IIAR> Analyst Firm Update – Omdia: A Tier One?

The time has come for another update from Omdia, a unit of Informa. Omdia is one of the most well-established global, cross-tech analyst firms. It was formed in 2020 when Informa combined the considerable analyst and research assets of Ovum, IHS Markit Technology, Tractica and Heavy Reading into a single entity.

If you search for Omdia analysts and researchers on their site, it suggests there are 365 (not one for each day – just a coincidence) experts and consultants, placed all around the world – the web site claims 400+! While that count doesn’t quite reach the analyst/researcher/consultant numbers boasted by “tier one” Gartner or IDC, it isn’t that far behind “tier one” Forrester. Omdia’s breadth and depth, in terms of coverage and geography, certainly qualifies Omdia as a “tier 2A” or perhaps “tier 1B” firm. Suffice it to say that the firm has considerable reach, and as an AR professional you should have a solid understanding of the value, coverage and influence of this firm.

The presentation by Omdia leaders will delve into the firm’s research coverage and value proposition. Presenters will include Nick Fielden / chief commercial officer (LinkedIn), and Bill Morelli / chief research officer (LinkedIn). Nick and Bill will answer IIAR> member questions during open Q&A in the last 15 minutes of the session and after their presentation.

This IIAR> Analyst Firm Update will be conducted via Zoom and the session recording made available to IIAR> Members on the IIAR> Members Portal (private) after the event. The event is available for free for IIAR> Members, but you must be registered to attend. To register click on the button below. If you are not an IIAR> Member but are interested in joining and would like to attend this session as a “try before you buy,” kindly email evan@analystrelations.org with your request. This session will be hosted by:

  • Andrew Hsu / IIAR> Board member and Managing Partner at Spotlight (LinkedIn)
  • Anja Steinmann / IIAR> UK Chapter Lead and Senior Manager of AR at Eviden (LinkedIn)

Date> Tuesday 22 August 2023
Time> 1600 BST / 1700 CET / 0800 PDT / 1100 EDT / 2030 IST

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