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The IIAR> Industry Analysts and Analyst Relations of the Year Awards 2021 Unleashed!

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The IIAR> recognises top industry analysts and influencer relations professionals at a global virtual celebration; winners are IDC, Christine Keck / Ciena and the IBM AR team  London, Thursday 2nd December 2021.  The Institute of Influencer and Analyst Relations (IIAR>), a not-for-profit member influencer relations association announced the winners of Analyst and Firm of the …

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IIAR> Why should startups (and scaleups) have an analyst relations strategy? By Ludovic Leforestier / Starsight Communications and IIAR> Board Member.

IIAR> Primer: Why should startups and scale-ups have an analyst relations strategy?

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Introduction AR can provide startups and scale ups an unfair advantage. It can play a key role in building investor confidence and increasing early signups. It can do this by developing long-term relationships with the people who influence industry buyers more than any other group: analysts.  In the following Primer, we break down how an …

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IIAR> Discussion Group: managing analyst inquiries

IIAR> Discussion Group: managing inquiries

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Our next IIAR> Best Practice Paper will be on managing analyst inquiries. Join the IIAR> Editorial Committee on the 11th November 2021 for a discussion on how to best leverage those advisory calls with industry analysts included in your RAS (research and advisory services) contracts for maximum AR impact. This discussion for IIAR> members will …

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IIAR> Webinar: What is Analyst Relations (AR) and how is it evolving?

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The field of influencer & analyst relations (AR) has evolved over the last decade —as more influencers, social media and technology change the game, and as AR is increasingly recognised as a strategic priority. The value that AR brings to organisations has even translated to compensation significantly increasing over the past 10 years.  A new …

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Forrester Webinar with Sharyn Leaver

IIAR> Webinar with Forrester Decisions

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Join us for a presentation from Forrester’s Sharyn Leaver for an overview of Forrester Decisions As many of you remember, in 2019 Forrester acquired SiriusDecisions. Primarily focused on the business functions of sales, marketing, and product management, SiriusDecisions was purchased with the hopes of blending Forrester’s strategy and its operational excellence to provide a more advanced …

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IIAR> Webinar on recent IDC/ Metri and Blackstone/ IDG acquisitions with IDC’s President Crawford Del Prete and CRO, Meredith Whalen

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IDC parent changes owner Blackstone, the famous investment fund, has announced today it is acquiring IDG, the parent company of IDC from the current China Oceanwide. It is thus still privately owned but now by a US company. IDC is about a quarter of IDG’s group but it is likely to be one of the …

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Crystal Golightly IIAR

Crystal Golightly joins the IIAR> Board

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London, 1st April 2021 (not an April fool). IIAR> Members have elected a new board member for the Membership and Operations role. The IIAR> Board is pleased to welcome Crystal Golightly (@crysgolightly, LinkedIn) as a voluntary board member to this key position, looking after nurturing and growing our membership. In her day job, Crystal is …

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Special year, special awards: The IIAR> Announces Industry Analysts and Analyst Relations of the Year Awards 2020

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The IIAR> recognise top industry analysts and influencer relations professionals at a global virtual celebration; winners are IDC, Peggy O’Neill / Informatica, and the Oracle AR team  London, Friday 18th December 2020.  The Institute of Industry Analyst Relations (IIAR>), a not-for-profit member influencer relations association announced the winners of Analyst and Firm of the Year …

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IIAR> Webinar: Peer Insights Updates

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Gartner Peer Insights has recently made changes. Hear from Shannon Wedding (LinkedIn, @shannon_wedding) and Anatoli Olkhovets (LinkedIn, @anatoli_o) on what AR pros need to know about what’s new with Peer Insights. This webinar will be hosted by Andrew Hsu (@andrew0hsu, LinkedIn) / IIAR> Board Member for Events and Simon Jones (@SimonDestrier, LinkedIn) / IIAR> Board Member for Membership. Join …

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IIAR> Forum: Have your say on Gartner’s Initiatives for AR pros

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Hard on the heels of Gartner’s presentation to IIAR> members on its new initiatives for AR professionals, we’re opening up the conversation to our member in an open forum session. Join us for a no holds barred debrief – to be held under the Chatham House Rule – where we’ll drill into the thought-provoking insights …

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IIAR> Webinar: Gartner’s Initiatives for Analyst Relations Professionals

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As many have heard, Gartner has recently established an AR advisory team, similar to Forrester’s AR Council. They’ve also launched a new product specifically for AR professionals that we know many members have questions about. The IIAR is excited to invite Lindsay McKinney (LinkedIn, @lindsaymccune) / Sr. Director Analyst and Matt Goldman (LinkedIn) / Managing …

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IIAR> Webinar: Forrester in 2020

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Join us for a presentation from Sharyn Leaver / SVP, Research for Forrester’s 2020 plans. Hosted by Andrew Hsu (@andrew0hsu, LinkedIn) and Aniruddho Mukherjee (@aniruddho, LinkedIn), Sharyn (bio, @sharynleaver) will share Forrester’s big research themes for 2020, as well as how they are refreshing events. Plus, she’ll touch on analyst momentum and what it means for …

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