IIAR> Analyst Firm Webinar: Dresner Advisory (10/25)

The IIAR> continues its analyst firm webinars, this time featuring Howard Dresner, founder and chief research officer of Dresner Advisory Services. Founded in 2007, Dresner has become one of the most respected voices in business intelligence, analytics, and data management research. Their well-known Wisdom of Crowds reports are based on end-user feedback, offering independent and trusted insights into market adoption, priorities, and vendor performance.

Dresner’s portfolio includes syndicated research, advisory services, and custom studies, providing both enterprises and technology vendors with actionable intelligence. Their coverage spans business intelligence, AI, data science, data cataloging, and enterprise performance management, always with a strong emphasis on how real organizations use and gain value from these technologies.

During the webinar, Howard, Jamie and Jeff will share how his team conducts research and offer practical advice on engaging effectively with Dresner analysts. We’ll also explore how IIAR> members can strengthen collaboration and influence, as we look to bring Dresner into deeper dialogue with our AR community.

Our guest from Dresner Advisory Services will be:

• Howard Dresner / Founder and Chief Research Officer, Dresner Advisory Services (LinkedIn)
• Jamie Popkin / Research Fellow, Dresner Advisory Services (LinkedIn)
• Jeff Lynn / Vice President of Client Development, Dresner Advisory Services  (LinkedIn)

This IIAR> Webinar will be hosted by:

• Ludovic Leforestier / IIAR> Board Member and Founder Starsight (LinkedIn, @lludovic.bsky.social)
• Dr. Jochen Wolf / Global Communications and Analyst Relations Professional, IIAR> Member (LinkedIn)
• Gerry Van Zandt / Senior Director, Analyst Relations, Alteryx, IIAR> Member (LinkedIn)

Date> Thursday 9th October 2025
Time> 0800 PDT / 1100 EDT / 1600 BST / 2030 IST (other time zones)

Slides and recording will be available on the IIAR> Members Area

• The full recording of this webinar will be available to Members on the IIAR> Members video library.
• Become an IIAR> member today to receive access to the LIVE streaming or to the stored content

Video highlights

Other IIAR> Analyst Firm Webinars

• IIAR> Independent Analyst Panel, 23rd June 2026
• IIAR> Analyst Firm Webinar: Omdia – Highlights (04/26)
•  IIAR> Analyst Firm Webinar: Omdia (04/26)
• IIAR> Analyst Firm Webinar : IDC- Highlights (02/26)
• IIAR> Analyst Firm Webinar: IDC (02/26)
• IIAR> Analyst Firm Webinar : Dresner Advisory Services – Highlights (10/25)
• IIAR> Analyst Firm Webinar: Dresner Advisory (10/25)
• IIAR> Analyst Firm Webinar : BARC – Highlights (09/25)
• IIAR> Webinar on Expanding AR’s Toolbox: Non-Traditional AR Services – Highlights (05/25)
• IIAR> Analyst Firm Webinar: BARC (09/25)