Bringing AR Professionals Together to Elevate the Profession

In the wake of the COVID-19 pandemic, most industries were forced to rethink and adapt their approach to professional events. As the world gradually recovers, we are seeing a resurgence of professional conferences and events that create space for face-to-face connection, best practice sharing and professional development. Here’s why the IIAR> is committed to exploring and sharing opportunities for analyst relations professionals to gather together: 

  • Elevating the Profession: In our rapidly evolving industry, staying up-to-date with the latest trends and best practices is vital for success. Events are often an effective way to take a step back from your day-to-day activities and dig in deeper on emerging trends, innovative approaches and successful case studies. Sharing best practices helps us refine our skills, broaden our perspective and enhance our performance as analyst relations professionals.
  • Networking: One of the most crucial aspects of professional events is the opportunity to connect and network with industry peers. Engaging in conversations with fellow analyst relations experts allows for the exchange of ideas, insights and experiences. This not only helps IIAR members expand professional circles, but also fosters a sense of community and support within our industry.
  • Problem Solving: Whether it’s through panel discussions, roundtable sessions, or workshops, events allow us to address common challenges and brainstorm solutions collectively. Sharing experiences and insights helps AR professionals develop even more effective strategies and deliver increased value back to their organizations. 

Events, like the inaugural AR Summit (presented by IIAR>’s 2022 & 2023 agency of the year, Spotlight), can help revitalize our careers, fortify our networks and shape the industry for years to come.

For information on the AR Summit, which takes place Sept. 18-20 in Kansas City, Mo., click here. IIAR> members can take advantage of a 10% discount code “MEETME2023” at checkout. 

“The Adobe AR team is thrilled to be part of the first-ever AR Summit. This is truly a unique opportunity to learn, share best practices, and connect both as a team and with other leaders in the industry.” Erin Singleton, Global Director of Analyst Relations at Adobe

“As an analyst relations practitioner for over 20 years, I am looking forward to the AR Summit this September. The opportunity to engage with fellow AR professionals and glean insights from industry leaders promises to provide a valuable forum for gaining new perspectives, expanding our networks, and advancing our collective objectives.”  Celeste White, Global Head of Analyst Relations at Blue Yonder

“I am looking forward to the AR Summit. The world of AR is incredibly niche and I seek out opportunities to come together with passionate individuals from diverse backgrounds that are all working to lift our industry together.” Sarah Hoffman, Senior Analyst Relations Manager at PROS

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