
As the influence landscape evolves, sourcing advisors are playing an increasingly important role alongside traditional analysts. For analyst relations (AR) teams, understanding how to engage with this group effectively is becoming a critical capability.
Advisor relations require a distinct approach—balancing insight sharing, relationship building, and alignment across multiple stakeholders. Organisations that get this right can unlock new opportunities for influence and impact.
In this IIAR> Webinar, AR professionals will share practical strategies and lessons learned from working with advisors across different markets and contexts.
Key themes include:
- Understanding advisor ecosystems
Who sourcing advisors are and how they differ from traditional analysts. - Engagement strategies
How AR teams can build meaningful, productive relationships with advisors. - Expanding AR scope
Integrating advisor relations into your broader AR and influence strategy. - Practical takeaways
Real-world examples and actionable insights you can apply immediately.
This IIAR> Webinar is hosted by:
- Akshaya Soni Sri /Analyst Relations Lead, Zoho (Linkedin)
- Aniruddho Mukherjee / Global AR Lead, AWS and IIAR> Board Member (Linkedin)
Our Guest speakers will be:
- Ed Gyurko / Global and EMEA Analyst Relations and Advisor Relations Consultant and IIAR> Member (Linkedin)
- Janmajijai Dhyani / Director & Head, Advisory/Analyst Relations, Tredence and IIAR> Member (Linkedin)
Date: Tuesday 28 April 2026
Time: 1500 IST / 1030 BST / 0530 EDT (other time zones)

Slides and recording will be available on the IIAR> Members Area
- Check our discussion thread on this webinar in the IIAR> Members discussion forum
- The presentation slides of this webinar will be available to Members on the IIAR> Members file library.
- The full recording of this webinar is available to Members on the IIAR> Members video library.
- Become an IIAR> member today to receive access to the LIVE streaming or to the stored content
Other IIAR> Webinars
- IIAR> Analyst Firm Webinar: Omdia – Highlights (04/26)
- IIAR> Analyst Firm Webinar: Omdia (04/26)
- IIAR> Webinar with India Chapter: Advisor Relations(04/26)
- Measuring analyst influence: turning IIAR> Awards insights into action (03/26)
- IIAR> Analyst Firm Webinar : IDC- Highlights (02/26)
- IIAR> Analyst Firm Webinar: IDC (02/26)
- IIAR> Analyst Firm Webinar : Dresner Advisory Services – Highlights (10/25)
- IIAR> Discussion Group: the impact of AI on analyst relations roles (10/25)
- IIAR> Analyst Firm Webinar: Dresner Advisory (10/25)
- IIAR> Analyst Firm Webinar : BARC – Highlights (09/25)
Discover more from The IIAR> Institute of Influencer & Analyst Relations
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