights has recently made changes. Hear from Shannon Wedding (LinkedIn, @shannon_wedding) and Anatoli Olkhovets (LinkedIn, @anatoli_o) on what AR pros need to know about what’s new with Peer Insights. This webinar will be hosted by Andrew Hsu (@andrew0hsu, LinkedIn) / IIAR> Board Member for Events and Simon Jones (@SimonDestrier, LinkedIn) / IIAR> Board Member for Membership. Join …
IIAR> Webinar: Gartner’s Initiatives for Analyst Relations Professionals
As many have heard, Gartner has recently established an AR advisory team, similar to Forrester’s AR Council. They’ve also launched a new product specifically for AR professionals that we know many members have questions about. The IIAR is excited to invite Lindsay McKinney (LinkedIn, @lindsaymccune) / Sr. Director Analyst and Matt Goldman (LinkedIn) / Managing …
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IIAR> Webinar: Forrester’s Evaluative Research Portfolio
Join us for a presentation from Chris Andrews / VP Research Product Management, Forrester (bio, @chrisandrews50) for an overview of Forrester’s research portfolio.
IIAR> Webinar: Forrester in 2020
Join us for a presentation from Sharyn Leaver / SVP, Research for Forrester’s 2020 plans. Hosted by Andrew Hsu (@andrew0hsu, LinkedIn) and Aniruddho Mukherjee (@aniruddho, LinkedIn), Sharyn (bio, @sharynleaver) will share Forrester’s big research themes for 2020, as well as how they are refreshing events. Plus, she’ll touch on analyst momentum and what it means for …
IIAR> Discussion Group: working with Gartner
As the largest analyst firm, everyone in analyst relations is impacted by their relationship with Gartner. From contract negotiations to account management to research coverage, our AR programs are greatly impacted by Gartner’s offerings, communications.
[GUEST POST] Andrew Hsu: AR must bet bigger on fewer analysts
Andrew Hsu‘s (LinkedIn) views on AR prioritization are handy. In a recent presentation, he stressed the role of prioritisation in helping us to think about AR, be more refined than our instincts can allow and to help us justify the choices we made when we allocated limited Analyst Relations resources. Andrew’s starting point is the …
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