
Understanding how analyst firms are evolving is critical for building an effective analyst relations (AR) strategy. With ongoing consolidation and new service models reshaping the industry, AR teams need to continuously adapt how they engage and position their organisations.
In this IIAR> Webinar, Omdia leaders will share their perspective on the market, including how the merger with TechTarget is shaping their strategy and offerings.
Key themes include:
- Evolving analyst landscape
How consolidation and new business models are reshaping the analyst ecosystem. - Engagement strategies
What AR teams need to know to build stronger, more effective relationships with analysts. - Market intelligence
How firms like Omdia are adapting their research and advisory services to meet changing client needs. - Practical takeaways
Real-world insights from analysts and AR leaders on what’s working today.
This IIAR> Webinar is hosted by:
- Alexia O’Sullivan/ VP & Global AR Leader and IIAR> Member, Capgemini (Linkedin)
- Ashutosh Dikshit / IIAR> UK Chapter Co-Lead and AR Lead, Amdocs (LinkedIn)
- Aniruddho Mukherjee / IIAR> Board Member and Analyst Relations Lead EMEA, Amazon Web Services (LinkedIn)
- Kristine Neufeld / Industry AR, NVIDIA (LinkedIn)
- Ludovic Leforestier/ IIAR> Board Member and Founder Starsight Communications (LinkedIn)
Our Guest speakers from Omdia will be:
- Bill Morelli / I&A President, Omdia (LinkedIn)
- Evan Kirchheimer / Chief Research Officer, Omdia (Linkedin)
- Iva Gotovac / VP Marketing, Omdia (LinkedIn)
- Mengya Du / VP Product, Technology and Strategy, Omdia (LinkedIn)
Event details
Date> Wednesday 29 April 2026
Time> 0830 PDT / 1130 EDT / 1630 BST / 2100 IST (other time zones)

Slides and recording are available on the IIAR> Members Area
- Check our discussion thread on this webinar in the IIAR> Members discussion forum
- The presentation slides of this webinar will be available to Members on the IIAR> Members file library.
- The full recording of this webinar is available to Members on the IIAR> Members video library.
- Become an IIAR> member today to receive access to the LIVE streaming or to the stored content
Video highlights
Other IIAR> Analyst Firm Webinars
- IIAR> Analyst Firm Webinar: Omdia – Highlights (04/26)
- IIAR> Analyst Firm Webinar: Omdia (04/26)
- IIAR> Analyst Firm Webinar : IDC- Highlights (02/26)
- IIAR> Analyst Firm Webinar: IDC (02/26)
- IIAR> Analyst Firm Webinar : Dresner Advisory Services – Highlights (10/25)
- IIAR> Analyst Firm Webinar: Dresner Advisory (10/25)
- IIAR> Analyst Firm Webinar : BARC – Highlights (09/25)
- IIAR> Webinar on Expanding AR’s Toolbox: Non-Traditional AR Services – Highlights (05/25)
- IIAR> Analyst Firm Webinar: BARC (09/25)
- IIAR> Webinar : Psychology of Personal Influence in Analyst Relations (07/25)
- IIAR> Analyst Firm Webinar: Omdia – Highlights (04/26)
- IIAR> Analyst Firm Webinar: Omdia (04/26)
- IIAR> Analyst Firm Webinar : IDC- Highlights (02/26)
- IIAR> Analyst Firm Webinar: IDC (02/26)
- IIAR> Analyst Firm Webinar : Dresner Advisory Services – Highlights (10/25)
- IIAR> Analyst Firm Webinar: Dresner Advisory (10/25)
- IIAR> Analyst Firm Webinar : BARC – Highlights (09/25)
- IIAR> Webinar on Expanding AR’s Toolbox: Non-Traditional AR Services – Highlights (05/25)
- IIAR> Analyst Firm Webinar: BARC (09/25)
- IIAR> Webinar : Psychology of Personal Influence in Analyst Relations (07/25)
Discover more from The IIAR> Institute of Influencer & Analyst Relations
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