Aniruddho Mukherjee

An accomplished marketing professional with strong skills in branding and influencer relations in startup, mid sized and large organisations in the software and IT services industry. Passionate about marketing efficiency and developing multichannel strategies for shortening the sales cycle. Delivered high profile direct marketing, PR, and digital campaigns to grow the sales pipeline. Proven track record of successful planning and executing brand recognition in the european market. Built a successful influencer programme that manages relationships with analysts, government agencies, academics and independent consultants. This program provides third party insights and endorsements that are valuable during a deal process. Experienced in managing culturally diverse geo based teams and agencies – including events, digital & PR agencies. Recipient of multiple industry recognitions including KCG Best in class Influencer programme 2015, Recognised by KEA Group, Jury’s mention at the Masters of Marketing Festival 2015 and shortlisted for B2B Marketing awards. Explores the path less travelled and discover the local quirks and watering holes. An amateur handwriting analyst and member of a London based amateur theatre group. Supports a British dance charity that leverages South Asian dance and music to help young adults and hospital patients.

IIAR> Webinar: Analyst Pet Peeves- Things AR Pros need to pay attention to; with IIAR> Analyst of the Year 2020, Peter Marston / Research Director Worldwide Intelligent Application Services, IDC Swapnil Bhatnagar Research Director, Avasant Nicholas McQuire, SVP & Head of Enterprise Research, CCS Insight, moderated by Aniruddho Mukherjee and Ludovic Leforestier / IIAR Board Members

IIAR> Webinar: Analyst Pet Peeves- Things AR Pros need to pay attention to

As a follow up to the IIAR> Awards 2020, we’ll be doing a deep dive with some of the top analysts in the industry to understand the most important qualities that analyst relations professionals should focus on and more importantly the pet peeves that AR pros MUST avoid. The panel will feature

IIAR> AOTY Stephanie Look + Aniruddho Murkerjee

IIAR> Webinar: partnering with industry analysts for effective AR

As a follow up to the 2020 IIAR> Analyst Relations Awards, we’ll be doing a deep dive on The IIAR> 3R’s methodology, sharing an aggregate view on what hundreds of analysts said were the most important qualities they value most about AR professionals, and how you can leverage that feedback to deliver the most effective …

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Analyst Relations professional of the Year

Announcing the IIAR> Awards 2020!

At the IIAR>, we believe in taking a stance and recognizing greatness when we see it -an approach we find more impactful than sprinkling awards to dozens of “winners”.

The IIAR> AR Professionals & AR Agency of the Year 2020

The IIAR> is committed to recognizing the achievements of AR professionals who go above and beyond in their careers and to promote industry best practices. The IIAR> Analyst Relations Awards 2020: AR Professional, AR Teams, and AR Agencies are one of the longest-running awards run by an independent industry body for AR professionals. The IIAR> …

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Analyst Relations professional of the Year

Who will be the IIAR> Analyst and Analyst Firm of the Year 2020?

The IIAR> Analyst Of The Year is a long-running industry award that uniquely compiles input from analyst relations professionals and aims at highlighting individual analysts, new analysts, firms and client partners who have impressed our community. In other words, it’s our way to reflect and share our appreciation for the best industry analysts in the …

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IIAR negotiating with forrester. aniruddho Mukherjee, ludovic leforestier

IIAR Discussion Group: negotiating with Forrester. Are you getting the best value from your contract?

Feeling the pinch in your negotiation with Forrester on your subscription contract?Do you feel comfortable in buying the multiple seats being pushed your way? Is Forrester covering the technology and business areas that are important for you?  You’re not alone – many of your peers and IIAR members have commented (see the IIAR Tragic Quadrant …

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IIAR negotiating with IDC, aniruddho mukherjee, ludovic leforestier,

IIAR Discussion Group: negotiating with IDC. Are you getting the best value from your contract?

Feeling the pinch in your negotiation with IDC on your subscription contract? Do you feel comfortable in buying the various Customer Segment (CS) options being pushed your way? Are you confident that you are getting value from your contracts? You’re not alone – many of your peers and IIAR members have commented (see the IIAR …

IIAR Discussion Group: negotiating with IDC. Are you getting the best value from your contract? Read More »

IIAR Discussion Group: negotiating with Gartner

IIAR Discussion Group: negotiating with Gartner – is it the new seventies IBM?

Feeling the pinch in your Gartner negotiation?

You’re not alone -many members have commented on Gartner’s hard stance and cowboy attitude during negotiations. Out goes partnership and value selling, in comes multi-year lock-in contracts, no discounts policy and no more sweeteners such as Symposium tickets.
 
Building on our previous conversations niruddho Mukherjee and Ludovic Leforestier will chair run a IIAR Discussion with IIAR members, looking at Gartner’s commercial practices and solutions on the 15th February 2018 at 1600 GMT.