Robin Schaffer’s new book, Analysts on Analyst Relations, weaves the verbatim recommendations of dozens of veteran analysts into a powerful argument for AR teams to test out leading-edge AR activities, far beyond what passes for regular AR best practice. Schaffer is a long-time AR leader.
A recent ARchitect webinar titled “The “New Normal” for Analyst Relations” explored how the COVID-19 shift has posed challenges but also provided an opportunity for the analyst community
Informa (INF.L) has acquired IHS Markit’s (INFO) TMT business. Informa Tech, which includes Ovum, will have revenues similar to Forrester’s $350m. It represents a dramatic shift in the analyst landscape. Informa announced the transaction on 22 May as part of an exchange of Informa’s agribusiness service for IHS Markit’s TMT portfolio, including the OTT and …
[GUEST POST] Informa adds IHS Markit tech analysts to equal Forrester Read More »
Can other vendors copy Israeli firms’ exceptional success in earning Gartner, Inc.’s Cool Vendor designation? Maybe not. Their success reflects both Israel’s unique start-up ecosystem and those start-ups’ ability to leverage Gartner’s experienced account management in Israel. The numbers of Cool Vendors in Israel continue to rise. At the recent Cool and Hot Vendor Forum, …
[GUEST POST] Does Israel have more cool vendors than China? Read More »
Investor relations just took over Analyst Relations at Tata Consultancy Services, an IT Services giant. Is IR about to eat AR for lunch? TCS has decided on the reorganisation after a year that included significant leadership changes in the firm’s analyst relations team. In most tech organizations, AR sits within corporate marketing. This has been a …
Five timeless questions about analyst relations by @DuncanChapple #ARchat
IIAR Webinar: how to prep for CeBIT – join @YveKaupp @MrNesjo and @DuncanChapple tomorrow at 1600 CET #archat
Guest post by Duncan Chapple (@duncanchapple) We recommend six steps for firms wanting to get more value from analysts: Audit, Benefits, Options, Goals, Portfolio design, Negotiate.
By: Duncan Chapple, Consultancy Director at Loudhouse This is an independent opinion piece submitted by an IIAR member and AR professional – it does not represent the official views of the IIAR. Analyst relations (AR) programs have a substantial opportunity for improvement. This month I’ve been reviewing ten years’ worth of data from the Analyst …
Nice post on Ovum by the folks at Loudhouse Blog, reprinted here with their permission. Of course, because it’s a Loudhouse post it’s not the official IIAR position, in case anyone thought otherwise. See also the other Ovum posts on this blog, including the one on our recent IIAR London Forum featuring Ovum’s top management. …
[GUEST POST] Despite it all, Ovum is still a tier one analyst firm in Europe Read More »
The IIAR Forum in London this month was with @constellationrg’s @rwang0 @papadimitriou @afairch and @charlesbrett
Yankee’s Group’s summer repositioning and restructuring has, more or less, completed the firm’s evolution from a full-service analyst and consulting firm into a data-driven research and advisory firm focussed on mobility (which the firm defines as advancements that enable fluid access to any content, applications or services from any device, by anyone, from anywhere at …
The IIAR’s developing discussion on the crisis in AR (reflected by analysts’ declining comfort in recommending solutions) took interesting turn recently. In the the institute’s second conference call on the topic, I was asked to spell out suggestions for how analysts can reverse the falling quality of information sharing by vendors, which is the root cause of analysts’ lowering confidence. These are my four suggestions.
After more than a decade consulting to analyst relations teams, and some year before as an analyst, I’m seeing a deep, and deepening, crisis in analyst relations.
A while back, Curt Monash caught our attention by calling on tech vendors and solution providers to disclose which IT analysts’ white papers are sponsored. That’s good practice, and one which most AR professionals have supported over the last decade or more.
But what about the reverse? Shouldn’t analysts disclose paid for work?
Today Pierre Audoin Consultants (PAC) bought Berlin-based analyst and consulting firm Berlecon Research. It’s a excellent choice for PAC, and a very natural partner for Berlecon because of the two well-established firms’ long period of cooperation and their similar continental cultures and the consulting-heavy business model which is essential to success in the German market.
The analyst relations profession has, like the industry analyst industry, been a beneficiary of the difficult times over the last few years. While staff turnover has slowed greatly, AR managers continue to win a substantial salary premium over other marketing and communications managers. Because the compensation packages of AR managers can be complex, it’s been hard to get clear data until this month when the IIAR published its first AR salaries survey.
Today I hosted a panel of AR leaders to discuss AR best practices in an IIAR phone call: Larry Bissinger of HP; Wendy Shlensky from Infosys; Sushma Rajagopalan from L&T Infotech; and Rob Petrucelli from Accenture
Datamonitor’s truck rolled around the Gartner headquarters in Stamford, CT, this morning. The firm’s Ovum’s business is aiming to hire, and the hoarding on the van asked analysts to send their resume in. As Greg has argued, Datamonitor may have to work hard to get Gartner analysts’ attention: and it seems to know it.
Philipp Bohn, Berlecon’s Mobile & Telecommunications Analyst in Berlin, has found the time to answer 10 questions. Here is what we have found out – thanks to Philipp Bohn again! 1. What are your coverage areas? I cover communication and collaboration technologies for enterprises and SMBs, specifically VoIP, Unified Communications, Fixed Mobile Convergence. 2. What …
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