Author Archive | Aniruddho Mukherjee

IIAR> Webinar: Analyst Pet Peeves- Things AR Pros need to pay attention to

As a follow up to the IIAR> Awards 2020, we’ll be doing a deep dive with some of the top analysts in the industry to understand the most important qualities that analyst relations professionals should focus on and more importantly the pet peeves that AR pros MUST avoid.

IIAR> Webinar: Analyst Pet Peeves- Things AR Pros need to pay attention to; with  IIAR> Analyst of the Year 2020, Peter Marston  / Research Director Worldwide Intelligent Application Services, IDC Swapnil Bhatnagar Research Director, Avasant Nicholas McQuire, SVP & Head of Enterprise Research, CCS Insight, moderated by Aniruddho Mukherjee and Ludovic Leforestier / IIAR Board Members

The panel will feature

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IIAR> Webinar: partnering with industry analysts for effective AR

As a follow up to the 2020 IIAR> Analyst Relations Awards, we’ll be doing a deep dive on The IIAR> 3R’s methodology, sharing an aggregate view on what hundreds of analysts said were the most important qualities they value most about AR professionals, and how you can leverage that feedback to deliver the most effective results for your stakeholders. 

Join us on February 4th at 0800-0900 PST / 1600-1700 GMT for an IIAR> Members interactive session hosted by Aniruddho Mukherjee (@aniruddho,LinkedIn) / IIAR> Board Member, and IIAR> Member, Stephanie Look  (@s_look, LinkedIn) / Google AR.

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The IIAR> AR Professionals & AR Agency of the Year 2020

Analyst Relations professional of the year award

The IIAR> is committed to recognizing the achievements of AR professionals who go above and beyond in their careers and to promote industry best practices. The IIAR> Analyst Relations Awards 2020: AR Professional, AR Teams, and AR Agencies are one of the longest-running awards run by an independent industry body for AR professionals.



The IIAR> surveys analysts to identify the best professionals in the industry. This year, we are also asking AR professionals to submit case studies to showcase the best practices and impact they drove in the industry. This survey uses the IIAR> 3R’s methodology of how AR should work with analysts to deliver results to their stakeholders.

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Who will be the IIAR> Analyst and Analyst Firm of the Year 2020?

The IIAR> Analyst Of The Year is a long-running industry award that uniquely compiles input from analyst relations professionals and aims at highlighting individual analysts, new analysts, firms and client partners who have impressed our community. In other words, it’s our way to reflect and share our appreciation for the best industry analysts in the business.

At the IIAR> we believe in taking a stance and recognizing greatness when we see it -an approach we find more impactful than sprinkling awards to dozens of “winners”. This survey is open only for analyst relations professionals and agencies. It uses the IIAR> SOSM methodology based on perceived sales impact and strategic insights, resonance in the media, and ease of doing business.

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IIAR Discussion Group: negotiating with Forrester. Are you getting the best value from your contract?

Feeling the pinch in your negotiation with Forrester on your subscription contract?Do you feel comfortable in buying the multiple seats being pushed your way? Is Forrester covering the technology and business areas that are important for you?  You’re not alone – many of your peers and IIAR members have commented (see the IIAR Tragic Quadrant 2017)

IIAR negotiating with forrester. aniruddho Mukherjee, ludovic leforestier

Forrester seems to force sell multiple seats, TEIs etc during renewals. Forrester analysts may be amongst the top IIAR Analyst of the Year 2017 but is Forrester seeing an exodus of top talent? As per the IIAR Analyst Firm of the Year 2017 survey, AR professionals mentioned that they felt a flip flop in Forrester’s focus on various key topics and verticals. Also the research subscription costs seem to be increasing at 10-20% yoy. They also felt that while Forrester had some great visualisation of data BUT insights were focused on niche topics like Customer Experience, Business Technology, Software and Marketing. Many Wave’s have not been renewed while others are renewed in an irregular cycle. Continue Reading →

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IIAR Discussion Group: negotiating with IDC. Are you getting the best value from your contract?

Feeling the pinch in your negotiation with IDC on your subscription contract? Do you feel comfortable in buying the various Customer Segment (CS) options being pushed your way? Are you confident that you are getting value from your contracts? You’re not alone – many of your peers and IIAR members have commented (see the IIAR Tragic Quadrant 2017)

IIAR negotiating with IDC with Aniruddho Mukherjee and Ludovic Leforestier

IDC may be amongst the top IIAR Analyst Firm of the Year 2017 but are you getting the best value from your relationship? As per the IIAR Analyst Firm of the Year 2017 survey, AR professionals mentioned that they felt a push by IDC for running joint events, buying new CS which themselves are granular subset of the larger IDC CS access. As the analysts manage the P&L, they too seem to want to push buying multiple granular CS. Continue Reading →

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IIAR Discussion Group: negotiating with Gartner – is it the new seventies IBM?

IIAR Discussion Group: negotiating with Gartner Aniruddho Mukherjee and Ludovic LeforestierFeeling the pinch in your negotiation with Gartner on your subscription contract? Do you feel comfortable in buying the various seats options being pushed your way? Are you confident that you are getting value from your contracts?

You’re not alone -many of your peers and IIAR members have commented (see the IIAR Tragic Quadrant) on Gartner’s hard stance and cowboy attitude during negotiations: it maybe the IIAR Analyst Firm of the Year 2017 but also the hardest to work with.
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IIAR Discussion Group: Negotiating with Gartner

Successfully negotiating your contract with analyst firms to get the best business value from commercial relationships with industry analysis firms is a key activity for many analyst relations (AR) teams.negotiating-with-gartner

A follow-on from our first IIAR Discussion Group will review the outcomes document from the first meeting (IIAR members can download it <<here>>) and continue the conversation. As Gartner is the largest of the analyst firms we expect the discussion will no doubt focus here; this will not be to the exclusion of all (or any) of the other analyst companies.
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